Say you have $20,000 to $100,000 to invest. You can put it in stocks, hope to make a 10% return over time, and if the market moves up, you could walk away with an extra $2,000 to $10,000 before taxes. Or, you could take that same investment, and put it into something that could generate far greater returns.

James Altucher, Managing Director of Formula Capital, says that a better way to reap big returns is to exploit your employer. (See video.)

I didn't find this recap of Jim Cramer's CNBC show interesting because of his recommendations. I found it interesting because he talks of an overall "bearishness of the market." Cramer noted that this bearishness began in the tech sector, spread to retail, and is now creeping into the food sector.

He notes that it is "remarkable to see how little enthusiasm there is ... even for companies that are doing well." An example of this lack of enthusiasm for good performers is that analysts will cut price targets on a stock, but will raise the company's earnings estimate at the same time.

A couple of days ago, my colleague Jeff Reeves took a look at 7-Eleven's decision to enter into the beer game. Yes, 7-Eleven -- the sultan of Slurpees, the high priest of week-old hot dogs, the convenience king -- is going to throw its proverbial hat in the ring, looking for your beer bucks.

I did not know this, but 7-Eleven is the third-largest beer retailer in the United States. Perhaps my ignorance is born from the fact that there are no 7-Elevens in my hometown.

Rumor has it that Tiger Woods has started to brush up on his game a bit and some of golf's greats believe that he will be playing in the Masters. If, and when, he returns, Tiger will be a little lighter in the sponsorship arena, what with AT&T (T), Accenture (ACN), and PepsiCo's (PEP) Gatorade all having ended their sponsorship deals with Tiger.

Fear not though, Tiger is making enough money that he can actually turn down sponsors. Reportedly, an Irish bookie -- Paddy Power (awesome name) -- has made a $75 million offer to sponsor Tiger over the next five years.

This is a true story sent to me by a reader of my books. His family gave me permission to publish this sad tale, but requested I protect their anonymity.

Bill Hacknett (not his real name) had planned well for retirement. He was a senior executive with a major, publicly traded company. He had spent his entire working career in corporate America. When his company downsized, it was not a problem for him. Over his 30-year employment history, he had accumulated significant assets in his 401(k) plan and, in his late fifties, was ready for early retirement.

Then disaster struck.

So, this sounds like a great idea, right? The people of our city are unemployed, leading to less cash and less spending -- so let's print our own money! As those gentlemen in the now-defunct Guinness ads shrieked: Brilliant! In Detroit, a group of businesses are now accepting what is called Detroit Cheer. With this local currency you can buy a pizza, receive some electrical services, and day care for your pooch. The Cheer can also be exchanged for cash at local bars. Sounds like it would be illegal, right? Well, the article notes that it isn't -- as long as the printed currency doesn't look too much like the dollar it is perfectly legal. I don't think anyone is going to confuse the Detroit Cheer with the American Dollar.

So, on Friday I took a look at the potential of some Super Bowl advertisements, which leaves today to digest the commercials and say who we thought had the best commercial.

First things first, congratulations New Orleans -- what a win. Second of all, I need to make an editorial comment before I reveal my thoughts on the best commercial: what's up with all the guys in their underwear? I saw enough tighty whities in the span of two minutes during the first half to last the rest of my life. I know one thing, I am not going to go to CareerBuilder.com or wear Dockers thanks to the visage of pasty white men in their underwear standing at the water cooler or singing about pants.

I was checking out one of my favorite blogs yesterday (UniWatchBlog.com - operated by the obsessive Paul Lukas) and I found myself with a subject for this week's JockStocks. Is the NFL a monopoly? Should the league be exempt from the Sherman Antitrust Act?

This all stems from a suit by a company known as American Needle, which sued the NFL in 2000 when the league selected Reebok to be the exclusive provider of licensed NFL apparel. American Needle sued the NFL, stating that the Reebok deal violated antitrust statutes becasue the league and Reebok "conspired to stifle competition and inflate prices."

Kiplinger's published a rather interesting article last week, looking at the possibility that playing poker can make you a better investor.

The article looks at the psychological issues that are present in both investing and gambling decisions. Kiplinger's interviewed Andrew Lo, the director of the Massachusetts Institute of Technology Laboratory for Financial Engineering (wow), who is considered "one of the leaders in the field of behavioral finance." Lo goes farther than saying that the psychological issues driving investing and gambling decisions are similar; he contends that these issues are "identical."

Rough few days for NBC, right? First, you have the whole Jay Leno prime-time disaster (which many experts and nonexperts saw coming); now you have yesterday's revelation from Dick Ebersol (chairman of NBC's sports division) that the Winter Olympics from Vancouver will actually lose money for NBC.

Ebersol noted that the cost of the broadcast rights for the games will exceed the company's advertising sales. Advertising sales slumped in the middle of 2009 and, although sales have picked up in the past four months, NBC is going to lose money thanks to the economic slowdown.