Online marketing specialist ValueClick (VCLK) is scheduled to unveil its fourth-quarter earnings after Tuesday's closing bell. Ahead of the announcement, analysts surveyed by Thomson Reuters are anticipating a profit of 23 cents per share, on average, which would represent an improvement over ValueClick's year-ago earnings of 18 cents per share.

ValueClick has a strong history in the earnings spotlight, having surpassed analysts' bottom-line expectations in each of the past four quarters. However, a quick scan of the stock's sentiment backdrop reveals a nearly palpable pessimism among both traders and analysts.

Analyst Upgrades

• FBR Capital upgraded Franklin Resources (BEN) to outperform from market perform and raised its target price for shares to $127 from $105 to reflect its belief the company is well positioned in the current environment.
• UBS upgraded Nuance (NUAN) to buy from neutral and has an $18 price target on the stock. The firm upgraded shares based on valuation and believes the company could be an acquisition target.
• Morgan Stanley upgraded DryShips (DRYS) to equal weight from underweight and has a $5.50 target on the stock. The firm cites the firmer ultra-deepwater drilling market for the upgrade.
• Becton Dickinson (BDX) was upgraded to neutral from sell at Goldman.
• Edwards Lifesciences (EW) was upgraded to market perform at Rodman & Renshaw.
• Arkansas Best (ABFS) was upgraded to neutral from underperform at BofA/Merrill.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Abercrombie & Fitch Co. (ANF) lower Q4 earnings topped estimates and same-store sales also declined.
• Campbell Soup Co. (CPB) reaffirmed its earnings outlook but lowered its revenue forecast for the full year.
• Daimler AG (DAI) provided guidance for the year that included slashing its dividend, sending shares lower.
• Dell Inc. (DELL) lower Q4 earnings beat estimates by a penny but it didn't offer guidance, sending shares lower.
• Goodyear Tire & Rubber Co. (GT) easily topped Q4 earnings estimates and revenue increased as well.

The bulls have scored another coup and laid the bears out on the streets just like it was Pamplona. Yep, there's no "Running of the Bears" after all. Oil rolled over for a third day and a more than $4.00 drop took oil futures back under $130.00. Financial stocks again lead the way on earnings and on a government mandated short squeeze. This may just be the start, or it could just be sharp short covering in stocks. One thing is for sure, there's plenty of good news and bad news to argue about.

Below are the unofficial closing bell levels for major index levels:

DJIA 11,429.48 +190.20 +1.69%
S&P 500 1,258.50 +13.14 +1.06%
NASDAQ 2,312.00 +27.15 +1.19%
10YR T-NOTE 4.038% (+0.104%)
52-WEEK LOWS
Top Analyst Upgrades
Top Analyst Downgrades

eBay Inc. (NASDAQ: EBAY) was one of the losers today after the company posted $0.43 EPS (non-GAAP) and $2.2 Billion in revenues, but mixed guidance ahead took shares of the online auction giant down by over 14% by the end of today in the final minutes to a 52-week low of $24.12.

Valueclick (NASDAQ: VCLK), an online marketing service company, announced preliminary Q2 revenue between $163 and $164 million compared to the company's prior guidance range of $166 to $170 million. VCLK is recently trading down $3.02 to $10.75 in pre-open trading.

VCLK overall option implied volatility of 65 was above its 26-week average of 58 according to Track Data, suggesting larger price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

ValueClick Inc. (NASDAQ: VCLK) shares are trading higher this morning after analysts from Robert W. Baird and Oppenheimer upgraded the stock to "Outperform" from "Neutral" and "Outperform" from "Perform," respectively. VCLK disclosed yesterday that it will pay the Federal Trade Commission $2.9 million to settle a dispute over its lead-generation practices. Both firms raised their ratings afterwards, believing that with the investigation behind it, VCLK can focus on growing the lead-generation business to get back on track. If you think that the company won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on VCLK.

After hitting a one-year high of $36.70 in May, the stock hit a one-year low of $17.07 in January. VCLK opened this morning at $23.41. So far today the stock has hit a low of $22.35 and a high of $23.44. As of 10:45, VCLK is trading at $22.99, up $1.31 (6.0%). The chart for VCLK looks bullish but deteriorating slightly, while S&P gives the stock a neutral 3 STARS (out of 5) hold rating.

For a bullish hedged play on this stock, I would consider a March bull-put credit spread below the $20 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 13.6% return in just five weeks as long as VCLK is above $20 at March expiration. ValuClick would have to fall by more than 13% before we would start to lose money. Learn more about this type of trade here.

VCLK hasn't been below $20 by more than a few cents in the past year and has shown support around $20.75 recently. This trade could be risky if the US economy continues to worsen, but even if that happens, this position could be protected by the support the stock might find right at $20, where it has bounced a few times in the past quarter.

Brent Archer is an options analyst and writer at Investors Observer.

DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in VCLK.

MOST NOTEWORTHY: Valueclick, The Medicines Co and British Sky Broadcasting were today's noteworthy upgrades:

• Oppenheimer upgraded shares of Valueclick (NASDAQ:VCLK) to Outperform from Perform following the company's Q4 upside, as they believe the FTC investigation completed with no material penalties and that lead generation is stabilizing.
  
