The stock market tried to make a comeback several times today, but the indexes closed down sharply on the day. We did not even have Washington D.C. open to bash the financial markets, but we had continued concern that banks were ceasing to trade with some emerging market banks that are in the nations of the PIIGS (Portugal, Italy, Ireland, Greece and Spain).

Here were today's closing bell levels:

Dow 9,908.39 -103.84 (-1.04%)
S&P 500 1,056.75 -9.44 (-0.89%)
Nasdaq 2,126.05 -15.07 (-0.70%)

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Top Analyst Upgrades/Downgrades

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Aol Inc. (AOL) reported a better-than-expected Q4 profit and said its revenue also topped estimates.
• Burger King Holdings Inc. (BKC) higher Q2 earnings topped analysts' estimates but same-store sales fell.
• Clorox Co. (CLX) higher Q2 earnings beat expectations and it lifted its full-year earnings guidance.
• Comcast Corp. (CMCSA) Q4 earnings more than doubled and beat Wall Street expectations, but shares fell.
• Gap Inc. (GPS) shares jumped after it forecast earnings above analysts' expectations, boosted by January sales.

The strong fourth-quarter results that United Parcel Service (UPS) reported earlier this week may have led to an analyst's upgrade, but its done little for the stock. Shares inched upward both Tuesday and Wednesday on relatively low volume, but UPS is still trading in the same $57.00 to $59.00 range in which it's spent most of the past three months.

Tuesday, the Atlanta-based shipper said net income rose to $757 million, or $0.75 per share, from $254 million, or $0.25, a year ago. That beat the consensus estimate by a penny per share. Revenue fell 2.5% to $12.4 billion but beat the Street's forecast of $12.3 billion.

Analyst Upgrades

• Deutsche Bank upgraded United Parcel Service (UPS) to buy from hold on expectations the company will benefit from improving international package volumes and restructuring initiatives. The firm raised its target on shares to $70 from $67.
• JPMorgan upgraded SVB Financial (SIVB) to overweight from neutral on valuation following the recent pullback in shares. The firm has a $54 price target on the stock.
• Baird upgraded ArvinMeritor (ARM) to outperform from neutral and raised its target to $15 from $12 following the Q2 report. The firm said ArvinMeritor has transformed its business model and is well-positioned for growth.
• UBS (UBS) was upgraded to overweight from neutral at JPMorgan.
• Occidental Petroleum (OXY) was upgraded to conviction buy from buy at Goldman.
• Vail Resorts (MTN) was upgraded to outperform from market perform at Wells Fargo.

After meandering for much of 2009, United Parcel Services' (UPS) stock finally broke through resistance, confirming the earlier bullish analysis, and it goes without saying that I'm reiterating my buy rating for the company's shares, first recommended on April 7, 2009, at a price of $51.28.

The worst is over for the delivery business and better quarters are ahead: increased pricing power, in some delivery segments, and higher volumes will ensue in the quarters ahead, as the U.S./global economic recoveries strengthen. Overall, revenue should increase 7-9% in FY2010 after a difficult FY2009.

CDC Software Corporation (CDCS), which is an enterprise software provider, hit the public markets last year. Other than raising some capital, another goal of the offering was to pull off some M&A deals.

And, this week CDC made a move: a $105.1 million offer for Chordiant Software (CHRD). So far in today's trading, the shares of the company are up 12% to $3.75.

Analyst Upgrades

• Baird upgraded United Parcel Service (UPS) to outperform from neutral based on operating leverage, improving industry pricing and exposure to a cyclical recovery. The firm raised its target to $70 from $61.
• JMP Securities upgraded Qualcomm (QCOM) following positive wireless industry checks. The firm, which has a $60 target on the stock, believes Qualcomm is the best positioned wireless company to enable 3G deployments and the early ramp of 4G technology.
• Credit Suisse has taken a more positive stance on the potash sector given the settlement of the Chinese contracts and improving near-term fundamentals. The firm upgraded Potash (POT) to outperform from neutral and raised its price target to $135 from $119. Credit Suisse also raised Intrepid Potash (IPI) to neutral from underperform and raised its price target to $30 from $28.
• Avery Dennison (AVY) was raised to outperform from neutral at Baird.
• Biogen Idec (BIIB) was upgraded at BofA/Merrill to neutral from underperform.
• RadioShack (RSH) was upgraded to conviction buy from neutral at Goldman.

