MOST NOTEWORTHY: Priceline.com, Monster and Internap were today's noteworthy downgrades:
Susquehanna downgraded Priceline.com (NASDAQ: PCLN) to Neutral from Positive as they believe upside may be difficult given the macro environment, competition, and currency headwinds.
JP Morgan lowered Monster (NASDAQ: MNST) to Neutral from Overweight following the company's expectations for higher 1Q08 operating expenses.
Internap (NASDAQ: INAP) was downgraded by Merriman to Neutral from Buy as they believe upside will be limited until the company can complete its integration of the VitalStream CDN acquisition.
Back in 2000, a variety of dot-coms – like Pets.com, LastMinuteTravel.com, Monster.com (Nasdaq: MNST) and so on – spent gobs of money on Super Bowl commercials. Of course, it marked the height of the bubble. Since then, upstart companies have been mostly afraid of producing commercials.
Hey, take a look at this classic ad from Pets.com (now defunct), during the 2000 Super Bowl:
But don't be afraid. While I'm not suggesting that you shell out $2.7 million for a Super Bowl ad, I still think things are different. After all, it's fairly cost-effective to advertise on local cable channels. What's more, online video is also surging.
So how can you crank out a top-quality 30-second spot?
Let's take a look:
Production: Technology is making it incredibly cheap to create commercials. "All you need is an Apple (Nasdaq: AAPL) Mac laptop and the iMovie software that comes with the computer," said Rob Frankel, who is the author of The Revenge of Brand X and has his own marketing firm. "And just about any MiniDV camera can produce broadcast-quality video."
That's all he needed to create this spot:
To spice things up, you can use stock footage and music clips (which may even be free). "A simple Google (Nasdaq: GOOG) search will find a lot of stock content," said Frankel.
Crafting the right message: It's temping to be too cute or cutting-edge when putting together a 30-second spot. Unfortunately, the result is that your audience ignores things – or is just confused. Some tips:
Focus on one idea (that's easy to understand). Clutter is your enemy.
Avoid special effects and location shoots.
Don't star in your own commercials.
"Notice that some of the best commercials these days offer one central image or theme with even stark or simplified backgrounds," Rachel Weingarten, who is the president of GTK Marketing Group. "It might be wiser to spend more on the concept and come up with a very clever and catchy phrase or theme or even sweepstakes or promo that can drive people to your website, retail location or some other call to action."
For its Q4, Monster reported a 15% increase in net income to $45 million, or $0.36 cents per share. Oh, and revenues spiked 59% to $354 million.
True, the North American market was weak (especially in the financial services space because of the subprime meltdown). However, Monster is seeing lots of traction in foreign markets, such as in Europe, India and South Korea.
MOST NOTEWORTHY: Yum! Brands, Adobe and Polo Ralph Lauren were today's noteworthy downgrades:
Deutsche Bank downgraded shares of Yum! Brands (NYSE:YUM) to Hold from Buy and lowered their target to $37 from $43 on valuation and believes 2008 estimates reflect "lofty" expectations.
Jefferies downgraded shares of Adobe (NASDAQ:ADBE) to Underperform from Buy and lowered their target to $30 from $50 following channel checks, as they believe business has decelerated more than expected in January. Jefferies is concerns the slowing consumer will negatively compound the end of the CS3 cycle.
Banc of America downgraded shares of Polo Ralph Lauren (NYSE:RL) to Neutral from Buy and lowered their target to $63 from $90, as they believe the tough macro environment will pressure US wholesale revenues in 2008.
OTHER DOWNGRADES:
Deutsche Bank downgraded Monster (NASDAQ:MNST) to Hold from Buy.
UBS (NYSE:UBS) was downgraded to Underweight from Equal Weight at Morgan Stanley.
Soleil downgraded Accuray (NASDAQ:ARAY) to Hold from Buy.
Yum Brands (NYSE: YUM) downgraded to "hold" from"buy" with the price target dropped from $43 to $37 by Deutsche Bank according toMarketWatch.
Deutsche Bank downgrades Monster (NASDAQ: MNST) to "hold" from "buy" and cuts its price target from $47 to $27, according toBriefing.com. The news service also reports that Jefferies started China Finance Online (NASDAQ: JRJC) as a "buy" with a $28 price target. The stock now trades at $16.25.
