The Audit Bureau of Circulations reported today that newstand circulation for magazines fell 9.1% in the second half of 2009. Overall circulation -- including subscriptions -- fell too, but newstand circulation is a better indicator of the health of the industry because it is a more timely reactor to economics changes, and many magazines have kept their circulation up with deep subscription discounting. For instance, a one-year subscription to Glamour is being offered for just $7 on Amazon.com. Interestingly, the two-year rate is $14.97, a reversal of the usual "commit to 2-years and get a lower per-issue price" deal that publishers offer. That may be a sign of optimism on the part of the industry, suggesting a belief that greater pricing power will return as the economy improves.

U.S. stock futures were lower higher Monday morning as concerns about the debt situation in Europe continued to weigh on sentiment. The Dow industrials, it seems, for now will continue to flirt with the 10,000 level, following general declines in U.S. stocks markets last week.

[Update: So far this morning futures have changed direction several times as investors try to find a firm footing.]

Stocks slumped last as worries mounted over debt problems in Greece, Portugal and Spain and a mixed bag of economic indicators in the U.S. Meanwhile, concerns over Greece abated somewhat as the government worked Monday on a tax overhaul aimed at getting its deficit under control.

Glam Media, an online content company focused on women, seems to grow in any kind of economic environment. In fact, it has shown revenue increases for the past 17 quarters.

And with the top-line poised to cross over $100 million, it only seems natural that investors have been clamoring to put money into Glam. So, this week, the company announced that it has raised $50 million from an investor group that includes Aeris Capital, Burda Digital Holding and Mizuho Capital. This puts the total amount raised at $130 million.

It's been a long time since there's been any good news for the print media, but this is a start: ad pages at leading fashion magazines are significantly year over year.

InStyle pulled off an incredible 33.5% jump in year over year ad pages for its March issue, and Vogue eked out a 0.6% increase. Harper's Bazaar was up 4.4%. Elle was up 4%. The big laggard was W, which saw its ad count fall 23.4%.

Five of the largest companies in the print business are testing the digital waters together. Rather than yield their content to alien formats, Time Inc. (TWX), News Corp. (NWS), Conde Nast, Hearst and Meredith Corp. have announced plans to develop a digital content format of their own. This new product would compete with the newly released Nook from Barnes & Noble (BKS), as well as one from Sony (SNE) and the industry-leading Kindle from Amazon (AMZN). The new e-reader content will come in color and in a format that would work across several devices.

The five media companies are equal partners in this joint venture, which will allow publishers to set their own prices for their content -- an obvious response to what they see as unfavorable revenue share deals offered by Amazon earlier this year. Rupert Murdoch has been particularly vocal on this issue, particularly about the fact that News Corp. only receives a little more than a third of the $14.99 a month it costs to subscribe to the Wall Street Journal on a Kindle. He says of the device that it's "a fantastic invention for reading books. It is not much of an experience for newspapers."

Valeant Pharmaceuticals (VRX - option chain) stock is trading lower today after an article in Barron's (subscription required) over the weekend said the company could see trouble ahead if its experimental epilepsy drug, which is undergoing the regulatory review process, is not profitable enough to offset declining royalties from its hepatitis C treatment. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on VRX.

This morning, VRX opened at $32.15. So far today the stock has hit a high of $32.95 and a low of $31.88. As of 11:30, VRX is trading at $32.07, down $1.21 (-3.6%). The chart for VRX looks bullish.

Teradata (NYSE: TDC - option chain) shares are rising today after the stock received positive coverage in Barron's (subscription required) over the weekend. An analyst wrote in the magazine that the stock could rise by as much as 80 percent over the next two years, helped by the company's high cash reserves, good client roster, and technical advantages. This could be a good sign for TDC. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on TDC.

TDC opened this morning at $29.58. So far today the stock has hit a low of $29.11 and a high of $29.75. As of 11:25, TDC is trading at $29.36 up $1.03 (3.6%). The chart for TDC looks neutral and S&P gives TDC a neutral 3 STARS (out of 5) hold ranking.

Assured Guaranty (NYSE: AGO - option chain) shares rose Monday after the stock received positive coverage in Barron's over the weekend. An analyst wrote in the magazine that shares of the stock could appreciate quickly since it is the only bond insurer among its competitors that still has the credit rating and financial strength to write insurance on new issues of municipal bonds and bond securitizations. Barron's also said that Assured Guaranty could have smaller-than-expected losses from claims. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on AGO.

