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Xbox 360 price drop rumors all hot air ... for now

Would the Xbox 360's price drop from $299 to $199? It's a rumor that was sweeping the 'net after Microsoft Corp (NASDAQ: MSFT) executive and Xbox product development director David Hufford was quoted in Bloomberg saying that "We are well aware that the sweet spot of the market is really 199 bucks."

It may, indeed, be a sweet, sweet price point. But it's not going to be the price point of Microsoft's bellwether product anytime soon. Hufford came out Friday to clear the air, explaining in an e-mail to Gamerscoreblog that the interview with Bloomberg was two months ago -- and he was not then, nor is he now, signalling an impending price drop.

Despite Hufford's declination, many in the gaming industry believe that a price drop is on the horizon, and while 33% is a bit bigger than most projections, it seems that a $50 reduction on the Xbox 360 may not be out of the question. And if anyone wants to bet, my money's on $249, November 2007.

$299 iPhone: the dream, the advertisement

I know, you're probably sick of hearing me wax rhapsodic about the Apple Inc. (NASDAQ:AAPL) iPhone. It's not going to stop anytime soon (at least, not for 105 days or so). Especially not today.

Because today, I was thrilled to see an email subject line from my buddies at Engadget: something about $300 and iPhone. Those two concepts were adjacent to one another, causing me unreasonable joy, and immediately I click-click-clicked away.

Sure enough, a big glossy photo of a leaked Cingular iPhone ad proclaimed that the 4GB version of the most-wanted mobile phone would be offered for $299 with a two-year wireless service contract, starting at $39.99 per month. I have Cingular and I've already called: I'm eligible for "upgrade" starting in March, so I'm definitely going to plead my case for the iPhone when said advertisement becomes reality.

Many critics of Apple's take-over-the-mobile-world strategy have said that consumers won't pay $499 for a new mobile phone. First, I think those critics are largely wrong (I keenly remember paying $495 for a Palm Pilot six or seven years ago, so there), and secondly: $299 is a lot more palatable. The rumor doesn't seem to have had much affect on Apple's stock (and maybe it's just not widely-spread enough, yet): it was down 38 cents, or about half a percent, to $84.83 for the day.

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DJIA+30.6910,464.40
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S&P 500+4.981,110.63

Last updated: November 27, 2009: 08:13 AM

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