Douglas A. McIntyre is an editor at 247wallst.com.
If I had $61 million in cash, I think I could do much better with it than Monster Worldwide (NASDAQ: MNST). That's how much the company shelled out for Affinity Labs, which got its start last year.
In fact, the company says it is in the "development stage" and has about one million registered users. So yes, I guess Monster is expecting a monstrous number of job listings to come from this deal (at least I hope so).
OK, what is Affinity all about? Basically, it's a network of sites that cater to certain professions and vocations, such as PoliceLink, FireLink, GovCentral, and so on.
True, these sites have social networking features, such as profiles, photo sharing, and videos. Yet, the technology seems fairly generic.
But keep in mind that the founder of Affinity, Christopher Michel, sold Military.com to Monster.com back in 2004. That site is a thriving community with more than 10 million members.
So perhaps Monster is trying to snag Michel to get his social networking credentials. But, it sure does look like a hefty price tag.
In yesterday's trading, Monster.com's stock was down 4% to $27.73.
MOST NOTEWORTHY: Gen-Probe, Monster Worldwide, LabCorp and Quest Diagnostics were today's noteworthy initiations:
Deutsche Bank initiated shares of Gen-Probe (NASDAQ: GPRO) with a Buy rating and $78 target and expects the company's broad product portfolio in Clinical Diagnostics and Blood Screening to drive growth.
CIBC initiated Monster Worldwide (NASDAQ: MNST) with a Sector Performer rating, as they believe their macro concerns are more important than the company's intermediate-term prospects and its position within the global recruiting market.
William Blair views the valuation of LabCorp (NYSE: LH) as compelling given the company's growth outlook. The firm started shares off with an Outperform rating.
William Blair also initiated Quest Diagnostics (NYSE: DGX) with a Market Perform rating, and prefers a wait-and-see approach as the company's diversification strategy unfolds.
Lately, Monster Worldwide Inc. (NASDAQ: MNST) has scared away investors. This is despite a bull run for mega internet franchises like Google Inc. (NASDAQ: GOOG) and Amazon.com (NASDAQ: AMZN). Yet Barron's thinks that Monster can roar again.
No doubt, the company has some serious issues. For one thing, the economy appears to be slowing down. Also, competition in the sector is fierce, with players like Indeed.com and Dice (NYSE: DHX) fighting for every dollar.
But it looks like the bad news is baked into the stock already. Keep in mind that Monster trades about 20 times the projected profits for 2008. Additionally, Monster has been building out its global footprint, such as in Europe and Asia. And there are no shortage of buyout suitors, like Google, News Corp. (NYSE: NWS), and Microsoft Corp. (NASDAQ: MSFT).
What's more, Monster owns 44.4% of ChinaHR.com, which is the #2 jobs site in China. In light of the crazy valuations of Chinese IPOs, this could be a highly valued asset.
Monster Worldwide Inc. (NASDAQ: MNST) shares have been slipping today after a Wachovia Capital Markets analyst downgraded the stock to Market Perform from Outperform. The broker cited a sluggish domestic economy and fewer recruitment advertising. If you think this stock won't be rising too far in the coming months as a result of this downgrade, then it could be a good time to look at a bearish hedged play on MNST.
This stock has been sharply falling since the beginning of the year and hit its 52-week low of 32.37 in mid-September. This morning, MNST opened at $35.15. So far today the stock has hit a low of $35.00 and a high of $38.85. As of 11:20, MNST is trading at $35.53, down $0.28 (-0.8%). The chart for MNST looks neutral but improving, while S&P gives the stock a neutral 3 STARS (out of 5) hold rating.
For a bearish hedged play on this stock, I would consider a December bear-call credit spread above the $45 range. A bear-call credit spread is an options position that combines the purchase and sale of call options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. This particular trade will make a 5.3% return in 11 weeks as long as MNST is below $45 at December expiration. Monster would have to rise by more than 26% before we would start to lose money.
MNST has not been above $45 since June, and has shown some resistance around $37 recently. This trade could be risky if the company's earnings (due out in late October) disappoint, but even if that happens, this position could be protected by the resistance the stock formed between $40 and $45 in July.
Brent Archer is an options analyst and writer at Investors Observer. DISCLOSURE: At publication time, Brent neither owns nor controls positions in MNST.
