Well, Viacom's (NYSE: VIA) Transformers: Revenge of the Fallen took command of the domestic box-office weekend. No surprise after observing what the film did last Wednesday when it opened. According to Boxofficemojo, Fallen, as of early estimates, grossed $112 million during the three-day period starting Friday. The film has taken in over $200 million so far once the days leading up to the weekend are added in. Excellent business. Especially considering that the sequel is doing better than its predecessor at this point, according to a comparison chart (this chart includes a comparison with Iron Man as well, so just focus on the Transformers franchise).

Growth. You've got to love it. I'm sure Viacom does. Disney (NYSE: DIS) isn't doing badly, either. Although not a huge hit, The Proposal did respectable business. It came in second with $18 million. It should eventually reach $100 million.

Readers of this space know that the retail sector is not my preferred investment area, but there are exceptions, and Hasbro (NYSE: HAS) is one.

In general, analysts see flat-to-slightly declining revenue for FY2009 for HAS, due to the "frugal consumer" era in the United States. Still, I'd argue that the forecast could be a tad low.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Amazon.com Inc. (NASDAQ: AMZN) reported strong Q1 results easily beat expectations.
• Bank of America Corp. (NYSE: BAC) posted better-than-expected Q1 earnings, helped by home refinancing.
• Caterpillar Inc. (NYSE: CAT) reported its first quarterly loss since 1992 and cut its revenue outlook.
• Coca-Cola Co. (NYSE: KO) posted Q1 earnings that were in line with expectations, but shares fell.
• eBay Inc. (NASDAQ: EBAY) posted better-than-expected Q1 earnings despite a decline in sales.

Hasbro (NYSE: HAS), a toymaker that competes with Mattel (NYSE: MAT) and JAKKS Pacific (NASDAQ: JAKK), reported results for the first quarter on Monday. They weren't that spectacular. No big earnings beat here. Net sales were down 6%, even excluding the effect of currency translation. Net income dropped 44% to $0.14 per share. According to this source, that number unfortunately merely met Wall Street expectations.

Of course, I suppose things could have been worse. Hasbro could have missed expectations by a mile. In this kind of economy, we probably should be glad that a company whose products can easily be cut from any discretionary family budget at least was able to keep up with prevailing wisdom.

I was looking at The Hollywood Reporter the other day and came across an item about Hasbro (NYSE: HAS) and an innocent little DVD deal it made that involved some animated product, including old episodes of the cartoon version of Transformers. That reminded me that the Transformers sequel, Transformers: Revenge of the Fallen, is due out at the end of June. That further reminded me that it might be time to take a look at the stock of Mattel's (NYSE: MAT) archrival.

Hasbro had a rough time last Christmas. When I covered the toy maker's earnings in February, I noted that they experienced a significant drop and that they missed analyst expectations. But I also noted something else: the company's shares rallied on the bad earnings release. That gave me pause. Could this be an interesting indication about Hasbro's future? Was the stock a buy?

JAKKS Pacific (NASDAQ: JAKK), a toy maker which competes with Hasbro (NYSE: HAS) and Mattel (NYSE: MAT), did not have a merry Christmas. In that regard, it's no different than the competition. Times are tough, and since toys are not a necessity, it's no wonder that earnings for JAKKS Pacific missed Q4 estimates by a rather significant amount. Net sales dipped by over 5%, and net income dropped 47% to $0.55 per share according to the earnings release. The call was for $1.02 per share. Did I say estimates missed by a rather significant amount? I didn't realize that I was in the mood for understatement.

• Jefferies upgraded Whole Foods (NASDAQ: WFMI) to Buy from Hold as it believes the company is taking the right steps to turn its operations around. The firm raised its target price to $13 from $11.
  
• Pali upgraded Whole Foods to Buy from Sell following the Q1 report based on better than expected cost containment, labor costs, capex cuts, and plans to rationalize the store base.
  
• Thomas Weisel upgraded Hewlett-Packard (NYSE: HPQ) to Overweight from Market Weight. The firm believes HPQ's risk/reward has improved given overdue reduced FY09 guidance and attractive valuation.
  
