Ah, an upgrade of an old favorite of mine. Marvel Entertainment (NYSE: MVL). I've owned this one in the past. Never lost money on it. I'd like to be back in Marvel. Only one problem.

Yesterday, Marvel, a company whose comic library competes with Time Warner (NYSE: TWX) and its own stable of superheroes, received an upgrade from JPMorgan. It now is in the Overweight camp. Before, it was merely Neutral. As you might expect, the stock reacted. There was no way the market was going to ignore this because, really, Marvel is one of those stocks that does show a lot of promise considering that the sequel to Iron Man is due out next summer. Shares closed over 5% higher on Wednesday in reaction to the headline. The professional traders must loved the action.

I found an interesting article in this morning's New York Post examining the poor performance of NBC Universal's Universal Studios of late. In fact, Jeff Zucker of NBC -- a part of General Electric (NYSE: GE) -- is "so concerned" about the unit's performance that he sent his chief financial officer to Hollywood for a month in order to "get more educated on the studio." Before I give my opinion on how to fix the studio (and you know I have one), let's take a look at how good the year has been.

Will Ferrell's Land of the Lost cost $100 million to make, but it brought in $44 million through last Friday. It is this catastrophic flop that caught the attention of Zucker and has him wanting answers from studio boss Ron Meyer. A source noted, "It's really the first time [Zucker] is asking Ron to explain things," as Meyer basically had free rein to run the studio. Zucker now wants to know Meyer's process for greenlighting movies and determining production and marketing budgets.

Well, Viacom's (NYSE: VIA) Transformers: Revenge of the Fallen took command of the domestic box-office weekend. No surprise after observing what the film did last Wednesday when it opened. According to Boxofficemojo, Fallen, as of early estimates, grossed $112 million during the three-day period starting Friday. The film has taken in over $200 million so far once the days leading up to the weekend are added in. Excellent business. Especially considering that the sequel is doing better than its predecessor at this point, according to a comparison chart (this chart includes a comparison with Iron Man as well, so just focus on the Transformers franchise).

Growth. You've got to love it. I'm sure Viacom does. Disney (NYSE: DIS) isn't doing badly, either. Although not a huge hit, The Proposal did respectable business. It came in second with $18 million. It should eventually reach $100 million.

So, earlier in the week, I discussed Michael Bay and his freak-out with Viacom, Inc. (NYSE: VIA) over the marketing quality on his latest film, Transformers: Revenge of the Fallen. Turns out Mike had nothing to worry about.

This film is doing great. At the time of this writing, the film was estimated to have grossed over $60 million on its opening day, which was this past Wednesday. Now, I hate talking about the breaking of this record and that record. Hollywood loves to point out that Movie X achieved the highest gross for a film released on a cloudy day in late September when the moon was full and a new supernova was spotted in the constellation of Cygnus. I'd rather talk about how much profit was achieved, and how much return on capital was recorded (too bad media companies don't have to reveal such data). Nevertheless, I'll give Viacom and Fallen credit. It apparently scored the biggest Wednesday opening ever, and it should theoretically have a great weekend, assuming word of mouth is good. So far, I've only heard superlative things about this particular piece of celluloid, and I know of one person who immediately consulted her cell phone to schedule a time to see the picture with her friends when she heard how awesome it was.

Looks like Disney's (NYSE: DIS) The Proposal, starring Sandra Bullock, was sober enough to beat Time Warner's (NYSE: TWX) The Hangover.

According to early estimates at Boxofficemojo, the movie grossed $34 million at domestic theaters, making it the top film of the past three days. Proposal was expected to earn $26 million during its first weekend out in the marketplace.

I caught a very interesting post by Julia Boorstin over at CNBC.com. She discusses a movie studio that apparently wants to change the way movies are made. The company is called DF Indie Studios. Here's what it wants to do: make a dozen or so films each year on the cheap. What is cheap in Hollywood? Try $10 million or less. DF Indie Studios wants to go it alone, which means that it would rather not hook up with a Disney (NYSE: DIS) or a Time Warner (NYSE: TWX) to get distribution for its product. And Boorstin mentions that equity will be used as financing.

This movie-making model is right up my alley. I've written extensively about how Tinsel Town has gotten out of control when it comes to budgets and marketing expenses. Movies simply don't need to cost as much as they do. And projects give away way too many concessions in terms of cash-flow participation. Big stars tend to receive percentages of the gross that are too significant, in my opinion.

If this weekend's box office results say anything, it's that success in the movie business resists predictability. How else do you explain the money that Time Warner's (NYSE: TWX) The Hangover is grossing? I haven't seen the film, so I'm sure there's something to it. Nevertheless, it just didn't seem like it would be a big hit. Guess the word of mouth on it has been pretty good.

