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The Wal-Mart Way -- how bad could it be?

Wal-Mart leadership does nothing to improve the company's image

In one of its biggest SNAFUs in years, Wal-Mart became embroiled with its former marketing director, Julie Roehm, in a fierce court battle over who, exactly, was inappropriate. Julie was accused of having an affair with a subordinate, but we think that is beside the point; Julie was shaking things up at Wal-Mart, and neither CEO Lee Scott, nor anyone else in the upper management, could handle Julie's edgy ways. Wal-Mart is stuck in its conservative past, and by golly, no Madison Avenue hotshot was going to change that.

Oct 9th 2007 2:49PM