FeedPosted Apr 5th 2011 5:00PM by Connie Madon (RSS feed)
Filed under: International Markets, Forecasts, Products and Services, Internet, Competitive Strategy, Marketing and Advertising, Brazil, Market Matters, Personal Finance, Headline News, Technology

Carlos Slim, America Movil's (
AMX) largest shareholder, became the world's richest man in part from his investments in wireless phone service. His empire spans 18 countries and has 200 million subscribers.
Let's look at America Movil's spectacular growth. The company's markets are primarily in Latin America. American Movil controls 74% of wireless service in Mexico under its Telcel brand, which has 60 million subscribers. Brazil is second with 45 million subscribers. It also is the largest provider in the Caribbean with four million users.
Continue reading America Movil to Expand Growth with Pre-Paid Data Plans
Posted Apr 4th 2011 2:20PM by Connie Madon (RSS feed)
Filed under: Deals, Marketing and Advertising

The players in Facebook are elusive. Since it is a private company, it is not required to disclose its partners. Once and a while we learn about an individual or company that has a piece of the company.
Not only is it difficult to find out who owns a stake in Facebook, it is equally difficult to ascertain the value of the company. The numbers keep going up and up. For example, Microsoft (
MSFT) invested $240 million when the company was valued at $15 billion.
Interpublic
(INPGP), the advertising conglomerate, bought 1/2% of Facebook for $5 million, in 2006. As the value of the company went up, so did Interpublic's investment. When the Facebook investment appreciated, Interpublic was forced to disclose the information to the SEC, as reported in the
Financial Times.
Continue reading Interpublic Discloses Its Stake in Facebook
Posted Mar 18th 2011 12:00PM by Trefis (RSS feed)
Filed under: Competitive Strategy, Marketing and Advertising, Target Corp. (TGT), Stocks to Buy
Target Corp. (TGT) is one of the top ten largest retailers in the U.S. by sales, competing mainly with Walmart (WMT), Best Buy (BBY), Macy's (M), Sears (SHLD) and Costco (COST). The recent economic environment has revealed that the firm is highly exposed to U.S. macro-economic trends that impact retail spending, such as high rising energy prices, lower home values and downturns in the economy. Although Target positions itself as a "cheap chic" retailer, consumers are still cutting back on goods such as apparel and electronics, both of which play an important role in Target's total sales.
Continue reading Positive Outlook for Target's U.S. Store Revenues
Posted Mar 14th 2011 1:30PM by Trefis (RSS feed)
Filed under: Time Warner (TWX), Marketing and Advertising
Facebook primarily makes money through online advertising, both display and search advertising, in which it competes with Google (GOOG), Yahoo! (YHOO), Microsoft (MSFT) and Aol (AOL). However, it has started to tap other business lines as well, like distribution of virtual goods in games and applications.
Time Warner Offering Movies on Facebook Fan Page
Time Warner (TWX) recently announced that it will start offering movies for purchase or rental through Warner Brothers Entertainment's Facebook fan page, making it the first studio to do so. The users will make the purchase with Facebook Credits, a virtual currency. This is no doubt a good move by Time Warner as it gives the company a platform to tap the increasing base of users looking to consume traditional media entertainment online.
Continue reading Credit Facebook for New Time Warner Content Offering
Posted Mar 2nd 2011 6:20PM by Connie Madon (RSS feed)
Filed under: Launches, Industry, Competitive Strategy, Marketing and Advertising, Market Matters, Next Big Thing, Headline News
The first Chinese hybrid car, the F3DM, will hit U.S. showrooms next year from BYD Co. Ltd. (BYD). BYD, which stands for Build Your Dream, sold 240,000 F3DMs last year and Warren Buffet likes the company so much that Berkshire Hathaway invested $230 million in BYD in 2008. In fact, the latest BYD model will be on display at Berkshire's big meeting in May, as reported in New York Times.
BYD is a diversified energy company. In addition to its hybrid models Its products include solar panels, solar shaded parking systems, home energy storage systems and charging equipment and LED lighting. BYD plans to open showrooms in the Los Angeles area.
Continue reading Americans Get Ready for the First Chinese Hybrid Car
Posted Feb 5th 2011 2:40PM by Kevin Kersten (RSS feed)
Filed under: Apple Inc (AAPL), Coca-Cola (KO), PepsiCo (PEP), General Motors (GM), Marketing and Advertising, Walt Disney (DIS), Anheuser-Busch InBev (BUD), Best Buy (BBY), E*TRADE (ETFC)
Teams have been preparing their game plans and it's time to see which of the 60 teams will win. No, not the Packers or Steelers -- Go Pack! -- but PepsiCo (PEP), Anheuser-Busch (BUD), General Motors (GM) and all the other companies competing for the best spots in one of TV's most expensive marketing moments, costing an estimated $3 million dollars per 30 second spot.
For those not into football, the ads in the Super Bowl game can be more amusing than the game itself as advertising teams compete for attention, show their best efforts and even get rated by numerous online sites. Last year, Doritos (owned by PepsiCo), and E-Trade (ETFC) did well, and Anheuser-Busch seems to always have a Clydesdale horse in the running.
Continue reading Who Will Win the Super Bowl Ad Game This Year?
Posted Feb 2nd 2011 2:00PM by Connie Madon (RSS feed)
Filed under: Launches, Internet, Marketing and Advertising, Technology
One of these days, Facebook is likely to go public. But how much could its shares be worth in an initial public offering? The numbers are all over the place. From Bloomberg's estimate late last year that it was worth $25 billion to Fortune's estimate last August of $50 billion. Now, there is another report from a financial research firm, Trefis, that pegs the value at $45 billion today -- but potentially as much as $125 billion, if a few things go right.
One of the things that could go right, is coming up a with a new way to generate revenue -- and Facebook says it has a plan. It's called "sponsored stories." The company plans to pull content out of members' status updates for use in advertisements that will appear in their friends' Facebook pages.
Continue reading Facebook's 'Sponsored Stories' Turns Your Updates into Ads
Posted Jan 13th 2011 11:00AM by Jason Raznick (RSS feed)
Filed under: Apple Inc (AAPL), Marketing and Advertising, Viacom (VIA), CBS Corp 'B' (CBS), Verizon Communications (VZ)
As everyone knows by now, the Apple (AAPL) iPhone is headed for Verizon's (VZ) reportedly more reliable network. With so much excitement over the announcement, traders and investors can look at various ways to profit off of this.
The obvious beneficiary is Apple, but there are additional ways to play it, such as the advertising companies, as Verizon hits the airwaves to promote the iPhone, even at the expense of the Android. A few ideas to consider include names like CBS (CBS) and Viacom (VIA), which should win no matter which platform wins.
Continue reading Trading the Verizon iPhone
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