Fourteen stocks have been reviewed so far with eight of them potential contenders for 2010. These include some picks from 2009, some old dependables and a few more on the speculative side.

During the year I have written on occasion about selling put options (naked puts) because the premiums offered were very generous and from my perspective assumed market collapse. This was reflected in my July post Serious Money: The world's dumbest market

Today I am considering four naked puts and two more stocks. The options are all based on stocks now in review.

U.S. stock futures were higher Wednesday morning, indicating stocks will open on an upbeat note after investors expectation that interest rates will remain low for some time increased following speeches from Federal Reserve officials. As the dollar further fell, investors turned to asset buying, pushing stocks higher.

Stocks looked for direction Tuesday, finishing the day mixed and not much changed, as Wall Street took a break from a 6-day rally. Today, U.S. bond markets are closed for Veteran's Day.

Not all stocks rise on cue. Despite a decent Q3 EPS performance of 55 cents, United Parcel Service, Inc.'s (NYSE: UPS) shares have lagged, but I'm nevertheless Reiterating my Buy rating for the company, first recommended on April 7, 2009 at a price of $51.28. Here's why:

Increased pricing power, in some delivery segments, and higher volumes will ensue in the quarters ahead, as the U.S./global economic recoveries strengthen. Overall, revenue should increase 7-9% in FY2010 after a difficult FY2009. The First Call FY2009/FY2010 EPS estimates for UPS are $2.17 to $2.70.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• AirTran Holdings Inc. (NYSE: AAI) reported its third consecutive quarterly profit and will increase capacity.
• Amazon.com Inc. (NASDAQ: AMZN) shares soared after it reported very strong Q3 numbers.
• Apple Inc. (NASDAQ: AAPL) reported stellar Q4 results, driven by the popularity of Macs and iPhones.
• BlackRock Inc. (NYSE: BLK) Q3 earnings soared, due in part to a tax benefit, and assets managed grew.
• Broadcom Corp. (NASDAQ: BRCM) revenue surged sequentially but note the would be flat going forward.
• Caterpillar Inc. (NYSE: CAT) beat Q3 earnings expectations and shares rose though revenue slumped.

Speedy delivery service United Parcel Service (NYSE: UPS) delivered a mixed bag of third-quarter results on Thursday.

The company reported earnings of 55 cents per share, topping the consensus estimate by two cents per share. While these results were better than the consensus estimate, they are a far cry from the 96 cents per share earned in the same quarter a year ago.

Quarterly sales came in at $11.15 billion, short of the consensus estimate of $11.17 billion and last year's $13.1 billion.

As Trey Thoelcke observed in his earnings preview, FedEx (NYSE: FDX), a package shipper that competes with UPS (NYSE: UPS), is considered by many to be a bellwether of the economy. The company reported Q1 earnings on Thursday; what do the results say about the country's financial situation?

Well, to me, they say things are still rough. Revenues decreased 20%, operating margin declined, and earnings per share plummeted 53% to 58 cents. Yeah, I'd say we're still having problems.

The United States Postal Service has been heavily promoting it's flat rate deliveries based on the the size of the box instead of the weight in an attempt to retrieve some of the business that it has lost to Federal Express Corp (NYSE: FDX) and United Parcel Service.(NYSE: UPS) over the years.

The increasing use of the internet has reduced snail-mail traffic, hurting USPS revenue, while the internet has increased the traffic of package delivery services as sites like Amazon.com (NASDAQ: AMZN) and eBay (NASDAQ: EBAY) continue to expand their businesses and new enterprises and existing traditional companies expand their web presence.

Money market accounts and certificates of deposit are safe, but they provide very little return on your investment. This fact, and the invigorated stock market, provoked one of my bankers, Dobrinka, at the local Santa Monica Wells Fargo branch, to ask for advice on how I would invest $25,000 if I was just starting out.

This is a common question although the starting point in terms of cash varies. It certainly makes a difference how old the person is, their general knowledge about investing and finance, and the particulars of their financial statement.

Here is what I suggested sticking to regular themes I have written about before and broadly speaking would be a conservative approach emphasizing safety, diversity, liquidity, dividends and the potential for growth far exceeding cash in the mattress or in a money market account. I also think that it is important for beginners to educate themselves so my suggestions include an educational aspect.