MOST NOTEWORTHY: Monster Worldwide, Business Objects, Arcelor Mittal, Walgreen and Sealy Corp were today's noteworthy downgrades:
Wachovia downgraded shares of Monster Worldwide (NASDAQ: MNST) to Market Perform from Outperform citing increased risk of an economic slowdown and execution issues in its N.A. Careers segment.
Credit Suisse downgraded shares of Business Objects (NASDAQ: BOBJ) to Neutral from Outperform on valuation with shares above their $46 target.
Banc of America downgraded Arcelor Mittal (NYSE: MT) to Neutral from Buy on valuation. The firm also downgraded Walgreen (WAG) to Sell from Buy, as they see further downside following the Q4 miss and believes the problems in Q4 are company-specific and not industry-wide.
Citigroup downgraded shares of Sealy Corporation (NYSE: ZZ) to Sell from Hold following the Q3 results, as they believe Sealy faces increased competitive pressures at the high end of the market where the best margins are derived.
OTHER DOWNGRADES:
Goldman Sachs removed Cisco Systems (NASDAQ: CSCO) and Nucor (NYSE: NUE) from its Conviction Buy List.
British bank Barclays PLC (NYSE: BCS) withdrew its takeover offer for ABN Amro Holding NV (NYSE: ABN) on Friday, saying not enough shareholders tendered their shares. This leaves a consortium led by Royal Bank of Scotland PLC in position to buy ABN Amro in a deal worth €70.5 billion (US$99.9 billion), the largest takeover in the history of the financial industry.
Yahoo! Inc. (NASDAQ: YHOO) shares are up over 2.2% in premarket trading after Alibaba.com Corp., a unit of China's Alibaba Group, which is partly owned by Yahoo! won approval from the Hong Kong Stock Exchange to sell up to $1 billion worth of shares in its long-anticipated IPO.
The U.S. attorney in Brooklyn is investigating the collapse of two mortgage-related Bear Stearns (NYSE: BSC) hedge funds whose failure this summer cost investors an estimated $1.6 billion, according to the Wall Street Journal. The criminal probe is in the early stages and has yet to generate subpoenas.
Spring Nextel Corp. (NYSE: S) shares are up over 2% in premarket trading after the Wall Street Journal reported it has quietly launched a hunt for a successor to CEO [subscription] Gary Forsee amid investor pressure. The board hopes to name a new leader by early December.
Alcoa Inc. (NYSE: AA) announced yesterday it would take charges of $845 million as it closes in on the sale of two businesses - packaging and consumer products, and automotive castings - enabling it to focus on new growth opportunities.
Rio Tinto (NYSE: RTP) shares are up nearly 1.5% in premarket trading despite being downgraded to Hold from Buy by ABN Amro, mostly on valuation. Wachovia Securities downgradedMonster Worldwide, Inc. (NASDAQ: MNST) to Market Perform from Outperform, citing recent evidence of a slowdown in its North America Careers division. Walgreen Co. (NYSE: WAG) was downgraded to Sell from Buy at Banc of America Securities.
Monster Worldwide Inc. (NASDAQ: MNST) -- September options active on renewed buyout chatter. MNST is recently up 68 cents to $33.87 on renewed and unconfirmed takeover chatter. MNST September 35 calls have traded 96 times on transaction volume of 4,374 contracts above its open interest of 3,450 contracts. MNST September 35 straddle is trading at $2.30. MNST October option implied volatility of 45 is above its 26-week average of 41 according to Track Data, suggesting larger risk.
Intel Corp. (NASDAQ: INTC) -- will hold its INTC Developer Forum in San Francisco on September 18-19. American Technology says, "we expect the company to focus on 45 nanometer process development, mobility as a driver of unit growth, and new areas of growth such as WiMax." INTC over all option implied volatility of 33 is above its 26-week average 29 according to Track Data, suggesting larger risk.
Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.
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MOST NOTEWORTHY: Priceline.com, Monster and Internap were today's noteworthy downgrades:
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Before the bell: Waiting for jobs report, futures
Monster Worldwide Inc.
Goldman Earnings Sink After Buffett Dividend
Johnson & Johnson's Income Falls 23%
Burberry Shares Leap on Sales Update
