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Starbucks: Howard Schulz ch-ch-ch-changes

Howard Schultz in a 'fight to the death' with steamed milk, paper cups

Are really good lattes, a store that smells like coffee (and not egg sandwiches), and a welcoming environment the best weapons? In a "fight to the death" against Dunkin' Donuts and McDonald's, I suppose they are. Howard Schultz has laid down his gauntlet with lower prices and good products: what say ye, competition?

sarah gilbert

Mar 19th 2008 7:43PM

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