The title of Walt Disney's (DIS) latest film release is Mars Needs Moms. I don't know whether the Martian planet needs moms or not, but the Mouse certainly could have used a few more of them to bring their kids to theaters this past weekend.

Box Office Mojo says that the motion-capture-fueled Moms made $6.9 million at domestic screens during its debut outing. That's $6.9 million over three days. But wait, there's more: that's $6.9 million over three days for a movie produced by Robert Zemeckis. What the heck happened?

According to Box Office Mojo's early estimates for the four-day holiday weekend, Time Warner Inc.'s (TWX) thriller Unknown has taken the number-one position with a domestic haul of $25.6 million. The next two movies on the chart came close to that figure, but the more interesting thing about them is that they come courtesy of The Walt Disney Company (DIS).

In second place is Gnomeo and Juliet with $24.8 million. Pretty cool, actually. I didn't think the cartoon would necessarily hold up as well as it has in the second weekend.

CBS Corporation (CBS) issued its fourth-quarter report after the bell today. The results should make shareholders happy. Adjusted net income rose an incredible 77% to 46 cents per share, according to the press release. That number went beyond the estimate by two pennies as indicated by TheFly.

Considering how the stock has fared over the past twelve months, one would have expected a good earnings report. The 52-week low for the shares is $12.26 while the 52-week high is $22.25. The chart communicates a company backed by some solid momentum.

Based on what I was reading going into the weekend, I thought the multiplex was going to be an unexciting place. I was therefore rather surprised to see what I thought were relatively impressive numbers attached to the top films.

According to early estimates for domestic grosses at Box Office Mojo, Sony's (SNE) Just Go With It, starring Adam Sandler, is so far credited with a first-place showing; the movie is believed to have made about $31 million for the Friday-through-Sunday period. But Viacom's (VIA.B) Justin Bieber: Never Say Never product isn't giving up without a fight. At the time of writing, it was in second place with $30.3 million. Essentially, it's a tie.

Analyst Upgrades

• Disney (DIS) to buy from hold at Wunderlich.
• Pike Electric (PIKE) to outperform from market perform at FBR Capital.
• Kindred Healthcare (KND) to overweight from equal weight at Barclays.
• UBS (UBS) to hold from sell at Canaccord.
• Avery Dennison (AVY) and Take-Two (TTWO) to buy from neutral at BofA/Merrill.
• Mercer (MERC) to outperform from market perform at Raymond James.

The Walt Disney Company (DIS) released results for its fiscal first quarter after the bell today. As a shareholder, I was very eager to see the data since the stock recently broke through the tough resistance level of $40. Would the recent rise in the stock be justified by the profit growth?

You know, that just may be the case. According to the corporate press release, on an adjusted basis, net income jumped 45% to 68 cents per share. Even better, the call was for 56 cents per share. That's a significant beat. As for the top line, it expanded by a healthy 10%.

The earnings season has been going pretty good so far, and Walt Disney (DIS) will get its chance to impress Wall Street this afternoon when it reports its fiscal first quarter results after the market closes.

Going into this afternoon's report, analysts are expecting to see the company report earnings of $0.56 per share, up from $0.47 during the same period last year.

Things look to be pretty quiet on the economic calendar this week. Here are the highlights:

• Tuesday: Weekly chain-store sales
• Wednesday: Federal budget balance for January
• Thursday: Wholesale trade data in December
• Friday: Trade balance in December and the weekly inflation survey

However, three iconic companies -- Walt Disney (DIS), Coca-Cola (KO) and Hasbro (HAS) -- highlight this week's quarterly results. Here's a look at what analysts surveyed by Thomson Reuters are anticipating from these and others.

Teams have been preparing their game plans and it's time to see which of the 60 teams will win. No, not the Packers or Steelers -- Go Pack! -- but PepsiCo (PEP), Anheuser-Busch (BUD), General Motors (GM) and all the other companies competing for the best spots in one of TV's most expensive marketing moments, costing an estimated $3 million dollars per 30 second spot.

For those not into football, the ads in the Super Bowl game can be more amusing than the game itself as advertising teams compete for attention, show their best efforts and even get rated by numerous online sites. Last year, Doritos (owned by PepsiCo), and E-Trade (ETFC) did well, and Anheuser-Busch seems to always have a Clydesdale horse in the running.

Viacom's B shares (VIA.B) hit a new 52-week high of $43 on Friday during the intraday session (it eventually closed at $42.28). This is a stock I watch fairly regularly, and it's looking like it wants to make a run to even higher heights.

The equity has done well since hitting a 52-week low of $27.89 nearly a year ago. The twelve-month chart shows the stock's escape from a sideways-trading pattern. You can't help but call the media company attractive from a technical viewpoint.

I also find the business to be interesting from a valuation perspective. Even with the appreciation in price, the shares are arguably not too expensive.

"Disney (DIS) recently broke out from a nine-week flat base, with a big expansion in volume," notes technician and breakout specialist Leo Fasciocco.

The editor of Ticker Tape Digest explains, "Although one needs to be patient with this stock, its recent push to a 10-year high is very bullish. Technically, it means there is no overhead resistance.

"This big cap play, with annual revenues of $38.1 billion, is most suitable for conservative investors. This is also a stock that could attract buying from big mutual funds.