Is the market overpriced? Maybe it is cheap, or perhaps it is fairly valued. This is the third in a series examining the issue. Still, it has been my contention that it does not make any difference because no matter how the market is valued as a whole, there are plenty of cheap stocks out there to accommodate a large amount of capital allocation even this deep into a bull run.

If you would like to follow along from the beginning, the initial post screened stocks for lower than market average P/E ratios: Serious Money: Market Looks Cheap to Me -- 35 Stocks. In the second installment, I looked at yield and PEG ratios: Serious Money: Still Cheap Market -- 35 Stocks + Yields & Growth.

Let's try and reduce the gambling by examining the facts and ignoring what the bulls and bears are chatting up at the moment. We started the process by screening for lower than market average P/E ratios, see: Serious Money: Market Looks Cheap to Me -- 35 Stocks.

Two more important criteria influence today's review: the yield, a favorite of "my pal Warren"; and the price-to-earnings-to-growth (PEG) a focus of Peter Lynch, the retired fund manager extraordinaire of Fidelity's Magellan Fund.

We frequently receive comments that the market is overpriced. Recently one of our active readers commented that the market P/E was 30, which it's not. The actual rate (S&P forecast) has been even higher at times due to the volatile market.

The average should trend closer to the long term P/E of 15.7 in the next few years. However, I have reviewed companies often covered on our site and come up with a list of 35 stocks that have price-to-earning ratios below the long-term average already. I think there are dozens of bargains regardless of the status of the overall market.

With American budgets pinched by the recession, eating out is "out," and eating in is "in," which is good news for General Mills (GIS), and that's a major reason I'm reiterating my buy rating for the company's shares, first recommended on April 8, 2009, at a price of $50.81. If you bought GIS in April, you're up more than 40%.

More U.S. consumers will continue to eat an increasing number of meals at home in 2010.

This post is part of a special report, Top Picks for 2010, the 27th annual survey in which TheStockAdvisors.com asks the nation's leading advisors for their single favorite stock for the new year. See all 80 stocks listed here.

"General Mills (GIS) looks especially tasty for total returns in 2010," says Chuck Carlson, a leading expert on dividend reinvestment plans -- a low-cost strategy for long-term investors to accumulate shares of a particular stock directly from the company.

On his The DRIP Investor, he explains, "There is a transition taking place in the stock market toward high-quality, dividend-paying stocks. General Mills plays into this trend very nicely.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Adobe Systems Inc. (ADBE) shares rose after lower Q4 earnings and revenue beat analysts' expectations.
• Best Buy Inc. (BBY) shares sold off despite better-than-expected Q3 results due to the lower gross margin.
• Charles Schwab Corp. (SCHW) warned that Q4 earnings would come in lower than the Street view
• Discover Financial Services (DFS) shares were up after it reported better-than-expected Q4 earnings.
• First Solar Inc. (FSLR) offered a solid 2010 outlook but the consensus EPS estimate is high in the range.
• General Mills Inc. (GIS) strong Q2 results included better-than-expected earnings and a rosy outlook.

With the last of the big earnings out of the way, we won't see any major downgrades the rest of '09, TheStreet.com's Jim Cramer says.

We should be in research heaven starting today. We have unwritten rules at the end of the year in this game: no big downgrades. And with almost no earnings reports left for the year, there is little reason to expect any.

Given that the last major earnings reports -- General Mills (GIS) (Cramer's Take), Research In Motion (RIMM) (Cramer's Take) and Nike (NKE) (Cramer's Take) -- were all worth praising it is hard to see why this year should be any different.

General Mills, Inc. (GIS), a food company that competes in the cereal aisles with Kellogg Company (K), performed well in the second quarter. The top line didn't budge too much, but the bottom line moved up 13% to $1.54 on an adjusted basis. Cash from operations really stood out. For the six-month period, over $980 million was generated from business activities. In the comparable frame, over $360 million was booked.

According to our earnings preview, the market was expecting $1.44 per share in net income. What drove the very positive results? I think you can definitely allocate a fair amount of praise to execution. But you can also credit brand power and a more favorable commodity environment as fiscal drivers.

