Tiffany & Co. (TIF - option chain) shares are rising after the company reported Q4 2010 earnings Monday morning, posting a profit of $181.22 million, or $1.41 per share. Excluding one-time items, Tiffany earned $1.44 per share on revenue of $1.10 billion, while analysts had forecast a profit of $1.39 per share on revenue of $1.10 billion.

Tiffany cut its Q1 earnings forecast to 57 cents per share, down from a previous forecast of 62 cents per share, due to an anticipated decline in sales in Japan in the wake of the recent earthquake. However, that is still above analysts' forecasts of 55 cents per share, which is a good sign for the stock. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on TIF.

Quarterly reports from Oracle (ORCL), Discover (DFS) and Tiffany (TIF) will highlight news on the earnings front this week.

Elsewhere on the economic calendar, the focus will be on housing, with existing home sales data due from the National Association of Realtors on Monday, new home sales numbers from the Census Bureau on Wednesday and data on housing starts released on Thursday.

Also watch for durable goods orders in February and the final GDP for the fourth quarter.

Analyst Upgrades

• Tiffany (TIF) to outperform from perform at Oppenheimer.
• Kellogg (K) to outperform from market perform at Wells Fargo.
• Citizens Republic (CRBC) to outperform from market perform at FBR Capital.
• Research in Motion (RIMM) to equal weight from underweight at Morgan Stanley.
• MWI Veterinary Supply (MWIV) and Elster (ELT) to overweight from neutral at Piper Jaffray.
• Paetec Holding (PAET) and Patterson-UTI Energy (PTEN) to buy from hold at Citigroup.
• New Gold (NGD) to outperform from market perform at BMO Capital.
• Aviat Networks (AVNW) to buy from hold at Needham.
• Abiomed (ABMD) to buy from hold at Jefferies.
• Animal Health (AHII) to outperform from neutral at RW Baird.
• PNM Resources (PNM) to overweight from neutral at JPMorgan.

Tiffany & Co. (TIF) has had an interesting trading day. With a little over two hours to go before the end of the session, shares are off by 1.1% to $60.26. Earlier this morning, the stock was at a higher level. TheFly says there was some speculation about the jewelry retailer being a potential acquisition candidate. I'm not sure if the company will be acquired or not, but I enjoyed reading a bit of good news on the fundamental front.

According to the Associated Press, Tiffany experienced an 8% rise in same-store sales for the months of November and December (this stat is adjusted to take into account changes in exchange rates). Also, the net-income outlook for the full fiscal year has been upgraded: the new range of between $2.83 and $2.88 replaces the old range of between $2.72 and $2.77.

Analyst Upgrades

• Boeing (BA) to overweight from neutral at JPMorgan.
• Alcoa (AA) to buy from hold at Deutsche Bank.
• BP (BP) to outperform from market perform at Raymond James.
• Office Depot (ODP) and Staples (SPLS) to buy from neutral at Janney Capital.
• ON Semiconductor (ONNN) to buy from hold at Citigroup.
• Kennametal (KMT) and Polyone (POL) to buy from hold at KeyBanc.
• Airgas (ARG) to outperform from market perform at William Blair.
• EchoStar (SATS) to neutral from underperform at Macquarie.

Tiffany & Company (TIF) was up over 5% to $61.30 late in the afternoon session. Excellent volume backed the move. Shareholders are certainly happy with today's action, especially since a new 52-week high was made during the intraday activities (as of now, that high was set at $61.58).

This stock has been doing very well since it bottomed out in July, as the chart indicates. With such a sharp move to the upside, is it time for traders to exit their profitable positions?

Most of the S&P 500 companies have already reported earnings results for the most recent quarter. But scheduled to release their results this week are Medtronic (MDT) and Novell (NOVL), which analysts surveyed by Thomson Reuters expect to post earnings per share (EPS) about same as last year, as well as JDS Uniphase (JDSU), Patterson Companies (PDCO) and Tiffany & Co. (TIF), for which analysts foresee year-over-year earnings growth. Of these, the expectations are highest for Tiffany.

During the three months that ended in July, Tiffany launched an iPhone app and increased its quarterly dividend. Analysts expect the New York-based specialty retailer to report that earnings per share came to 53 cents, a 26.4% increase from a year earlier. Second-quarter revenue is expected to have grown 12.8% to $690.8 million. So far, analysts predict full-year earnings of $2.61 per share (+22.9%) on $3.0 billion (+11.8%) in revenue. Earnings results topped consensus estimates in four of the past five quarters, by 11 cents per share in the first quarter.

"At some point, the bearish outlook on consumer spending will become a crowded trade, as too much focus on risk threatens to blind one to opportunities that the ongoing pessimism and market turmoil have created," says John Buckingham.

The value investor and editor of The Prudent Speculator explains, "While we are not clamoring to add new names with general retail exposure, the receding tide has brought low all boats, including Tiffany & Co. (TIF), a company with a ubiquitous worldwide brand.