Madison Square Garden, Inc.'s (MSG) shares have risen more than 40% in the past six months and are currently testing $30 resistance. Even so, I'd avoid the shares at this stage.

The company operates the namesake sports/entertainment arena in New York City, and also owns the New York Knicks and New York Rangers sports teams, and the accompanying sports/entertainment cable TV network, the MSG Network.

Other properties owned include New York's Radio City Music Hall, the Chicago Theatre, and the Beacon Theatre.

The exodus is set to begin. Rumors have pegged today as the day that Colorado is going to leave the Big 12 athletic conference for the "greener pastures" of the PAC-10.

This move will be the first in what will become the end of one of NCAA Football's most storied and most profitable athletic conferences. The Big 12 was one of the leaders of the NCAA Football world, but it is set to become nothing more than a carcass, left to be picked over by the major predators of the football world (most notably the PAC-10, SEC, and the Big Ten).

Earlier this week, the Supreme Court rejected the NFL's request for "broad antitrust law protection," deciding that each team must be considered separate when selling NFL branded items. This means that each team must be considered its own entity when it sells branded items like jerseys and caps.

The court's decision was unanimous, and it reversed a lower court's ruling that threw out an antitrust suit filed against the NFL by American Needle, which lost its contract for making official NFL hats to Reebok International.

Suddenly, there is an outcrop of support for conference realignment in college football. This groundswell started a few weeks ago when rumors surfaced that the Big 10 Conference was thinking about inviting Notre Dame into the conference.

The expansion list has since expanded; branching out to include Nebraska, Rutgers, Missouri, Notre Dame, and Pittsburgh -- making the Big Ten the Big Sixteen. The rumored invites sent speculation running rampant about who is going to play in what conference and who will be left out. Let's take a look at the financial ramifications of any moves.

Rumor has it that Tiger Woods has started to brush up on his game a bit and some of golf's greats believe that he will be playing in the Masters. If, and when, he returns, Tiger will be a little lighter in the sponsorship arena, what with AT&T (T), Accenture (ACN), and PepsiCo's (PEP) Gatorade all having ended their sponsorship deals with Tiger.

Fear not though, Tiger is making enough money that he can actually turn down sponsors. Reportedly, an Irish bookie -- Paddy Power (awesome name) -- has made a $75 million offer to sponsor Tiger over the next five years.

As you may know, I am a rabid hockey fan. My team is the Columbus Blue Jackets, but I have come to appreciate good hockey as a whole. Last night, I hunkered down with my wife and brother-in-law to watch the USA take on Canada in the Olympics. What a game. Some are calling it the biggest upset since 1980's Miracle on Ice. I will play into the hype, although these were pros versus pros and anything can happen.

That said, I have to express a few opinions about the game. First, let's start with NHL Commissioner (or should I say uber-villain) Gary Bettman. Bettman believes that NHL players shouldn't compete in the Olympics because it takes away from the NHL itself. Really? The fact that your games are on Versus and once a week on NBC doesn't? How many times can the American public be force-fed Sidney Crosby and Alexander Ovechkin? Great players, but there are other players in the NHL.

So, on Friday I took a look at the potential of some Super Bowl advertisements, which leaves today to digest the commercials and say who we thought had the best commercial.

First things first, congratulations New Orleans -- what a win. Second of all, I need to make an editorial comment before I reveal my thoughts on the best commercial: what's up with all the guys in their underwear? I saw enough tighty whities in the span of two minutes during the first half to last the rest of my life. I know one thing, I am not going to go to CareerBuilder.com or wear Dockers thanks to the visage of pasty white men in their underwear standing at the water cooler or singing about pants.

Who's ready for some football? The Super Bowl is this weekend, and you know what that means -- commercials that we will all be talking about on Monday morning. In fact, we all know someone who says they watch the game for the commercials.

CBS announced earlier this week that it sold out all the in-game spots, but a few pre- and post-game spots remained. How much money did this make for CBS (CBS)? Roughly $200 million, and that is a low-end estimate. We all know why advertisers flock to the Super Bowl, as more than 98.7 million viewers tuned in last year. No matter who is in the Super Bowl, people watch the game and the commercials -- and eventually they may buy the products from the ads.

I was checking out one of my favorite blogs yesterday (UniWatchBlog.com - operated by the obsessive Paul Lukas) and I found myself with a subject for this week's JockStocks. Is the NFL a monopoly? Should the league be exempt from the Sherman Antitrust Act?

This all stems from a suit by a company known as American Needle, which sued the NFL in 2000 when the league selected Reebok to be the exclusive provider of licensed NFL apparel. American Needle sued the NFL, stating that the Reebok deal violated antitrust statutes becasue the league and Reebok "conspired to stifle competition and inflate prices."