Shares of CBS (NYSE: CBS) are no longer rolling around in the pits of equity hell. Do you recall when they were trading around $3 per share? Nasty time it was. Amazingly, as I write this, CBS is hovering near a 52-week high. They are well over $12 in value.

Yet, when I look at the latest earnings report, I don't feel as upbeat as the market. According to the press release (the link goes to a .pdf file), revenues were flat for the third quarter and adjusted income dropped to 25 cents per share from the year-ago figure of 39 cents per share.

World Wrestling Entertainment (NYSE: WWE)'s stock jumped Thursday after the market took a look at the company's Q3 data. Overall revenues didn't see much of an increase, but earnings per share rose over 70% to 12 cents. Driving this incredible growth rate was a cut in gross costs. Analysts were betting on 10 cents in per-share profit, according to Earnings.com.

Did WWE deserve a pop of 7% during yesterday's trading session? Some of the excitement was certainly justified. It's obviously a positive thing to see management acting so diligently when it comes to costs. Of course, there was an increase in selling, general, and administrative expenses during the quarter, so there is still room for improvement (the nine-month table did show a decrease in this line, to be fair).

News Corp. (NASDAQ: NWS), the big media conglomerate that competes with Disney (NYSE: DIS), Time Warner (NYSE: TWX), and General Electric's (NYSE: GE) NBC Universal, issued Q1 data on Wednesday after regular trading was over. Revenues declined 4%, but earnings per share went up 10% to 22 cents. According to Bloomberg, that was enough to beat analysts by four pennies.

That's pretty decent for the company, but there are a couple of spots in need of serious help. It goes without saying that the newspaper industry is having a rough time, so it's not so hard to understand why the news groups experienced a significant decline in operating income.

Company attitudes toward social media sites vary. Some swing the doors wide open, allowing employees to tend to their Facebook farms and update Twitter statuses throughout the day. Others lock 'em down, keeping non-business site access to a minimum.

A recent study found that, in the United States, 77% of employees with Facebook accounts check in with the community from the office. And, the amount of time they're spending in this part of the online world is growing. In the United Kingdom, another study found that 57% log in regularly from work, costing their employers 40 minutes a day.

Philip Wicks, a consultant at Morse PLC, a technology research firm in London, "It isn't just something you can do for half an hour during a lunch break but all through the day and because of that, it has a huge impact because people aren't necessarily concentrating on what they should be doing during the day." He estimates that this translates to lost productivity of $2.25 billion a year.

It seems like the obvious move would be to block the sites, but William Beers of PricewaterhouseCoopers disagrees. "Instead of trying to shut it down, I think we should try to embrace these technologies, put in a nice policy that governs it and explain to users the risks related to it, provide some training and then see what business benefits we can have from it," he said.

Cable giant Comcast (NASDAQ: CMCSA) posted Q3 numbers earlier today. It seems like the company is doing well with earnings growth and cash flow, even if revenues moved up a meager 3%.

Adjusted earnings per share grew over 20% to 28 cents per share. According to our earnings preview, the market was looking for 25 cents per share. Operating cash flow increased a little under 3%, but free cash flow went up almost 20%, aided by a smaller amount of capital expenditures compared to the previous year's similar quarter. I'm sure shareholders are more than satisfied with the growth rate of the green stuff over the past three months. Comcast saw excellent expansion of free cash over the last nine months, too.

Best Buy (NYSE: BBY) may be the world's largest electronics retailer, but it realizes that it faces a huge threat to a hefty chunk of its business. Apple (NASDAQ: AAPL) is moving plenty of movies and other soon-to-be former DVD fare through iTunes, staking a claim on a business that once belonged to Best Buy. The big box store is getting ready to fight back (finally?).

Using technology it's licensing from Sonic Solutions (NASDAQ: SNIC), Best Buy is opening an online store for movies and television shows. Best Buy CEO Brian Dunn says this move will expand the company's presence in services and will bolster company loyalty. That's the press release version, of course. The reality is that Best Buy needed to do something to protect this portion of its revenue and probably should have made the move several years ago.

Viacom (NYSE: VIA), a content player in competition with News Corp. (NASDAQ: NWS), Time Warner (NYSE: TWX), Sony (NYSE: SNE), and General Electric's (NYSE: GE) NBC Universal, issued Q3 numbers today. If we had a different market on our hands, I think the stock would have reacted better to the news. Revenues were down 3%, but adjusted income rose 25% to 69 cents per share. According to Bloomberg, the bottom line came in well ahead of estimates, which were pegged at 57 cents per share.

Sounds good, doesn't it? Well, the company's A shares are down slightly as I write this by about 0.6%, and the B shares are just about flat. Like I say, if the broader indexes were in an uptrend this afternoon, we probably would have seen a pop in the stock.

The Washington Post Company (NYSE: WPO) published data for the third quarter earlier today. Can't say I was mightily impressed by the numbers. Sure, there was a profit increase, but the top line wasn't exciting, and the newspaper division, as you might have expected, experienced a sharp decline in sales.

