Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Apple Inc. (AAPL) posted its highest quarterly revenue ever, easily beating estimates, as iPhone sales doubled.
• Boeing Co. (BA) swung to a larger-than-expected Q4 profit but guidance fell short of analysts' estimates.
• Chevron Corp. (CVX) fell short of analysts' earnings estimates for Q4, sending shares lower.
• Cisco Systems Inc. (CSCO) shares rose after optimistic statements by the CEO ahead of Q2 results.
• Eastman Kodak Co. (EK) shares surged after it beat Q4 expectations by a wide margin and cash flow improved.
• Ford Motor Co. (F) reported its first annual profit in four years due to cost-cutting and improved market share.
• Halliburton Co. (HAL) reported lower Q4 earnings but beat estimates by a penny, and revenue also fell.

Let's check out some earnings reports from earlier in the week. We have Mattel (MAT), a toy business, Newell Rubbermaid (NWL), a consumer products company, and Sherwin-Williams (SHW), a supplier of fine paints. In all three cases, we'll see that technical concerns may outweigh fundamental strengths.

Mattel: Everyone loves toys, right? They're fun to play with. But no one wants to invest blindly in a stock even though it represents games and action figures. That's where the hard data come in. According to the fourth-quarter press release, Mattel made 89 cents per share, representative of an 80% increase. Incredible, huh? A higher gross profit and a better handle on operating efficiency drove the growth. Better commodity costs also helped out.

U.S. stock futures edged higher Friday following robust results from Amazon and Microsoft and as Federal Reserve Chairman Ben Bernanke was confirmed for a second term. But still ahead are GDP figures, which Wall Street will focus on to get a clearer picture of economic activity.

At 8:30 a.m., the government will disclose fourth quarter gross domestic product, the broadest measure of economic activity. Most likely, the economy grew in the fourth quarter for a second straight quarter and possibly at the fastest pace in nearly four years. Analysts estimate the economy grew 4.5% in the final three months of 2009, according to Thomson Reuters. Much of it was due to the stimulus, economists say, and if that stops, they worry growth would slow, or even stop.

Hasbro, Inc. (HAS), a toy manufacturer that competes with Mattel, Inc. (MAT) and JAKKS Pacific, Inc. (JAKK), is near a 52-week high right now. And it's probably on a lot of minds at the moment; after all, we just got through the Santa season. Since 2010 is just about to begin, many shareholders who were new to the stock this year are probably wondering whether they should keep the company or book profits.

It all depends. If you bought with the intention of holding on for the long term and are willing to put up with potential downside risk, with an eye toward adding on the dips, I'd say you can safely hold the shares with confidence. Hasbro has a great collection of brands, and a portfolio probably will benefit over time from exposure to the company.

Hasbro (NYSE: HAS) isn't doing too well today. Shares of the toy entity are down 3.5% at the time of this writing in early afternoon trading. Third-quarter results are the catalyst, apparently. Management must hate this, because on Friday, rival Mattel (NYSE: MAT) saw a bid after its own earnings release.

Hasbro's top line contracted 2%, and earnings per share, even with some dilution from a joint venture with Discovery Communications (NASDAQ: DISCA) and investments in Hasbro's virtual-studio initiative, increased 11% to 99 cents. Expectations were beat by six pennies. Gee, that was better than Mattel's performance. The maker of Barbie actually saw a per-share earnings decline and came in line with forecasts.

Analyst upgrades:

• American Express (NYSE:AXP) was upgraded to Market Perform from Underperform at FBR Capital, as the firm sees limited near-term downside in the stock. The firm raised its target price on the shares to $37 from $25.
  
• RBC Capital upgraded Estee Lauder (NYSE:EL) to Outperform from Sector Perform. Target to $44 from $34. UBS upgraded Nestle on expectations the company will begin returning cash to shareholders via buybacks and dividends.
  
• Piper Jaffray raised Dicks Sporting (NYSE:DKS) to Neutral from Underweight following positive channel checks and raised its target on the shares to $28 from $18.
  
• Sohu.com (NASDAQ:SOHU) was upgraded to Neutral from Sell by Pali Capital.
  
• Halliburton (NYSE:HAL) was raised to Buy from Hold by Natixis.
  
• Sunpower (NASDAQ:SPWRA) was upgraded to Neutral from Underperform at Macquarie.
• China Automotive (NASDAQ:CAAS) was upgraded to Buy from Neutral at Merriman.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Abbott Laboratories (NYSE: ABT) higher Q3 earnings topped expectations but revenue was in line.
• Advanced Micro Devices Inc. (NYSE: AMD) posted better-than-expected Q3 results, but shares sold off.
• Allegheny Technologies Inc. (NYSE: ATI) was downgraded on concerns about its Q4 guidance.
• Bank of America Corp. (NYSE: BAC) shares fell after it posted a deeper-than-expected quarterly loss.
• Citigroup Inc. (NYSE: C) fell victim to profit taking despite reporting better-than-expected earnings.
• CSX Corp. (NYSE: CSX) better-than-expected Q3 earnings sent shares higher, despite a decline in revenue.

