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Marketing to kids

Starbucks considering line of beverages aimed at kids

Of course, the Vanilla Cream Frappuccino already seems obviously focused at children. When Starbucks came out with its line of coffee- and tea-free iced beverages, many pointed out that this move was made to clearly target the children who come with their parents -- not to mention teenagers stopping in after school and at the mall. My son calls the Vanilla Cream Frappuccino a vanilla milkshake; and that's pretty much, exactly, what it is.

sarah gilbert

Dec 7th 2007 3:47AM

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