Sears Holdings (SHLD) was selling off close to 5% at the time of this writing in reaction to the company's Q3 report. On an adjusted basis, the retailer lost 81 cents per share. That was better than the 90 cents lost in the comparable period, and it did beat the forecast as highlighted in our earnings preview.

I'm sort of shocked that the market didn't bid Sears higher. Going into the earnings news, the stock was hanging out near a 52-week high. Let's see, Wall Street sends the stock to the high point of the range, the release comes out, the loss isn't as bad as analysts expected it to be, and everyone sells. The market sure is strange sometimes, isn't it?

The price at the cash register ticked higher in October, though it was driven by the cost at the pump and on the lot.

Energy prices and new car sales (the highest in 28 years) pushed consumer prices upward in October, they're still cheaper than they were a year earlier. The Labor Department reports that consumer prices edged up 0.3% last month, a tad higher than the 0.2% anticipated. Take food and energy out of the equation, and inflation rose 0.2%, again ahead of the 0.1% that analysts expected.

Analyst upgrades:

• RBC Capital upgraded Fidelity National (FIS) to outperform from sector perform. The firm upgraded the stock due to valuation, and its belief that the company will clear up issues related to its merger on its Analyst Day, scheduled for Dec. 7. The firm set a $28 target on the stock.
• Citigroup upgraded Smith International (SII) to buy from hold, citing the sell-off in shares following its 28M share equity offering. Note that Smith International priced 28M shares Tuesday at $26.50.
• Wells Fargo upgraded DynCorp (DCP) to outperform from market perform. The firm upgraded the stock on valuation, and because it believes that the impact on DynCorp of a possible indictment of PWC will be minimal, if any.
• Rockwell (ROK) was upgraded to overweight from neutral at HSBC.
• Omega Healthcare (OHI) was upgraded to outperform from market perform at JMP Securities.
• Analog Devices (ADI) was upgraded to conviction buy from buy at Goldman.

U.S. mega-retailer Target (TGT) stepped into the earnings spotlight Tuesday morning, and the company had a nice surprise for investors.

The firm reported third-quarter earnings of 58 cents per share, topping both the consensus estimate (50 cents per share) and last year's results (49 cents per share). Quarterly sales totaled $14.8 billion, matching the consensus estimate. For those who do not remember, analysts upped their estimates for Target after the company announced that it would beat its estimate of 43 cents per share.

Imagine taking the personal connections and interactions that occur every day on the likes of Facebook and Twitter... and bringing them to bear on an education. To a large extent, this hasn't been done yet, but the potential is profound. In a new report by the Center for Community Survey for Student Engagement, two-year programs aren't taking advantage of the tools at their disposal -- plenty of growth is still possible. Kay McClenney, director of the CCSSE, says, "Colleges are not taking advantage of that particular set of tools for making connections with students to the extent that they could."

What's on your Christmas wish list? If the National Retail Federation is right, gift cards are probably holding a respectable place toward the top of the list. These little pieces of plastic are requested most this time of year, and they have the added perk of allowing people to get what they want instead of money wasted on presents that sucks. This trend may give retailers a hand this year, as they'll be able to keep their inventories down.

If shoppers are slow with the cash, retailers won't have to resort to just slashing prices as they had to last year to move product out the door. When the stuff on the shelves is cheap, gift cards aren't as attractive because there's a deal to be had! This year, if inventories are kept down, gift cards are more likely to move.

On the heels of last week's better-than-expected earnings results from retailers Abercrombie & Fitch Co. (ANF), Kohl's Corp. (KSS), Macy's Inc. (M), Urban Outfitters Inc. (URBN) and Wal-Mart Stores Inc. (WMT) -- as well as disappointing numbers from Blockbuster Inc. (BBI) and JCPenney Co. Inc. (JCP) -- the coming week will bring results from more shopping- and strip-mall favorites.

TJX Companies Inc. (TJX), which operates T.J. Maxx and Marshalls stores in the U.S., settled a class action, announced share buybacks and raised its guidance in the third quarter. For the three months that ended in October, analysts surveyed by Thomson Reuters expect TJX to report earnings of $0.80 per share, up from $0.57 in the same period of last year. Revenue is expected to total $5.3 billion, or 10.2% higher than a year ago. So far, the full-year forecast is for a profit of $2.59 per share (+22.3%) on $20.0 billion (+5.5%) in sales.

Black Friday, as the day after Thanksgiving has come to be known, is the day when most retailers get themselves back into the black. It is also a bargain-hunter's delight. In the age of Internet, several websites emerged dedicated to helping shoppers decide in front of which store to pitch their tents. One of those sites, GottADeal.com, has reportedly landed Target's (TGT) Black Friday ad. Target, it appears, is taking a rather aggressive approach to the upcoming Holiday shopping season.