Toy maker Mattel (NASDAQ: MAT), whose competitors include Hasbro (NYSE: HAS) and JAKKS Pacific (NASDAQ: JAKK), issued its Q3 release this morning. The numbers weren't as fun as some of the company's products, but investors are giving the stock a healthy bid as I write this. What would be the reason behind such reaction, especially on a down day for the Dow?

First, here's the data. Sales decreased 8%. They were affected, in part, by currency translation. Earnings per share came in at 63 cents. This was two pennies below last year's income figure. According to Bloomberg, that profit performance misses expectations by a penny, but I've read other sources which report that Mattel met expectations. I think I'll call this one in line with projections.

JAKKS Pacific (NASDAQ: JAKK) is in rough shape. Sure, the toy industry can be tough. Just ask Hasbro (NYSE: HAS) and Mattel (NYSE: MAT). Even with great brands stocking a powerhouse portfolio, getting, and then keeping, the attention of kids is a difficult task. Well, JAKKS Pacific not only has that challenge to contend with, it has others as well.

Let's start with the awful earnings report management released to the market after the bell on Tuesday. For the second quarter, the company lost 3 cents per share on an adjusted basis. This compares to a profit of 17 cents per share in the year-ago period. Revenues were flat and unexciting.

Mattel, Inc. (NYSE: MAT) is all about fun and games, but it doesn't play around when it competes against Hasbro, Inc. (NYSE: HAS) and JAKKS Pacific (NASDAQ: JAKK). In fact, the stock is up over 7% today as of this writing on the toy manufacturer's earnings news. According to Reuters, Mattel made 6 cents per share during the second quarter, beating estimates by a whopping five pennies.

Pretty good news for Mattel, considering it's been having trouble lately with its Barbie line. Mattel has also had problems with its top-line sales. They dropped 19% in Q2. Fluctuations in the value of the dollar helped to hinder the sales picture, but make no mistake -- Mattel has to step things up a couple notches to keep the top line healthy. Toys are a difficult category to sell during a recession. And when toys do sell, even during the Christmas retail period, they might not command top dollar. Hot toys do, of course, but an entire portfolio cannot necessarily be saved by a single fad item.

Less-bad housing data from Case-Shiller was trumped after a much more positive consumer confidence report came out this morning. Swine flu was all over the media today, but not with as much financial impact.

Here are today's unofficial closing bell levels:

Dow 8,016.95 -8.05 (-0.10%)
S&P 500 855.16 -2.35 (-0.27%)
Nasdaq 1,673.81 -5.60 (-0.33%)

Top Analyst Upgrades
Top Analyst Downgrades

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abbott Laboratories (NYSE: ABT) Q1 profit edged past expectations despite lower sales of Humira.
• AMR Corp. (NYSE: AMR) posted a smaller-than-expected Q1 loss, sending shares sharply higher.
• Baxter International Inc. (NYSE: BAX) reported better-than-expected Q1 earnings, sending share higher.
• BP (NYSE: BP) and other oil companies were downgraded due to higher environmental costs.
• Charles Schwab Corp. (NASDAQ: SCHW) Q1 earnings declined but still topped analysts' expectations.
• Chevron Corp. (NYSE: CVX) said Q1 earnings would be lower due to a weaker dollar and lower oil prices.

Today was a very light event day outside of two DJIA components reporting earnings. We saw another instance where stocks held on to gains and did not sell the news too bad. It looks like the indexes actually have made it six straight weeks up now. Here are today's closing bell levels:

DJIA: 8,131.33
S&P500: 869.57
NASDAQ: 1,673.07

Early this morning, Mattel (NYSE: MAT) announced that its quarterly loss totaled $51 million, or 14 cents per share. This loss met the Street's expectations, but it was also a penny wider than the same quarter a year ago. The toy giant blamed the larger-than-anticipated loss on a stronger dollar and inventory cuts at retailers. Quarterly sales dropped 15% to $785.6 million in the quarter, including a 7% hit from the stronger dollar, reducing overseas sales values.

Mattel's CEO Robert Eckert stated that the company will keep controlling costs as "tough market conditions test the resilience of toy companies," which rely on parents to boost sales. Unfortunately for Mattel, parents have been cutting back on toy purchases in the current market environment, forcing retailers to cut inventories in an effort to curb excess merchandise. The article cites a report from market research group NPD Group that showed total retail toy sales dropped 3% in 2008.

I was looking at The Hollywood Reporter the other day and came across an item about Hasbro (NYSE: HAS) and an innocent little DVD deal it made that involved some animated product, including old episodes of the cartoon version of Transformers. That reminded me that the Transformers sequel, Transformers: Revenge of the Fallen, is due out at the end of June. That further reminded me that it might be time to take a look at the stock of Mattel's (NYSE: MAT) archrival.

Hasbro had a rough time last Christmas. When I covered the toy maker's earnings in February, I noted that they experienced a significant drop and that they missed analyst expectations. But I also noted something else: the company's shares rallied on the bad earnings release. That gave me pause. Could this be an interesting indication about Hasbro's future? Was the stock a buy?