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Starbucks: Howard Schulz ch-ch-ch-changes

Starbucks won't serve smelly breakfast sandwiches any more

Starbucks of long ago had a rule: customers should smell fresh coffee when they walked into a store. But with the advent of knock-off Egg McMuffins, the smell was decidedly more eggy in the morning. But Howard Schultz made that change quickly; no more breakfast sandwiches as of the end of 2008.

sarah gilbert

Feb 24th 2008 1:44AM

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