• Bernstein upgraded Talisman (NYSE: TLM) to Outperform from Market Perform based on relative valuation.
• Navistar (NYSE: NAV) was added to Goldman's Conviction Buy List.
  
• Sovran Self Storage (NYSE: SSS) was upgraded to Perform from Underperform at Oppenheimer.
  
• Suncor (NYSE: SU) was upgraded at Barclays to Overweight from Equal Weight.

Companies like Mattel (NYSE: MAT) and Hasbro (NYSE: HAS) have apparently decided that selling toys in a recession means offering products that the consumer can buy even in the face of a poor economy. That means toys that sell for less. And that means lower revenue -- perhaps losses.

According to Reuters, "Mattel is selling Elmo gloves for $30 this year, while its $60 Elmo Live doll was in the spotlight a year earlier. Hasbro is promoting its $28 Lil' Patter Pup, whereas last year's focus was on the $180 toy puppy called Biscuit."

Over the past year, shares in Hasbro and Mattel have behaved very differently: Mattel is off more than 40% while Hasbro is down about 10%.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Inc. (NYSE: ANF) beat Q4 earnings estimates handily, sending shares higher.
• Activision Blizzard Inc. (NASDAQ: ATVI) did well in the holiday period but offered weak guidance.
• Barclays (NYSE: BCS) one-time gains offset write-downs and said it expects to resume dividend payments.
• Boeing Co. (NYSE: BA) shares fell after it announced that it had understated its Q4 and fiscal 2008 loss.
• Coca-Cola Co. (NYSE: KO) topped Q4 earnings estimates due in part to volume gain internationally.
• Diageo (NYSE: DEO) earnings rose in the first half, but it cut its full-year forecast.
• GSI Commerce Inc. (NASDAQ: GSIC) "solid" Q4 results led to an analyst downgrade.

Activision Blizzard (NASDAQ: ATVI), a video-game publisher that competes with Electronic Arts (NASDAQ: ERTS), THQ (NASDAQ: THQI), and Take-Two Interactive (NASDAQ: TTWO), reported earnings for the fourth quarter on Wednesday after the bell. The company did well during the holiday-selling season, in my opinion. According to this source, adjusted quarterly earnings of 31 cents per share beat estimates by two pennies. Non-GAAP sales of $2.3 billion also beat analyst expectations.

However, the market decided to sell the stock in the after-hours session after the earnings were released because of what was perceived to be a poor outlook for the next fiscal year (as I was writing this piece, the shares were off by about 4%). Analysts were hoping that 2009 would bring 67 cents per share on an adjusted basis, but Activision Blizzard's management team thinks 61 cents per share is more likely.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Alcatel-Lucent (NYSE: ALU) reported a huge Q4 loss on a charge and the economic slowdown.
• Avon Products Inc. (NYSE: AVP) fell short of Q4 expectations but announced a dividend increase.
• Carlisle Companies Inc. (NYSE: CSL) Q4 numbers resulted in an analyst's upgrade.
• Costco Wholesale Corp. (NASDAQ: COST) warned that its earnings would fall well below expectations.
• Electronic Arts Inc. (NASDAQ: ERTS) posted a bigger-than-expected loss and outlined cost cutting plans.
• Hasbro Inc. (NYSE: HAS) shares took a hit ahead of its earnings report due to rival Mattel's Q4 results.

Mattel, Inc. (NYSE: MAT), big rival of Hasbro, Inc. (NYSE: HAS) and JAKKS Pacific (NASDAQ: JAKK), had one apocalyptically bad quarter. According to today's Stocks in the News, the toy maker earned $0.49 per share in the fourth quarter. Expectations were for $0.72 per share. Know that horrible Christmas retail season you've been hearing about? It's real.

Mattel, it seems, wasn't able to leverage any of its brand power to save itself from the recession. Well, I suppose that isn't entirely true, since American Girl sales went up 5% in Q4 according to the corporate press release. But Mattel's famous, historical brands, Hot Wheels and Barbie, did no heavy lifting whatsoever, and you would have expected them to help out at least a little. Worldwide gross sales for Fisher Price decreased 10%. For Barbie, the plunge was 21%. And for the Wheels category (which includes Hot Wheels, Matchbox, and remote-control items), sales dropped 19%.