Fourteen stocks have been reviewed so far with eight of them potential contenders for 2010. These include some picks from 2009, some old dependables and a few more on the speculative side.

During the year I have written on occasion about selling put options (naked puts) because the premiums offered were very generous and from my perspective assumed market collapse. This was reflected in my July post Serious Money: The world's dumbest market

Today I am considering four naked puts and two more stocks. The options are all based on stocks now in review.

U.S. stock futures were higher Wednesday morning, indicating stocks will open on an upbeat note after investors expectation that interest rates will remain low for some time increased following speeches from Federal Reserve officials. As the dollar further fell, investors turned to asset buying, pushing stocks higher.

Stocks looked for direction Tuesday, finishing the day mixed and not much changed, as Wall Street took a break from a 6-day rally. Today, U.S. bond markets are closed for Veteran's Day.

Not all stocks rise on cue. Despite a decent Q3 EPS performance of 55 cents, United Parcel Service, Inc.'s (NYSE: UPS) shares have lagged, but I'm nevertheless Reiterating my Buy rating for the company, first recommended on April 7, 2009 at a price of $51.28. Here's why:

Increased pricing power, in some delivery segments, and higher volumes will ensue in the quarters ahead, as the U.S./global economic recoveries strengthen. Overall, revenue should increase 7-9% in FY2010 after a difficult FY2009. The First Call FY2009/FY2010 EPS estimates for UPS are $2.17 to $2.70.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• AirTran Holdings Inc. (NYSE: AAI) reported its third consecutive quarterly profit and will increase capacity.
• Amazon.com Inc. (NASDAQ: AMZN) shares soared after it reported very strong Q3 numbers.
• Apple Inc. (NASDAQ: AAPL) reported stellar Q4 results, driven by the popularity of Macs and iPhones.
• BlackRock Inc. (NYSE: BLK) Q3 earnings soared, due in part to a tax benefit, and assets managed grew.
• Broadcom Corp. (NASDAQ: BRCM) revenue surged sequentially but note the would be flat going forward.
• Caterpillar Inc. (NYSE: CAT) beat Q3 earnings expectations and shares rose though revenue slumped.

Speedy delivery service United Parcel Service (NYSE: UPS) delivered a mixed bag of third-quarter results on Thursday.

The company reported earnings of 55 cents per share, topping the consensus estimate by two cents per share. While these results were better than the consensus estimate, they are a far cry from the 96 cents per share earned in the same quarter a year ago.

Quarterly sales came in at $11.15 billion, short of the consensus estimate of $11.17 billion and last year's $13.1 billion.

As Trey Thoelcke observed in his earnings preview, FedEx (NYSE: FDX), a package shipper that competes with UPS (NYSE: UPS), is considered by many to be a bellwether of the economy. The company reported Q1 earnings on Thursday; what do the results say about the country's financial situation?

Well, to me, they say things are still rough. Revenues decreased 20%, operating margin declined, and earnings per share plummeted 53% to 58 cents. Yeah, I'd say we're still having problems.

The United States Postal Service has been heavily promoting it's flat rate deliveries based on the the size of the box instead of the weight in an attempt to retrieve some of the business that it has lost to Federal Express Corp (NYSE: FDX) and United Parcel Service.(NYSE: UPS) over the years.

The increasing use of the internet has reduced snail-mail traffic, hurting USPS revenue, while the internet has increased the traffic of package delivery services as sites like Amazon.com (NASDAQ: AMZN) and eBay (NASDAQ: EBAY) continue to expand their businesses and new enterprises and existing traditional companies expand their web presence.

Money market accounts and certificates of deposit are safe, but they provide very little return on your investment. This fact, and the invigorated stock market, provoked one of my bankers, Dobrinka, at the local Santa Monica Wells Fargo branch, to ask for advice on how I would invest $25,000 if I was just starting out.

This is a common question although the starting point in terms of cash varies. It certainly makes a difference how old the person is, their general knowledge about investing and finance, and the particulars of their financial statement.

Here is what I suggested sticking to regular themes I have written about before and broadly speaking would be a conservative approach emphasizing safety, diversity, liquidity, dividends and the potential for growth far exceeding cash in the mattress or in a money market account. I also think that it is important for beginners to educate themselves so my suggestions include an educational aspect.