Disney (DIS), a major media company that competes with CBS (CBS), General Electric's (GE) NBC Universal, News Corp. (NWS), Sony (SNE), Time Warner (TWX), and Viacom (VIA), offered up fiscal Q1 data after the bell on Tuesday. From the looks of things, the Mouse had a good quarter.

According to my earnings preview, the call was for net income to come in at 39 cents per share on an adjusted basis. Disney actually made 47 cents per share. Not only was that a more than acceptable beat, but it represents growth of 15%.

Google (GOOG) is accustomed to being in the top spot. It leads search and virtually owns the online ad space. Its Google News portal is among the top sites for directing traffic to media outlets. But, the behemoth is starting to feel the feet from social media sensation Facebook.

Not only is the rather young platform stealing market share from Google News, it's now encroaching on its e-mail turf ... a situation that Google isn't taking lightly. To compete more effectively with Facebook, Google is upgrading its Gmail capabilities to include more social media tools reminiscent of those found on its competitor.

I love the media sector, so Tuesday, February 9, will be an exciting day for me. After the market finishes its trading activities, we'll get reports from two entertainment companies: one's a big player in Hollywood, while the other would like to be just as big someday.

Let's start with the big gun. The Walt Disney Corporation (DIS) has first-quarter numbers all set to go, and investors are hoping for an unambiguous beat on the bottom line. The call is for net income to fall somewhere around 39 cents per share, according to Earnings.com. Kind of lousy, considering the Mouse made 41 cents per share in last year's Q1.

How are readers finding the news? Well, increasingly, the answer is Facebook. The social networking site, which boasts well over 350 million registered users, is now the fourth largest referral source of traffic to online news destinations. Almost a year ago, only 0.5% of traffic to news and media sites came from Facebook. Today, that level is 3.5%, according to data from Web analytics firm Experian Hitwise.

Only Google (GOOG), Yahoo! (YHOO) and MSN (MSFT) send more traffic to news sites. Google News, a subset of the search engine giant, failed to keep pace with Facebook, despite the fact that it exists specifically to send Internet users to media outlets. Only 1.39% of referrals came from this source.

Comcast (CMCSA) published fourth-quarter numbers earlier today. On a reported basis, net income more than doubled to 33 cents per share. According to Reuters, the cable company earned 29 cents per share on an adjusted basis, beating estimates by two pennies.

Management loves to promote its ability to generate free cash flow. There was an increase in this metric of just under 21% for the twelve-month period. I love free-cash generation, and I appreciate this example of growth, but one thing should be pointed out: operational cash flow was flat. As the earnings release stated, a reduction in capital expenditures was mostly responsible for the expansion. Free cash flow was down 11% for the fourth quarter itself, sorry to say.

News Corp. (NWS), the media conglomerate that competes with Disney (DIS), Time Warner (TWX), and General Electric's (GE) NBC Universal, posted Q2 data after the bell on Tuesday. Shareholders should have few complaints on this one.

Revenues went up 10%, and earnings on an adjusted basis jumped well over 60% to 25 cents per share. According to Reuters, the estimate was 20 cents per share. Besides the beat, cash from operations was a lot better in the current six-month period. In the comparable frame, cash was used to fund operating activities.

The recent announcement by the New York Times (NYT) that it would start to require subscriptions next year has drawn no shortage of attention and commentary. It has tried to put content behind a pay wall before (and failed), as have other newspapers.

Almost universally, newspapers have struggled with online subscriptions, with the Financial Times and Wall Street Journal, a News Corp (NWS) property, the only two that have really delivered results better than awful. Whether the New York Times can operate at that level is in doubt, particularly given the stunning realization about Long Island daily newspaper Newsday.

Conan O'Brien is to receive $40 million dollars to walk away from NBC. O'Brien's agreement would bar him from bad mouthing his NBC bosses.

There has been a two week battle between NBC and O'Brien over the network's plan to move the comedian to a later 12:00 am time slot. Part of the plan is to reinstate Jay Leno in his old time slot at 11:30 p.m. which he has held for 17 years.

The Twitter-verse continues to get interesting. I've always felt that the returns are to be found around Twitter rather than with Twitter itself, and the venture capital community seems to be acting from the same position. Twitter interaction platform HootSuite just announced a new round of venture capital funding, with $1.9 million in fresh money coming in the door to support its growth efforts.

HootSuite, which was started by Invoke Media in November 2008, has evolved into a brand monitoring, file-sharing and social media integration utility. Only a year later, it has attracted more than 300,000 users, from Time (TWX) to Martha Stewart to the White House to Aol (AOL).BloggingStocks is among the Aol blogs using HootSuite.

Shares of Cadbury (CBY) are moving slightly higher today, on news that Hershey (HSY) could be announcing a solo bid for the company as early as next week.

It was just a couple days ago that Cadbury rejected another bid, for $16.91 billion from Kraft Foods (KFT).

Former Governor of Alaska and Republican vice presidential candidate, Sarah Palin, will work for Fox News as an on air contributor.

Palin will provide political analysis and commentary for Fox News. She will also host a series called: "Real American Stories."

If Mark Zuckerberg knew then what he knows now ... Facebook would be more like MySpace, which is now owned by News Corp. (NWS). And, he's willing to admit this in public.

In a six-minute on-stage interview with TechCrunch, Zuckerberg went on at length about the social media platform's privacy settings, which have been the subject of unending debate. He says that he'd make more data public by default if he could start Facebook again. Though Zuckerberg cites Internet trends that indicate a reduced concern with privacy, the real reasons are more likely financial.

The New York Times (NYT) is putting its 2.3 million followers to work. It isn't ready to start charging a la carte for Twitter advertising, but it is including the channel in the comprehensive packages it presents to advertisers. And, the Times isn't alone. Several media outlets (including BloggingStocks) have ads running through their Twitter streams, but this is still virgin territory, for the most part, and media companies are still feeling their ways through it.

IMAX Corporation (IMAX) is doing pretty darn good in today's session. At the time of this writing, shares were up over 8% to $14.43, good for a new 52-week high. Headlines on Tuesday proclaimed the intention of Discovery Communications Inc. (DISCA), Sony Corporation (SNE), and IMAX to join forces for purposes of launching a 3-D television asset. I'm sure that must have intrigued not a few in the market.

In addition to that, though, I think there is a general bullish feeling forming on IMAX. I was surprised to read over at Benzinga.com that CNBC's Fast Money analyst Guy Adami highlighted the company as a potential pick for the entire decade! Now that's bullish.

Facebook could use more older women, not to mention younger people in general. As the company pushes toward what is expected to be an IPO in 2010, it needs to shore up its user base in all demographics, if for no other reason than to diversify against a new social media platform that appeals to a specific community. So, even with the site pushing past 100 million monthly active users according to its advertising tool, with the addition of 5 million in December, there is work to be done if Facebook will make a successful entry into the public market.

Long derided by "serious folk" as a place for kids, Facebook's membership consists mostly of adults. Fifty-six percent of the user base is female, and 60% of users are 25 years of age or above. In fact, 20% of them are at least 45 years old. Some of the groups that are underrepresented are showing rapid growth. Men over 55 grew twice as fast as their female counterparts, though the younger generation moved onto Facebook most aggressively last year. Users age 26 to 34 showed the biggest overall increase in 2009, with 839,000 monthly active users. This represents a substantial shift from the trend earlier in the year, in which it was the later generation flocking to Facebook. Women over 55 didn't jump on the bandwagon as quickly as other groups.