Hangover, as of early estimates at Boxofficemojo, took in $33 million at domestic theaters over the past three days, good for first place. It beat Disney's (NYSE: DIS) Pixar project Up, which took in about $30 million and came in second. Hangover actually was the number-one movie last weekend as well. So far, it's taken in more than $100 million.

Recently, DreamWorks Animation (NYSE: DWA) announced that it would be making more movies. According to the press release, the move calls for five movies every two years. The plan would be for one year to have the normal two projects, while the next year would have three releases.

This is an interesting scheme. It has many implications. First, it means that CEO Jeffrey Katzenberg is extremely confident in his company's ability to produce compelling content. Second, it means that he believes that 3D theaters will be more important than ever in the near future. Third, it is a direct attack against Disney's (NYSE: DIS) Pixar asset. DreamWorks Animation is, without a doubt, becoming much more cutthroat in its competitive stance.

Disney (NYSE: DIS) and Pixar have a great thing going with their new cartoon Up. Last weekend, the movie debuted in the top spot. This past weekend, Disney just might retain that number-one designation. And if it does, I can tell you that this is cool news.

It's very close. As of this writing, early estimates at Boxofficemojo credit Up with a take of $44 million for the past three days at domestic theaters. Time Warner's (NYSE: TWX) The Hangover is said to have grossed $43 million. If those numbers by any chance hold, then Up will be in first place and Hangover will come in second.

Disney (NYSE: DIS) soared to the number-one spot this past weekend with its new Pixar project, Up. The computer cartoon grossed roughly $68 million at domestic theaters as of early estimates, according to Boxofficemojo.

Disney took a lot of thunder away from News Corp. (NYSE: NWS) and its Ben Stiller comedy/fantasy Night at the Museum: Battle of the Smithsonian. That movie dropped to second place, taking in about $25 million.

It was a busy weekend at the box office. The Memorial Day holiday period is a time when studios try to set a good financial tone for their summer slates.

And it looks like News Corp. (NASDAQ: NWS) is the winner. The media company's Night at the Museum: Battle of the Smithsonian project, starring Ben Stiller, grossed an estimated $53 million at domestic multiplexes over the past three days according to Boxofficemojo. That was a good performance. The first Night at the Museum took in $30 million in its first three days of release back in Christmas 2006.

I was surprised that News Corp. came out on top. Did anyone out there think that Terminator Salvation, from Time Warner (NYSE: TWX), wouldn't be number one?

Last week's number-one picture, Star Trek, had to yield to a newcomer this week. Angels & Demons, distributed by Sony (NYSE: SNE), took the top spot this past weekend at domestic theaters, according to Boxofficemojo. The movie is credited with $48 million as of early estimates.

Trek, distributed by Viacom (NYSE: VIA), came in second with $43 million. And I have to say, although I wasn't impressed with the movie's box-office debut, I thought that the second weekend was relatively strong. I expected a better than 50% drop for its sophomore frame. As of current data, Trek only shed roughly 40% of its opening gross. Good job (I still think the opening was weak, though). The film is close to the $150 million mark.

Viacom (NYSE: VIA) came out on top this past weekend with its new Star Trek film. According to early estimates from Boxofficemojo, the picture made roughly $72 million over the three-day period at domestic theaters.

If you include some early screenings, the total is closer to $76 million. Trek beat out such projects as Marvel's (NYSE: MVL) and News Corp.'s (NASDAQ: NWS) X-Men Origins: Wolverine, which came in second place, and Time Warner's (NYSE: TWX) Ghosts of Girlfriends Past, which took spot number three.

Marvel Entertainment (NYSE: MVL), whose colleagues include Sony (NYSE: SNE), News Corp. (NASDAQ: NWS), and Viacom (NYSE: VIA), issued its first-quarter report on Tuesday.

The market liked what it saw. That's because the comic-book concern beat analyst estimates by a pretty significant margin. Hey, what else would you expect from the company that brought you Iron Man?

Marvel delivered 57 cents per share in income. According to analysts, Wall Street was hoping for 37 cents per share. Quite a surprise.

It was a great weekend for comic book fans. First, Saturday was Free Comic Book Day. I hope you were able to celebrate (I did!). Second, Marvel's (NYSE: MVL) X-Men Origins: Wolverine, licensed to and distributed by News Corp. (NASDAQ: NWS), opened on Friday.

As expected, it completely annihilated the competition (I would have said clawed the competition, but I'm sure that pun has already been done to death by now) at the domestic box office over the weekend.