While most investors are fretting the markets recent contraction, you can be quite confident that "my pal Warren" has a smile on his face, as does Peter Lynch, Ken Heebner, Bill Miller, Bruce Berkowitz, and any number of fellow value investors that know now may be a time of opportunity. That is because they have the experience and understanding to pounce when they have a chance to buy things cheap.

This is the fourth installment of my series to discover just that: cheap stocks. If you would like to get on board from the beginning then review the initial post which screened for stocks with lower than market average P/E ratios, see Serious Money: Market Looks Cheap to Me -- 35 Stocks. In the second installment, I looked at yield and PEG ratios: Serious Money: Still Cheap Market -- 35 Stocks + Yields & Growth. Then I moved on to the the P/S and P/CF metrics in Serious Money: Cheapest Stocks Yet -- From 35 to 26, cutting nine stocks.

Is the market overpriced? Maybe it is cheap, or perhaps it is fairly valued. This is the third in a series examining the issue. Still, it has been my contention that it does not make any difference because no matter how the market is valued as a whole, there are plenty of cheap stocks out there to accommodate a large amount of capital allocation even this deep into a bull run.

If you would like to follow along from the beginning, the initial post screened stocks for lower than market average P/E ratios: Serious Money: Market Looks Cheap to Me -- 35 Stocks. In the second installment, I looked at yield and PEG ratios: Serious Money: Still Cheap Market -- 35 Stocks + Yields & Growth.

Let's try and reduce the gambling by examining the facts and ignoring what the bulls and bears are chatting up at the moment. We started the process by screening for lower than market average P/E ratios, see: Serious Money: Market Looks Cheap to Me -- 35 Stocks.

Two more important criteria influence today's review: the yield, a favorite of "my pal Warren"; and the price-to-earnings-to-growth (PEG) a focus of Peter Lynch, the retired fund manager extraordinaire of Fidelity's Magellan Fund.

We frequently receive comments that the market is overpriced. Recently one of our active readers commented that the market P/E was 30, which it's not. The actual rate (S&P forecast) has been even higher at times due to the volatile market.

The average should trend closer to the long term P/E of 15.7 in the next few years. However, I have reviewed companies often covered on our site and come up with a list of 35 stocks that have price-to-earning ratios below the long-term average already. I think there are dozens of bargains regardless of the status of the overall market.

The Travelers (TRV) represents one of the few moderate-risk/decent growth opportunities in this market, and that's a major reason I'm reiterating my buy rating for the company's shares), first recommended on April 24, 2009 at a price of $30.50. If you bought TRV in April 2009, you're up about 60%.

I expect The Travelers to register earned premium growth of 1% to 3.5% in fiscal 2010. Meanwhile, investment income should increase 8% to 11% fiscal FY2010.

Mother Nature and mankind took it easy on the insurance industry in 2009. The total cost of both natural and man-made catastrophes fell profoundly in 2009, from $267 billion to $52 billion.

Insured losses fell, as well, according to Swiss Re (SWCEY). Insured natural catastrophe losses dropped to $21 billion, with the man-made variety hitting a mere $3 billion. Combined, insured losses pushed up to $50 billion in 2008, thanks in large part to the effects of Hurricanes Gustav and Ike.

In this market and economy it pays (literally) to have a few moderate-risk stocks in your portfolio that also have an chance for a decent upside.

The Travelers Companies (TRV), is one, and that's why I'm reiterating my by buy rating for the company, first recommended on April 24, 2009, at a price of $39.50. If you bought TRV in April, you're up about 34%.

TheStreet.com's Jim Cramer says that as long as we're trapped in a commoditized stock market, use the futures to go bargain-hunting.

What if individual stocks want to go up, but the market wants to go down? Don't laugh. In 1982, when The Kansas City Board of Trade started trading Value Line futures (before there were S&P futures), we used to kick around in securities classes what would happen if eventually stocks became so commoditized that individual companies couldn't be removed from the gravitational pull.

For example, we know today looks like a terrible day, with Europe down horribly and our futures real soggy. But then we look and see that J. Crew (NYSE: JCG) (Cramer's Take), one of the best retailers, is not just saying that the fall season is good; it is saying it is blowout beyond imagination. The big Dow stock 3M (NYSE: MMM) (Cramer's Take) is not just saying that things are getting better; it is showing that business is very strong. The monster insurer and fellow Dow stock Travelers (NYSE: TRV) (Cramer's Take) is boosting the dividend and showing you how a responsible financial can behave.

Last week, Goldman Sachs Group Inc. (NYSE: GS) and JPMorgan Chase & Co. (NYSE: JPM) reported stellar quarterly results. Lots more third quarter reports from the big banks are due this week.

However, analysts surveyed by Thomson Reuters anticipate year-over-year earnings declines from Bank of New York Mellon (NYSE: BK), BB&T Corp. (NYSE: BBT), M&T Bank Corp. (NYSE: MTB), Northern Trust Corp. (NASDAQ: NTRS), PNC Financial Services Group Inc. (NYSE: PNC), State Street Corp. (NYSE: STT), US Bancorp (NYSE: USB), and Wells Fargo & Co. (NYSE: WFC).

I'm reiterating my Buy rating for The Travelers Companies (NYSE: TRV), first recommended on April 24, 2009 at a price of $39.50. If you purchased TRV at that time, you're up a decent 20%.

Simply, look for The Travelers to continue to improve underwriting results and to capitalize on the flight-to-quality in property-casualty insurance market. Further, TRV's P/E of 9 gives those who didn't purchase shares in April an opportunity to do so now at an attractive price.

TheStreet.com's Jim Cramer says that it's the most conservative player in an industry filled with gunslingers.

The keepers of the Dow Jones Industrial Average must have felt insurance-less after the defrocking of AIG (NYSE: AIG) (Cramer's Take), so it's fitting that they added Travelers (NYSE: TRV) (Cramer's Take) to the list, even as I would have preferred Ford (NYSE: F) (Cramer's Take) or Apple (NASDAQ: AAPL) (Cramer's Take).

They needed a financial that wasn't a bank and there aren't many out there that still trade at anything but desperate levels or weren't saved by the government.

Today was one of those magical days where no bad news could get in the way and all good news was viewed as the leader. Despite there now having already been 1 million foreclosures in 2009, the direction of personal income and spending was in the right direction while a revival was seen in manufacturing and construction. The DJIA was also challenging its 200-Day Moving Average, but that is after the S&P 500 Index crossed its 200-Day Moving Average. Here were today's unofficial closing bell levels:

Dow 8,721.36 +221.03 (2.60%)
S&P 500 942.87 +23.73 (2.58%)
Nasdaq 1,828.68 +54.35 (3.06%)

Top Analyst Upgrades
Top Analyst Downgrades

Cisco (NASDAQ: CSCO) is recently up 67 cents to $19.88 in pre-open trading. CSCO will replace General Motors (GM) in the Dow Jones Industrial Averages -- DJIA. CSCO June option implied volatility of 36 is below its 26-week average of 47, according to Track Data, suggesting decreasing price movement.

Travelers (NYSE: TRV) is recently trading at $41.87 in pre-open trading, above its close of $40.66. TRV will replace Citigroup (NYSE: C) in the DJIA. TRV June and July option implied volatility of 37 is below its 26-week average of 54, according to Track Data, indicating decreasing price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com