According to the website, the retailer will offer a 32-inch Westinghouse LCD HDTV for $246, which GottADeal.com's founder Brad Olson calls the "lowest price that we've ever seen for that model." The ad also touts $3 toasters and coffeemakers, and 50% discount on kids' clothes and toys.

Wal-Mart (WMT), which competes with chains such as Sears Holdings(SHLD), Costco (COST), and Target (TGT), reported results for the third quarter this morning. According to our Before the Bell piece, the famous -- and oftentimes controversial -- retailer beat expectations by a few pennies, earnings 84 cents per share from continuing operations. This was 9% better than the per-share profit earned in the comparable period.

Net sales went up only 1%. They were inhibited by the currency environment. But total sales aren't as relevant as same-store sales when it comes to this sector. If I were a shareholder of Wal-Mart, I would be very disappointed by the comps number, since it is the older locations which indicate how well a retailer is truly doing.

Macy's (M) reported third-quarter numbers on Wednesday, and although the bottom line beat estimates, shares of the retailer plunged over 8% on high volume. And I don't blame the market whatsoever for deciding to sell the company down.

Macy's said it lost, on an adjusted basis, 3 cents per share. The call was for a loss of 7 cents per share, according to Earnings.com. Okay, I guess we can say losing less money than expected is a good thing. However, looking at the sales numbers really makes me pause. Total sales declined 3.9%, and same-store sales contracted 3.6%.

Santa hasn't even been tugged down Central Park West yet, and Wal-Mart (WMT) is already slashing its prices. The market among major retailers is intensifying, with many offering products as loss leaders in order to entice customers into the store (physical or otherwise) and boost their basket sizes. Along with Target (TGT) and Amazon (AMZN), Walmart is slashing DVD prices, the same tactic it's using with books.

Retailers are rushing to undercut each other this year, which is causing prices to spiral down quickly. When Walmart announced reduced prices on several titles to $10, Amazon followed at $9.99, with Walmart stepping back in at $9.98.

There's a chill in the air and a slight up-tick in confidence. Holiday discounts are coming a bit earlier, too. For retailers, this has been a great combination, leading to the second consecutive month in which retail sales increased.

This follows more than a year of drops. Consumers aren't going crazy, but they are loosening their wallets a little bit. Consumer spending accounts for 70% of the U.S. economy, and the coming holiday season is where the action is -- for the retail sector and, consequently, for everyone else.

Once upon a time, retailers measured success by the number of people walking by in the mall, how many entered the store, the percentage they spent, and basket size. Now, a world of zeroes and ones has changed their perspective entirely. Social media is expected to be the star during the coming holiday season, with retailers pushing Facebook, YouTube, and Twitter content to get in front of consumers and affect either online or in-store purchases. Smaller Christmas budgets are expected, so the fight is on to garner as large a share as possible of a shrinking pie.

Of course, nobody would come out and say, "Social media is nonsense, and I'm not getting anything for my investment." So, when the likes of Starbucks (NASDAQ: SBUX), JCPenney (NYSE: JCP), and Target (NYSE: TGT) say that social media is connecting them with their customers and leading to more effective campaigns and product launches, do take it with a grain of salt. What can't be ignored, however, is that they're committing more resources to social media marketing, even though it's still far too soon to tell if it will be effective.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• AK Steel Holding Corp. (NYSE: AKS) reported better-than-expected Q3 results but shares fell anyway.
• Baidu Inc. (NASDAQ: BIDU) posted strong Q3 results but shares sold off on a disappointing guidance.
• Burger King Holdings Inc. (NYSE: BKC) said lower Q1 earnings fell short of analysts expectations.
• Dreamworks Animation SKG Inc. (NYSE: DWA) topped Q3 profit and revenue estimates, lifting shares.
• Geron Corp. (NASDAQ: GERN) posted a narrower-than-expected Q3 loss, sending shares sharply higher.
• Honda Motor Co. Ltd. (NYSE: HMC) reported lower Q2 earnings and sales on weak demand for cars.

Halloween, though not the blockbuster holiday that Christmas is, still results in some additional spending on the part of consumers as they stock up on candy and costumes, and maybe take in a scary movie or two. With those treats in mind here are some stocks that may give investors sweet dreams -- and hopefully not nightmares.

As is well known, candy is all the rage at Halloween, and among the largest candy stocks are Hershey Co. (NYSE: HSY) and Cadbury PLC (NYSE: CBY). Last week, Hershey reported third-quarter earnings rose 30% despite weaker volumes affected by higher prices for its sweets. Last year's numbers also included special charges. Still the company said it expects full-year earnings to be ahead of Wall Street forecasts. In 2010, the Pennsylvania company said it expects earnings excluding items to rise 6% to 8%. The stock has a forward-looking price-to-earnings ratio of 16 and a current dividend yield of 3.1%.