• Citigroup upgraded shares of The Medicines Co (NASDAQ:MDCO) to Buy from Hold following the solid Q4 results to reflect a better risk/reward profile and stabilizing PCI volume.
  
• Goldman raised its rating on British Sky Broadcasting (NYSE:BSY) to Buy from Sell and added shares to their Conviction Sell List as they see above-average upside at tough valuations.

OTHER UPGRADES:

• Goldman upgraded the U.S. Trucking Sector to Attractive from Cautious, also upgraded YRC Worldwide (NASDAQ:YRCW) and Arkansas Best (NASDAQ:ABFS) to Neutral from Sell.
  
• ING upgraded Novartis (NYSE:NVS) to Buy from Hold.

The U.S economy may be in for a period of sluggishness (we hope it's just cyclical sluggishness), but the internet continues its growth ramp, and with this in mind, ValueClick is worth an evaluation

ValueClick (NASDAQ: VCLK) is one of the world's largest and most diversified online marketing services companies.
Analysts see 2008 revenue increasing 15-20% following a likely 15-17% rise in 2007, as the internet continues to grab an increasing share of marketing budgets. Analysts also expect VCLK to add to its corporate customer base.

Meanwhile, the company's revenue mix remains favorable, and operating margins appear to have bottomed in 2007. Further, there's ample room for VCLK to broaden its international footprint. The Reuters F2007/F2008 EPS consensus estimates for VCLK are $0.71/$0.83.

I was doing some research work and surfing on the great tech blog, TechCrunch, when an article caught my eye. (Actually, I use techmeme to search for important tech stories and came across the aforementioned article -- but, that's not important right now.)

The article was about a $20 million infusion by the Carlyle Group and H.I.G. Ventures in a Southern California-based company named REVShare. Your friend and mine, Google (NASDAQ: GOOG), has made a push into Cost-Per-Action (CPA) advertising. CPA advertising is the holy grail for advertisers, because the advertiser only pays when an action he defines (like purchasing a product) occurs. This has long been a mainstay of internet advertising, as it's relatively easy to gauge such metrics. Commission Junction, part of ValueClick, (NASDAQ: VCLK) has been making a living at this for a long time (in relative web years). Television, on the other hand, has always been a slippery bugger.

MOST NOTEWORTHY: Antofagasta plc, Merrill Lynch, Valueclick, Telmex and Network Appliance were today's noteworthy upgrades:

• UBS upgraded shares of Antofagasta (OTC: ANFGY) to Neutral from Sell as they see a strong possibility of delays to copper supply due to an earthquake on Nov. 14 in northern Chile.
  
• Credit Suisse is positive on the appointment of John Thain as Merrill Lynch (NYSE: MER)'s CEO and his ability to get the company back on track strategically. The firm upgraded shares of Merrill to Outperform from Neutral.
  
• Valueclick (NASDAQ: VCLK) was upgraded to Buy from Hold at Citigroup on valuation, as they believe the recent sell-off provides a great entry point.
  
• Citigroup also raised its rating on Telmex (NYSE: TMX) to Buy from Hold after the company announced the spin-off of its international businesses.
  
• Bear Stearns upgraded Network Appliance (NASDAQ: NTAP) to Peer Perform from Underperform following its Q2 report and increased outlook.

OTHER UPGRADES:

• RBC Capital upgraded Sciele Pharma (NASDAQ: SCRX) to Sector Perform from Underperform.
  
• Lehman upgraded Amgen (NASDAQ: AMGN) to Overweight from Equal Weight.
  
• W.W. Grainger (NYSE: GWW) was upgraded to Outperform from Market Perform at Morgan Keegan.
  
• Merrill Lynch upgraded Weyerhaeuser (NYSE: WY) to Buy from Neutral.

ANFGY;MER;VCLK;TMX;NTAP;SCRX;AMGN;GWW;WY

MOST NOTEWORTHY: Texas Instruments, Check Point, Mobile Mini, Vineyard National Bancorp and TorreyPines were today's noteworthy downgrades:

• Jefferies downgraded shares of Texas Instruments (NYSE: TXN) to Hold from Buy, as they believe the company's fundamentals are weakening given the worse than anticipated share losses in the wireless segment. Shares were also lowered to Neutral from Overweight at JP Morgan, to Equal Weight from Overweight at Lehman, to Neutral from Outperform at Credit Suisse, and to Neutral from Buy at UBS to reflect the slowdown in the company's wireless growth.
  
• Check Point Software (NASDAQ: CHKP) was downgraded to Hold from Buy at Jefferies on valuation and highlights the difficult spending environment in 1H08 as well as the company's tough comps.
  
• Deutsche Bank downgraded shares of Mobile Mini (NASDAQ: MINI) to Hold from Buy following the company's negative preannouncement.
  
• Oppenheimer lowered Vineyard National Bancorp (NASDAQ: VNBC) to Neutral from Buy to reflect slower pace of balance sheet growth and lower gain-on-sale income estimates.
  