"Despite finicky consumers, General Mills (NYSE: GIS) has seen its business hold up extremely well," says Chuck Carlson.

In The DRIP Investor, he adds, ""Its stable of strong brand names, focus on costs, and overseas growth opportunities should drive profits higher in the near and long term. I like the stock for all seasons."

"Its stable of strong brand names, focus on costs, and overseas growth opportunities should drive profits higher in the near and long term.

Best Buy Inc. (BBY), which was a favorite on Black Friday, announced a partnership with Netflix (NFLX) and another one with Google (GOOG), as well as declared a quarterly dividend, during its fiscal third quarter. For the three months that ended in November, Best Buy is expected to report that earnings rose 18.6% from a year ago to $0.43 per share. Revenue is expected to total $11.9 billion, or 4.2% higher than a year ago. The full-year forecast is for a profit of $2.95 per share (+2.4%) on $48.6 billion (+7.8%) in sales. This Richfield, Minn.-based company has topped earnings estimates in three of the past four quarters, by as much as 21 cents per share.

Best Buy's long-term EPS growth forecast of 12.5% is better than that of Walmart (WMT). Best Buy's earnings multiple is 14x. Analysts, on average, recommend buying BBY and have for more than 90 days; two analysts recently raised their earnings estimates. The mean price target is $44.77. Shares have risen 11.5% in the past three months and recently reached a new 52-week high of $44.50.

Trix are for kids ... but they are getting a little less sweet. General Mills (NYSE: GIS) has announced plans to reduce the amount of sugar in the cereal brands it markets to cereal. This includes Lucky Charms, Trix, and Cocoa Puffs, the latter of which could see its sugar content drop up to 25% from its original level (and 18% from its current 11 grams per serving).

Fans of Franken Berry and Boo Berry can rest assured - these cereals will still contain their 12 grams of sugar, as they are not actively marketed to children. Though with their cartoon characters and marshmallows, I find it hard to believe that these are meant for an adults-only demographic.

The Minneapolis-based company says the move is responding to consumer demand for less sugar. It also failed to disclose how it would cut the sugar content, but did pledge not to use artificial sweeteners.

This is the third screening to find value among Fortune's 25 corporate world leaders that have demonstrated an ability to regenerate themselves from within. The list has been cut to 18 and will be cut further here.

The methodology of using basic stock data points to identify potential value investments only sets the stage for success -- it assures nothing. While it is true that paying less is better than paying more and getting a higher yield is better than less, this gives you a scant picture of what is in people's hearts and minds, and that is harder to judge. Like the weather, no matter the predictions, you may not find out it is raining until you are standing in it. Regardless, it should be advantageous to start with good stock (pun intended) before you take to whittlin', and that we have.

Yesterday I started a review of 25 companies that Fortune deemed most successful according to their peers in developing quality leadership. Today I review the remaining 20, searching to find the ones that might be worth investing in.

Price-to-book (from 11/27/09) was used as the first value screen. The theory being from a value investor's perspective that buying for a price at or near the break-up value of the company provides downside protection. Of course that is easier said than done.

The recent issue of Fortune magazine discusses how the best of the best train, guide and nurture top managers to become the leaders that will propel their corporations successfully forward. They list the top 25 companies, which I have used as the basis of a new review to see how they would fair against common metric screens.

In the past few months, many articles have posited that large-cap stocks should excel in the coming year based on their lagging the market behind smaller, more volatile stocks flying out of the March lows. I do not believe this is universally true. Plenty of large-cap stocks did well, such as Anadarko Petroleum (APC), Apple (AAPL) and Google (GOOG), while many small caps went nowhere. Even among the large caps included in Fortune's "Leadership 25," some have doubled.

TheStreet.com's Jim Cramer says you can be bearish, but you have to admit when you're wrong.

Oh boy, I hit a nerve. My last two days of donning the bear suit and imitating the bears has brought on a cacophony of critics, all of whom think that I am attacking them personally! That's right, they think I have read them, seen them and heard them and that I am spoofing them or making fun of them.

Moreover, they think that I am wildly bullish and that I am mocking them for not wanting to buy things here.