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The Wal-Mart Way -- how bad could it be?

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Wal-Mart's strategy of low prices is old news
Wal-Mart's strategy of low prices is old news

In September, Wal-Mart announced its new marketing campaign, centered on the idea of saving money. But haven't low prices always been part of the Wal-Mart ethos? A focus on low prices isn't new and isn't going to help matters any.

sarah gilbert

Oct 9th 2007 2:49PM

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Last updated: November 10, 2009: 03:52 PM

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