"The conditions are in place for a 'Best Buy' opportunity," says Jim Stack, whose buy signal should receive special attention give the accuracy of his sells signals which side-stepped the bear market.

In addition, the money manager and editor of Investech Market Analyst is beginning to increase his equity positions, such as Nike (NYSE: NKE). He states, "With a portfolio of iconic brands, an identified growth strategy, recognized innovation, and sound financial footing, Nike fits the bill of being a great company."

"Very rarely do we have all these conditions in place – that's only occurred five times in the last 45 years. Historically, this means we should give the growing evidence of a new bull market every benefit of doubt.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Accenture Ltd. (NYSE: ACN) beat earnings expectations but revenue was hurt by currency effects.
• Bed Bath & Beyond Inc. (NASDAQ: BBBY) strong Q1 results beat estimates but same-store sales fell.
• CKE Restaurants Inc. (NYSE: CKR) lower Q1 earnings and strong sales both topped expectations.
• ConAgra Foods Inc. (NYSE: CAG) higher Q4 earnings were in line with expectations, and shares slipped.
• Darden Restaurants Inc. (NYSE: DRI) Q4 results were higher, but it warned of continuing challenges.
• Hennes & Mauritz (OTC: HMRZF) reported strong Q2 numbers, though same-stores sales slipped.

Following up on my Nike (NYSE: NKE) post from last week, you just knew I would have to comment on Nike's earnings report, right? Bottom line, it was a rough report and the short-term outlook is bleak as far as future orders go -- but all is not lost for Nike.

Here are the reasons to be optimistic. First, this is Nike, ladies and gentlemen. This is the company that has the biggest of the big names in its stable of athletes: Michael Jordan, Lance Armstrong, Tiger Woods, Kobe Bryant, and LeBron James, to name just a few. This ensures that Nike will continue to be in the discussion as long as these athletes are at the top of their game.

Nike (NYSE: NKE) has thus far navigated this downturn exquisitely. It has maintained sales overseas, in particular in Asia. Nike's legendary supply-chain mastery and inventory management skills have likewise served it very well. So it was a shock when the shoe giant announced Wednesday that future orders had dropped by 12%, according to Bloomberg. Bummed out investors bid down Nike share's by nearly 5% in after-hours trading.

Granted, Nike faced difficult comps. During the Beijing Olympic Games last summer Nike togs were selling like hotcakes around the globe. And a chunk of the reduction in order value came due to currency fluctuations. But it's hard to deny that this quarterly earnings announcement was a bleak reminder that the "green shoots" may be more of a Washington creation than a reality in the global economy.

Nike, Inc. (NYSE: NKE), best known for its sporting apparel and footwear, reported earnings after the close today. Earnings per share, after certain adjustments, were $0.99 on $4.71 billion in revenue, compared to the $0.96 average expected from analysts. The consensus revenue target was $4.74 billion. Excluding non-comparable items, full year diluted EPS was up 10% to $3.81, although the company said worldwide futures orders were down 12% when the impact of currency changes were taken into account. Shares were off 1% during the trading day, and fell further shortly following the announcement.

Observers will be watching to see how well Nike's sales have held up as consumer spending has slowed, and whether or not the company is making strides in its effort to reduce costs and rationalize its advertising budget. Nike has cut 5% of its global workforce in an effort to save hundreds of millions, and management recently indicated that endorsement contract costs have fallen somewhat.

This week brings a small flurry of end-of-the-calendar-quarter earnings reports. And for the most part, the expectations of the analysts surveyed by Thomson Reuters aren't very high. Companies expected to report declining earnings in the most recently concluded quarter include America's Car-Mart Inc. (NASDAQ: CRMT), Bed Bath & Beyond Inc. (NASDAQ: BBBY), ConAgra Foods Inc. (NYSE: CAG), Jabil Circuit Inc. (NYSE: JBL), Jackson Hewitt Tax Service Inc. (NYSE: JTX), Monsanto Co. (NYSE: MON), and Sonic Corp. (NASDAQ: SONC).

Quiksilver (NYSE: ZQK), an apparel company that, like related name Nike (NYSE: NKE), deals with sports clothing and accessories, is not having a good day. Shares of the business are down in early afternoon trading by over 20%. On Monday, Quiksilver reported Q2 earnings. The market obviously is reticent about them.

According to the press release (note: that link takes you to a .pdf file), Quiksilver saw a drop in sales of 8% after currency effects were stripped out (it's always disappointing when you strip out currency effects and still come out with a drop). The company made $0.05 per share from continuing operations on an adjusted basis. That compares to $0.30 per share in the year-ago period. And that's one heck of a decrease.

• Baird upgraded Nike (NYSE: NKE) to Outperform from Neutral on expectations the company will benefit from the drop in the U.S. dollar and continued solid trends in athletic footwear. The firm raised its target on shares to $69 from $61.
  
• Deutsche Bank upgraded Temple-Inland (NYSE: TIN) to Buy from Hold as it believes the company is well positioned for cyclical turnaround in the Paper/Building Products space. The firm raised its target on shares to $19 from $11.
  
• Goldman upgraded Diageo (NYSE: DEO) to Buy from Neutral to reflect the current valuation and the company's exposure to emerging markets.
• Deutsche Bank (NYSE: DB) was upgraded to Hold from Sell at ING Group.
  
• Banco Santander (NYSE: STD) was lifted to Buy from Hold at Deutsche Bank.
  
• Jackson Hewitt (NYSE: JTX) was upgraded at Oppenheimer to Outperform from Perform.

• Stephens upgraded The Andersons (NASDAQ: ANDE) to Overweight from Equal Weight on expectations the company is benefiting from good space income opportunities and better ethanol profitability. The firm raised its target price to $31 from $28.
  
• Jefferies upgraded NRG Energy (NYSE: NRG) to Buy from Hold as the analyst believes Exelon (NYSE: EXC) will have to materially raise its offer to close the acquisition. The firm raised its target on shares to $25 from $22.50.
  
• FBR Capital upgraded FMC Technologies (NYSE: FTI) to Outperform from Market Perform after meeting with management to reflect the company's 2011 growth potential. The firm raised its target on shares to $51.
• J. Sainsbury (OTC: JSAIY) was upgraded to Overweight from Equal Weight at Morgan Stanley.
  
• SVB Financial (NASDAQ: SIVB) and Fulton Financial (NASDAQ: FULT) were upgraded to Outperform from Sector Perform at RBC Capital.