The stock of The Goodyear Tire & Rubber Company (GT), which I first wrote about on May 5, 2009 at a price of $13.30, has given back most of the gains registered in 2009, but I still like the company's business model and prospects, for several reasons.

First and foremost, it appears the long auto sector depression in the U.S. is over: miles driven fell substantially in 2009, due to fewer drivers and consumer belt-tightening. Further, while no one should expect 1960s-style suburban traffic growth, last year's negative mileage pattern is unlikely to be repeated in 2010.

The North American International Auto Show, commonly called the Detroit Auto Show, is set to launch 2010 with some exciting automobiles. Held Jan. 11-24, in Detroit's Cobo Center, the show kicks off with 60 new premieres and over 700 vehicles on display. (Also see our coverage of auto stocks to buy now).

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aetna Inc. (NYSE: AET) reported better-than-expected Q3 earnings and revenue, sending shares higher.
• Allergan Inc. (NYSE: AGN) reported better-than-expected Q3 numbers, sending shares higher.
• Bare Escentuals Inc. (NASDAQ: BARE) Q3 profit easily topped analysts' estimates, and shares surged.
• Cabot Oil & Gas Corp. (NYSE: COG) received an upgrade following the release of its Q3 numbers.
• Estee Lauder Companies Inc. (NYSE: EL) reported strong Q1 results, sending shares higher.
• E*Trade Financial Corp. (NASDAQ: ETFC) reported a smaller-than-expected net loss for Q3.
• Goodyear Tire & Rubber Co. (NYSE: GT) Q3 earnings topped estimates and revenue was up sequentially.

The Goodyear Tire & Rubber Company (NYSE: GT) sold off on Wednesday by nearly 20%. Volume was vastly above average. The third-quarter earnings release was the culprit. Although, at first glance, you might wonder what the heck is wrong.

Sales were down 15% in Q3 on a year-over-year basis, but they did improve 11% on a sequential basis. The company increased GAAP earnings per share by more than 100% to 30 cents. According to Bloomberg, income was 45 cents per share after items were excluded, five pennies ahead of expectations.

Cooper Tire & Rubber (NYSE: CTB) rallied to $15.60 on September 14 on news President Obama decided to side with the United Steelworkers and impose temporary tariffs on Chinese car tires. CTB October option implied volatility is at 66, November and January is at 68; below its 26-week average of 79, according to Track Data, suggesting decreasing price movement.

Goodyear Tire (NYSE: GT) closed at $17.78. GT overall option implied volatility of 56 is below a level of 190 from November 2008 and above its 52-week low of 54 from July, according to I Volatility, suggesting larger price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

The Obama administration has announced that it is imposing tariffs on Chinese tire imports. The three-year plan will be have 35% tariffs the first year, 30% tariffs the second year, and 25% tariffs the third year.

This is good news for U.S. tire manufacturers and bad news for Chinese tire makers. American consumers will pay more for tires over the next three years than they would if they could buy cheap Chinese tires, but it will be a benefit for U.S. big labor and domestic tire makers as their products will be more competitive.

Investors, it makes sense to get it in gear with Goodyear Tire, if you can tolerate moderate risk.

I'm Reiterating my Buy rating for Goodyear Tire (NYSE: GT), first recommended on May 5, 2009 at a price of $13.30. Goodyear is set to soar. Here's why:

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Alcatel-Lucent (NYSE: ALU) reported a surprise profit but is expected to return to losses next quarter.
• Coach Inc. (NYSE: COH) profit and revenue were in line with expectations, sending shares lower.
• Corning Inc. (NYSE: GLW) posted better-than-expected earnings but other concerns drove down shares.
• eHealth Inc. (NASDAQ: EHTH) reported solid Q2 numbers but Wall Street was not impressed.
• Goodyear Tire & Rubber Co. (NYSE: GT) posted a smaller-than-expected Q2 loss, sending shares higher.
• JAKKS Pacific Inc. (NASDAQ: JAKK) reported swinging to a Q2 net loss and revenues were flat.

The Goodyear Tire & Rubber Company (NYSE: GT) is having a good day. Shares of Goodyear are up almost 8% in afternoon trading. Volume looks healthy, too. The company may have reported a loss for the second quarter, but since expectations were soundly beat, the market saw fit to bid shares higher (and I'm sure a fair amount of traders who short the stock were forced to cover).

According to Reuters, Goodyear said it lost, on an adjusted basis, 35 cents per share. That compares to expectations for a loss of double that amount.