• JMP Securities downgraded TorreyPines (NASDAQ: TPTX) to Market Outperform from Strong Buy and said Tezampanel's lack of dose response and statistically significant pain free response will keep the stock in the "show me" category.

OTHER DOWNGRADES:

• JP Morgan downgraded ConocoPhillips (NYSE: COP) to Underweight from Neutral and Marathon Oil Corporation (NYSE: MRO) to Neutral from Overweight.
  
• UBS downgraded Zions Bancorporation (NASDAQ: ZION) to Neutral from Buy.
  
• Citigroup downgraded Kellogg Company (NYSE: K) to Hold from Buy.
  
• ThinkEquity downgraded ValueClick (NASDAQ: VCLK) to Source of Funds from Buy.

MOST NOTEWORTHY: The software sector, Ericsson, Paccar, Eni SpA and Valueclick were today's noteworthy downgrades:

• Bear Stearns downgraded the software sector to Underweight from Market Weight, citing valuations and increased risk to 2008 IT budgets.
  
• Ericsson (NASDAQ: ERIC) was downgraded to Equal Weight from Overweight at Lehman and to Neutral from Overweight at JP Morgan following the company's Q3 profit warning.
  
• Paccar (NASDAQ: PCAR) was downgraded to Underperform from Market Perform at Wachovia. The firm believes Street estimates are too high due to weaker-than-expected North American unit production.
  
• ABN Amro downgraded shares of Eni SpA (NYSE: E) to Sell from Hold as they expect the company to invest significantly more in its upstream activities than guidance suggests due to cost pressures.
  
• Oppenheimer downgraded ValueClick (NASDAQ: VCLK) to Neutral from Buy following the Q3 pre-announcement and guidance.

OTHER DOWNGRADES:

• Merrill downgraded Equity Lifestyle Properties (NYSE: ELS) to Neutral from Buy.
  
• Autodesk (NASDAQ: ADSK) was downgraded to Neutral from Buy at UBS.
  
• JP Morgan downgraded ACA Capital Holdings (NYSE: ACA) To Neutral from Overweight.
  
• Citigroup downgraded Vimpel Communications (NYSE: VIP) to Sell from Hold.
  
• Yahoo! (NASDAQ: YHOO) was downgraded to Hold from Buy at Gabelli.

Manic Monday meet Twisted Tuesday.

The Dow Jones industrial average is down 85 points to 13,899, rebounding from earlier lows (1:15 p.m.). The market is moving for lots of reasons including Ben Bernanke's pessimistic view of the housing market and a drumbeat of disappointing results from companies including Wells Fargo & Co. (NYSE: WFC) along with comments from home-builder D.R. Horton Inc. (NYSE: DHI) indicating tighter availability of mortgages. Ericsson AB (NASDAQ: ERIC) plunged after reporting worst-than-expected results as did ValueClick Inc. (NASDAQ: VCLK).

I almost forgot to mention skyrocketing oil prices that seem headed to $100 per barrel and beyond, which helped push up the big oil companies including ExxonMobil Corp. (NYSE: XOM).

Ericsson (NASDAQ: ERIC), a Swedish telecommunications and data communications systems and services, is recently down $11.98 to $28.95 in pre-open trading after announcing third-quarter net income fell 36% compared to a year ago on lower demand for network equipment.

Oppenheimer says: "The announcement is somewhat surprising given the company's upbeat comments at a technology analyst day on September 11."

ERIC over all option implied volatility of 34 is near is 26-week average of 33 according to Track Data, suggesting non-directional price risk.

ValueClick (NASDAQ: VCLK), an online marketing services company, is recently down $4.43 to $23.40 in pre-open trading after lowering third-quarter revenue and gross margin guidance.

VCLK over all option implied volatility of 72 is above its 26-week average of 53 according to Track Data, suggesting larger risks.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

Chase Norlin has spent over a decade in the online space. For example, he was a senior business development executive at ValueClick (NASDAQ: VCLK). He also served as an executive at InfoSpace (NASDAQ: INSP). Oh, and he also helped to create Sony's (NYSE: SNE) first online photo sharing service.

His latest gig: Pixsy. It's a fast-growing company in the online video space.

Well, this week, I had a chance to catch up with Chase.

Q: How are things at Pixsy?

A: Image and Video Search are the fastest growing consumer search verticals on the web. In fact, Image Search is 10% of Google's (NASDAQ: GOOG) traffic and grows 100% every year. We said early on, "if image and video search are so popular, why doesn't every website have it?" And that's the driving growth behind our business. Pixsy is unique in that we can provide image and video search to a website, under their brand, with content tailored to that specific vertical, and enable that site to have their media searched or combined with the Pixsy index. All of this provides great value to publishers: new search traffic, users stay on the site longer, new content tailored to that site, and new ad inventory is created. Additionally, the service provides great value to content providers as they receive free, targeted traffic from users performing image and video search queries. We now have a backlog of 8,000 providers trying to get content into the Pixsy index as a result.