Let's face it, all those things you heard about efficient markets over the years were hogwash. In the short term, markets are not efficient and as we have learned on too many occasions, not even rational. If everything was always priced just right you would not have winners and losers and everyone would live happily ever after. For some things the short term might be as long as five to ten years.

Three years ago I lost out on the purchase of a property close to my office when someone decided it was worth 40% more than I did. At the time I told the broker the buyer was nuts and would lose money, if not more. I remember the broker telling me that the property was worth what someone is willing to pay. That is not true, but far be it from me too convince a broker that just made a terrific deal for his client that people often pay more than something is worth. To make a long story short, the property is now in default and I am trying to buy the note from the bank that made a bad loan accepting a silly valuation.

United Parcel Service (NYSE: UPS) has not performed as expected over the past four months - the stock has meandered - but I'm nevertheless Reiterating my Buy rating for the company, first recommended on April 7, 2009 at a price of $51.28. Here's why:

Although institutional investor purchases of UPS appear to have been delayed, on concern the U.S. economic recovery won't arrive on time in Q3, share repurchase should support the stock.

TheStreet.com's Jim Cramer says if you wait for market conditions to reach perfection, you'll be waiting a long time.

You know what? I am going to wait until I am sure housing has turned before I buy the homebuilders like Lennar (NYSE: LEN) (Cramer's Take) and Pulte (NYSE: PHM) (Cramer's Take). I am going to wait until the foreclosures peak before I buy Bank of America (NYSE: BAC) (Cramer's Take) and Wells Fargo (NYSE: WFC) (Cramer's Take).

I am going to wait until unemployment goes down before I buy 3M (NYSE: MMM) (Cramer's Take) and Disney (NYSE: DIS) (Cramer's Take) and IBM (NYSE: IBM) (Cramer's Take) and Caterpillar (NYSE: CAT) (Cramer's Take).

For those of you who are able to trade options, I have been writing more and more about naked puts, "selling to open" stock options that I have been doing all year with great returns due to an overabundance of fear.

Yesterday I reviewed one example in Chasing Value: GE -- maybe not eating out of trash cans after all, and today I review some of my favorite ways to make money and improve my portfolio.

Let me start with United Parcel Service Inc. (NYSE: UPS), a company with a great balance sheet, strong management, and trading 29% off its 52-week high, about where I sold it last year. I bought it earlier this year at the bargain basement price of $44, and now wished I had bought more.

FedEx (NYSE: FDX), the delivery company that competes with United Parcel Service (NYSE: UPS), issued its Q4 earnings report on Wednesday. At first glance, it's scary. On a GAAP basis, FedEx said it lost $2.82 per diluted share during the quarter. You say to yourself, "Man, has the recession gotten worse!" Then you take a breath and see that the loss is sourced back to goodwill charges related to the Kinko's and Watkins Motor Lines transactions. Therefore, adjusting for those elements, FedEx earned $0.64 per diluted share.

You feel a little better as a shareholder when you realize the loss has some accounting context surrounding it. The bad feelings return, however, just like a package that you forgot to put postage on, when you check the results achieved in the year-ago period. You find out that FedEx earned $1.45 per diluted share at that time. Is there any saving grace now?

Most astute market watchers have known for a long time that the package delivery companies Federal Express (NYSE: FDX) and United Parcel (NYSE: UPS) are good barometers for the overall economy. When business slows down or speeds up they feel it immediately as the package count shrinks and rises.

Both stocks have lost ground the past two days with the overall market and possibly because of the slowly rising oil prices now back up to $60 a barrel.

Today's news was entirely about financial stocks. There is no denying it. We ran a full summary bank by bank showing the needs or lack thereof that Uncle Sam was going to require. But because those have all been read about over and over, today's closing bell piece revolves around some of the other winners that are outside of financial stocks. You would have never thought that 8.9% unemployment could look so good. Here are the unofficial closing bell levels:

Dow 8,574.81 +164.96 (1.96%)
S&P 500 929.21 +21.82 (2.40%)
Nasdaq 1,739.00 +22.76 (1.33%)

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