Goodyear Tire & Rubber (NYSE: GT) is another one of those generations-old stocks for which it's not easy to make a case.

The reason GT is not for the squeamish is obvious enough: a major decline in vehicle sales -- and equally significant: miles driven -- hits right at the company's core revenue stream: civilian tire sales.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Baidu Inc. (NASDAQ: BIDU) reported better-than-expected Q1 earnings as revenues surged in the quarter.
• Burger King Holdings Inc. (NYSE: BKC) just beat Q3 expectations despite weak same-store sales growth.
• Corn Products International Inc. (NYSE: CPO) Q1 results were dragged down by higher corn costs.
• Dow Chemical Co. (NYSE: DOW) Q1 earnings sank on falling sales, job cuts and acquisition costs.
• Eastman Kodak Co. (NYSE: EK) reported a deeper-than-expected Q1 loss and suspended its dividend.
• Energizer Holdings Inc. (NYSE: ENR) posted better-than-expected Q2 earnings but revenue declined.

Analyst upgrades:

• Stephens upgraded Arris (NASDAQ: ARRS) to Overweight from Equal Weight following the company's Q1 results and raised its target on shares to $15 from $8.
  
• Goldman upgraded Goodyear Tire (NYSE: GT) to Neutral from Sell and raised their target to $11 from $7 citing better earnings prospects and stabilizing volumes.
  
• KeyBanc upgraded Parkway Properties (NYSE: PKY) to Hold from Underweight citing the company's improved balance sheet and valuation.
• Digital River (NASDAQ: DRIV) was raised to Perform from Underperform at Oppenheimer.
  
• Barclays (NYSE: BCS) was raised to Buy from Sell at Royal Bank of Scotland.
  
• First Potomac (NYSE: FPO) was upgraded at RBC Capital to Sector Perform from Underperform.

Analyst upgrades:

• Goldman upgraded shares of Daimler (NYSE: DAI) to Buy from Neutral as it believes the company's restructuring and greater visibility on its outlook could be positive for the stock.
  
• JP Morgan upgraded shares of Goodyear Tire (NYSE: GT) and Cooper Tire (NYSE: CTB) to Overweight from Neutral on expectations that industry volumes will improve in the coming quarters.
  
• Friedman Billings upgraded Websense (NASDAQ: WBSN) following the company's better than expected preliminary Q1 results. The firm maintains a $17 target on shares.
• Ruby Tuesday (NYSE: RT) was upgraded to Buy from Hold at KeyBanc.
  
• Portfolio Recovery (NASDAQ: PRAA) was raised to Buy from Neutral at SunTrust.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Apollo Group Inc. (NASDAQ: APOL) reported that Q4 revenue soared despite the recession.
• Baidu Inc. (NASDAQ: BIDU) posted strong annual revenue, but at a slowing growth rate.
• Career Education Corp. (NASDAQ: CECO) easily topped Q4 earnings expectations, lifting shares up.
• Comcast Corp. (NASDAQ: CMCSA) Q4 earnings beat expectations and it increased its dividend.
• CVS Caremark Corp. (NYSE: CVS) shares jumped after it reported higher earnings in Q4.
• Digital River Inc. (NASDAQ: DRIV) shares soared on better-than-expected Q4 earnings and revenue.
• Expedia Inc. (NASDAQ: EXPE) reported dismal results due to a huge good will write down.
• Goodyear Tire & Rubber Co. (NYSE: GT) posted a greater-than-expected Q4 net loss and announced job cuts.
• Hormel Foods Corp. (NYSE: HRL) exceeded Q1 earnings expectations due to the popularity of SPAM.

Analyst upgrades:

• Citigroup upgraded WebMD (NASDAQ: WBMD) shares to Buy from Hold on valuation following the company's Q4 results and outlook. The firm maintains a $25 target on the stock.
  
• Goldman upgraded Verizon (NYSE: VZ) and AT&T (NYSE: T) to Buy from Neutral based on valuation and expectations for 2010 earnings growth.
• Roth upgraded Maxwell Tech (NASDAQ: MXWL) to Buy from Hold following the company's Q4 results to reflect strong ultracapacitor sales growth and gross margin improvement. The firm maintains a $12 target on the stock.
• Nara Bancorp (NASDAQ: NARA) was raised to Market Perform from Underperform at Friedman Billings.
• Cubic (NYSE: CUB) was upgraded to Neutral from Overweight at JP Morgan.
  
• Terex (NYSE: TEX) was lifted to Outperform from Market Perform at Wachovia.