AGO opened at $18.70. In morning trading, the stock hit a low of $18.70 and a high of $19.63. As of 11:05, AGO was trading at $19.53 up 1.38 (7.6%). The chart for AGO looks neutral and S&P gives AGO a neutral 3 STARS (out of 5) hold ranking.

Eventually, Time Warner (NYSE: TWX) will just be Warner Brothers, HBO, and Turner Networks, says Gordon Crawford, managing director of The Capital Group.

Why does this guy's opinion matter? Well, his company is Time Warner's biggest shareholder. He sees the coming divestiture of AOL (to which BloggingStocks belongs) as part of a broader effort that will eventually include the sale of its print division.

Vibe Media Group, publisher of hip-hop magazine Vibe, shut down in June, as the poor economy led to declining advertising revenue. Vibe has since been acquired for an undisclosed price by InterMedia Partners, a private equity firm.

InterMedia said it plans to resume publication of Vibe in November as a quarterly magazine. The operations of Vibe are to be integrated with those of Uptown, another urban lifestyle magazine InterMedia owns. Publishing veteran Jermaine Hall has been named as the new editor-in-chief of Vibe, and the new business will be known as the Vibe Lifestyle Network.

Playboy Enterprises (NYSE: PLA) is still around? I was surprised to hear that it was, according to a news article from Reuters detailing the struggling media company's second-quarter results. Unfortunately, Playboy remains a puzzle. How in the world is management going to turn the ship around?

Playboy's top line fell by 15%. The bottom line booked a loss of 26 cents per share. Expectations were for 23 cents per share to be lost. In the year-ago period, Playboy lost 10 cents per share. I think it's plainly obvious that Playboy just isn't the force it once was. Pretty sad to see this icon slowly fade into irrelevance as the digital revolution continues to devalue its historic brand equity.

MasterCard (NYSE: MA - option chain) shares are rising today after an analyst writing in this week's Barron's said the company's stock might be a better bargain than that of competitor Visa (NYSE: V). If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on MA.

MA opened this morning at $187.94. So far today the stock has hit a low of $187.35 and a high of $192.44. As of 11:45, MA is trading at $191.62 up $6.15 (3.3%). The chart for MA looks bullish and S&P gives MA a positive 5 STARS (out of 5) strong buy ranking.

A subscription to BusinessWeek will cost you $46 for $46 issues -- an 80% savings off the newsstand price!

Or you could just buy the company and have done with it. McGraw-Hill (NYSE: MHP) is exploring a sale of the beleaguered icon, but the magazine's huge operating losses could mean it will fetch just $1, according to some experts.

The reason? With annual losses estimated at anywhere from $10 million to $75 million, acquiring the business would cost huge sums of money for at least a few years -- even if a miraculous turnaround can be engineered. Time Inc., Forbes and Conde Nast are reportedly not seen as suitors.

With persistent rumors about top newspapers shifting toward nonprofit models, the "beg your readers for cash" plan is working for at least one smaller outlet.

A week ago, Paste, a music magazine, began asking its readers for donations. The Associated Press reports that "Editor-in-chief Josh Jackson said Thursday the suburban Atlanta-based monthly has raised $166,000 in donations. The magazine focusing on music, film and culture is struggling after a sharp decline in advertising revenue."

In an interview with Media Life, Jackson explained that the magazine has been able to drum up support by offering exclusive bonus tracks donated by artists like the Indigo Girls, Robyn Hitchcock, and The Decemberists.

Donald Trump's magazine, the cleverly-titled Trump, has folded after two anonymous years of poor sales. Did anyone reading this know that there was a Trump magazine?

Apparently this was the Donald's third run at having a magazine and each time it's been a cash-burning machine, perhaps because people who are intelligent enough to be literate don't buy into his tower of hot air. Gawker reports that "Trump Magazine was launched in late 2007 as a joint venture by the Trump brand and Ocean Drive Media Group (now Niche Media Holdings LLC), targeting affluent readers in major U.S. markets. The quarterly magazine saw early success, cashing in on the booming advertising market for yachts and other high-end commodities."