Marketing to kids
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Starbucks considering line of beverages aimed at kids
Of course, the Vanilla Cream Frappuccino already seems obviously focused at children. When Starbucks came out with its line of coffee- and tea-free iced beverages, many pointed out that this move was made to clearly target the children who come with their parents -- not to mention teenagers stopping in after school and at the mall. My son calls the Vanilla Cream Frappuccino a vanilla milkshake; and that's pretty much, exactly, what it is.
sarah gilbert
Dec 7th 2007 3:47AM
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