As can be seen, if Stifel Nicolaus turns out to be right, then traders might have a winning transaction on their hands. But one thing that must be remembered is the arbitrage game going on here. Pepsi wants to buy Pepsi Bottling Group. The latter is, of course, arguing for a higher purchase price.

One of the great marketing triumphs of the late 20th century was bottled water. Turning a commodity into a retail product uncapped huge revenue for companies such as Coca-Cola (NYSE:KO) and Pepsico (NYSE:PEP). The question now, however, is how fragile is the business? A troubling trend has top restaurants taking bottled water off of their menus due to environmental concerns.

According to CNN Money's Martinne Geller, New York's Del Posto restaurant and other restaurants owned by Joseph Bastianich are discontinuing bottled water, citing the resources squandered in transporting waters long distances. Perrier, for example, must be shipped from its source in Vergaze, France. 86% of all water bottles end up in the landfill. A study by the Pacific Institute's Peter H. Gleick and Heather Cooly found that bottled water required up to 2,000 times more energy to deliver than tap water.

It's bad enough that Coca-Cola (NYSE: KO) killed its C2 brand a few years ago -- I still have one memorial (empty) can I keep in my china cabinet for posterity. Now Coke Zero, the soft-drink behemoth's alternative for those of us that don't quite dig the Diet Coke taste, poses a "danger to health" in South America? What the what?

Yesterday, the Venezuelan government ordered Coca-Cola to pull the Coke Zero brand from the country's shelves, claiming unspecified health risks. The nation's health minister simply said that the zero-calorie fizzy drink "should be withdrawn from circulation to preserve the health of Venezuelans."

Brown-Forman (NYSE: BF.B), a distributor of alcoholic products, including the iconic Jack Daniel's brand, reported results for the fourth quarter on Wednesday. According to Reuters, Brown-Forman did all right for itself.

The top line saw a decline of 12%, but the bottom line did a lot better, coming in at 53 cents per share. It's not that the per-share profit generated was bigger than last year; it wasn't. But the 53 cents beat Wall Street's view on what the company was capable of delivering. The market thought that 49 cents would be the limit of Brown-Forman's success.

I've been pretty stunned by the rise in price. Usually, the stock is a sleepy thing that doesn't do much. Well, that's probably not entirely true, but if you've held the company in your portfolio as long as I've held it in mine, you know that it seems that way at least. I own Coke for the long-term because I love its dividend-paying characteristics. And I love its brand equity. I'm wondering, though, if Coke might make a good trade at the moment. Or, maybe I should start adding to my position before it takes too sharp a rise.

With a lagging IPO market and a grinding global recession, it's been brutal for startup companies. Simply put, many VCs have been holding back.

But there is one area that remains hopeful: cleantech.

In fact, today, Hara, a new company in the space will launch. Funded with $6 million from Kleiner Perkins Caufield & Byers (KPCB), the firm will offer a sophisticated software system that measures, audits and provides advice on how to lower environmental waste.

I remember back in junior high school when the rumors circulated that Coca-Cola was actually laced with cocaine. Any one else remember that one? Well, those rumors are back, but they involve Red Bull Cola this time.

Red Bull Cola is roughly a year old and is supposed to supply the same "kick" that Red Bull gives -- but officials in Germany believe the kick comes from cocaine.

Here's the problem: the Austrian-based company, Red Bull GmbH, boasts that its cola is 100% natural and it uses the coca leaf. The use of the coca-leaf extract led to positive tests for cocaine when German officials scrutinized Red Bull Cola.

Actually, the head of the food safety department in Germany's federal ministry for consumer protection stated that it "examined Red Bull Cola in an elaborate chemical process and found traces of cocaine."

Dr Pepper Snapple Group (NYSE: DPS) popped open its first-quarter report on Wednesday (I bet you never read that pun before from a financial pundit covering a beverage concern!). On an adjusted basis, sales rose 4%. Management needed to adjust for the termination of a contract with Hansen (NASDAQ: HANS), as well as for currency effects. The company saw a drop in bottom-line income excluding items as earnings came in at $0.37 per share. This was $0.03 less than last year's performance.

However, Dr Pepper can feel happy about the fact that the company beat expectations. The market was only looking for $0.29 per share. How refreshing (yep, another pun)! Volumes did all right during the quarter.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Amazon.com Inc. (NASDAQ: AMZN) reported strong Q1 results easily beat expectations.
• Bank of America Corp. (NYSE: BAC) posted better-than-expected Q1 earnings, helped by home refinancing.
• Caterpillar Inc. (NYSE: CAT) reported its first quarterly loss since 1992 and cut its revenue outlook.
• Coca-Cola Co. (NYSE: KO) posted Q1 earnings that were in line with expectations, but shares fell.
• eBay Inc. (NASDAQ: EBAY) posted better-than-expected Q1 earnings despite a decline in sales.

Coca-Cola (NYSE: KO) reported first-quarter earnings on Tuesday morning. By the end of the day, the main enemy of PepsiCo (NYSE: PEP) was down 2.8% on better-than-average volume. Coke said that it earned 65 cents per share on an adjusted basis. According to Beth Gaston Moon's earnings preview, management met Wall Street's expectations.

So, right off the bat, you can see why the market wasn't so kind to Coke's shares. Meeting expectations isn't enough sometimes. But there are some other issues here, too.

Revenue was kind of soft, and a look at the statement of cash flows shows a decrease in money generated from operations. That number decreased over 20% to roughly $870 million.

We're in the heat of earnings season, with many of the top 100 S&P 500 companies reporting this week. One name that slightly fizzled at its earnings report today was PepsiCo Inc. (NYSE: PEP), which announced first-quarter net results of $1.14 billion, or 72 cents per share, a 0.9% decline from previous year's levels.

On the plus side, the per-share result was a nickel better than analysts were expecting, according to Thomson Reuters. Revenue, on the other hand, slipped 0.8% lower to $8.26 billion, falling shy of expectations for $8.28 billion.

While the numbers didn't exactly wow the Street (PEP shares are slightly lower in early trading), they also didn't illustrate a significant fall-off from the previous year, despite company warnings that the first half of 2009 would face challenging year-over-year comparisons amid rising commodity costs and shifting foreign exchange rates.

I hope the following article out on Reuters isn't wholly accurate. I can see the logic of what's being reported, however. According to the item, Wal-Mart Stores, Inc. (NYSE: WMT) could be reducing the valuable real estate in its stores that is devoted to bottled water from popular brands. This includes The Coca-Cola Company's (NYSE: KO) Dasani and PepsiCo, Inc.'s (NYSE: PEP) Aquafina. This observation is being sourced to analyst Bill Pecoriello of ConsumerEdge Research. He believes that Wal-Mart might be trying to focus on the value consumer by offering more shelf space to generic brands.

The war between Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP) is becoming as fierce as the fight between the two monsters in the classic Japanese flick War of the Gargantuas (don't tell me you don't remember that one!).

This time, the conflict is over the duo's respective sports drinks. According to Bloomberg, PepsiCo believes that Coke has been promoting its Powerade beverage by issuing false claims against PepsiCo's Gatorade.