Net revenues rose 2%. Earnings per share came in at $1.81. That was sharply higher than the $1.08 per share recorded in the comparable period. Yet, I think you have to be careful in terms of reading too much positive spin into the growth rate.

The mayhem in the media industry continues. The Wall Street Journal, a News Corp (NASDAQ: NWS) property, is closing its Boston bureau and sending nine employees into the wind. The newswire and MarketWatch operations are going to stay open in Boston, however, with no headcount impact.

The Journal doesn't have any plans to close other offices, according to a memo by managing editor Robert Thomson: "there are no plans, nascent or otherwise, to close any other U.S. or international bureau." The WSJ will still support an "investigative function" in Boston, but the New York-based Money and Investing team will cover Boston's mutual fund industry, which boasts such heavy hitters as Fidelity.

At the same time, magazine company Time Inc., owned by Time Warner (NYSE: TWX) is looking to cut $100 million in expenses, and layoffs will undoubtedly figure into the equation. The company that owns Time, Fortune, People and Sports Illustrated – and falls under the same umbrella as AOL, which owns BloggingStocks – is feeling the squeeze of a media recession that's even worse than the regular recession we've all been battling for what feels like decades.

It costs a fortune to cut fat. For regular people, it can mean hundreds or even thousands of dollars on gym memberships, special meals and organic restaurants. Yet, this pales in comparison to how much the Boston Globe is spending to lose some dead weight. It could cost the NY Times Co. (NYSE: NYT) property more than $1.2 million to bid adieu to the publisher that almost ran it into the ground.

Steven Ainsley has announced that he's going to retire as publisher of the Globe after having been at the helm for three years. Though quite proud of the two Pulitzer Prizes the paper picked up under Ainsley, the announcement didn't include the fact that he almost caused the newspaper retire before him. As usual, the newspaper is all too eager to talk about its awards, without even acknowledging the fact that it's on the brink of disaster.

The McGraw-Hill Companies (NYSE: MHP), a distributor of business information and educational materials which counts Scholastic (NASDAQ: SCHL) as a related stock, issued third-quarter results earlier today. Sales contracted over 8%. Net income on a dollar basis dropped almost 14%. Earnings per diluted share decreased a very unlucky 13% to $1.07. At least expectations were taken out. Earnings.com indicates a beat of two pennies for per-share profit.

The declines are pretty understandable. When you think about McGraw-Hill, you understand fairly quickly that the company's business model is tied closely to the economy. Education markets must be tough given all the budget cuts happening in school systems across the country. Plus, spending by administrators is probably done these days very slowly and carefully.

Will shrimp's eyes help create a better DVD? The answer is yes. Researchers at the University of Bristol, England, who are studying the shrimp's eye have found a way to create a better DVD.

How is this possible? Scientists discovered that the Mantis shrimp, found off the coast of Australia, can see in 12 primary colors, four times that of humans. The shrimp's eye can detect different kinds of light polarization which is the direction of oscillation in light waves.

It's tough to take on Google (NASDAQ: GOOG). The search engine behemoth owns 65% of the U.S. search market and has a commanding brand presence. Yet, the software maker up the coast isn't known to give up easily. Microsoft (NASDAQ: MSFT) has cut a deal with microblogging site Twitter that should give it an edge in the battle to harness data and make it easier to find. A new deal will feed all those tweets into Bing, the Microsoft search engine.

Twitter is giving Microsoft full access to its data, in a deal announced Wednesday. Bing will provide search functionality for Twitter that you won't find in Google, which seems to have been outbid for the rights to the "tweet-stream." Under the deal, Bing will be able to index and display the tweets almost immediately as they are posted.

The CIA is everywhere in the media. Now, according to Wired, here's the newest wrinkle. In-Q-Tel, the investment arm of the CIA, is putting cash into Visible Technologies to spy on social networks.

Who is being spied upon? Visible Technologies is souring "open source intelligence," information that is publicly available to survey the content on such sites as TV shows, newspaper articles, blog posts, online videos and radio reports generated every day.

The folks in the news business are probably growing to hate Mondays. Gannett's (NYSE: GCI) profits are off by more than 50%, and the New York Times announced that it's chopping 100 jobs from the newsroom, along with an unspecified number elsewhere in the newspaper. Like Gannett, the New York Times cites declines in ad revenue as the reason for the decision. The company is hoping that employees will take voluntary buyouts where offered, but it is prepared to conduct a round of layoffs if necessary.

The newspaper, which is the flagship property of the New York Times Company (NYSE: NYT), cut 100 newsroom positions last year, mostly through voluntary buyouts, before a "relatively small" round of layoffs. This year's 100-job cut is approximately 8% of the newsroom, but the paper will still have the largest in the United States. Approximately 1,150 reporters and editors will remain. Already, 100 jobs have been slashed on the business side, leaving it now staffed at 1,850.