Investing in wicked things

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Coca-Cola is, after all, about the 'Coca'
Coca-Cola is, after all, about the 'Coca'

Wicked investing tip #44: Coca-Cola (KO) is a stock with the name of an illicit drug in its very brand name! And, given the company's habit of fighting to the death to maintain its time-honored drug-focused brand, I'm betting you can safely (or dangerously) invest in a stock that smacks of cocaine for decades.

sarah gilbert

Oct 17th 2007 6:11PM

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Last updated: February 12, 2012: 02:33 PM

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