Not all companies in these love-struck industries are good buys. Here are 10 stocks to break up with this Valentine's Day.

• 1-800-Flowers (FLWS): A good gift, but a poorly run company that has posted a loss for three of the past four quarters.
• Hershey (HSY): Missing out on the Cadbury merger was not so sweet for Hershey.
• Cardiac Sciences (CSCX): It's hard to have a heart for a company that fails seven out of my eight fundamental screens.

MOST NOTEWORTHY: 1-800-Flowers.com, Ctrip.com International, 51job and Choice Hotels were today's noteworthy initiations:

• Nollenberger started shares of 1-800-Flowers.com (NASDAQ: FLWS) with a Buy rating and $14 target and believes shares are undervalued at current levels given the company's compelling growth prospects, strong cash flow generation, and solid balance sheet.
  
• Bear believes Ctrip.com (NASDAQ: CTRP) is the best positioned online travel company ahead of structural changes and consolidation in China's fragmented travel agency industry. The firm initiated shares with an Outperform rating and $80 target.
  
• Bear expects 51job (NASDAQ: JOBS) to benefit from China's increasing Internet user base due to the internet's broadening reach among job seekers, resuming coverage with an Outperform rating and $28 target.
  
• Goldman started Choice Hotels (NYSE: CHH) with a Buy rating and $45 target, as they are positive on the stock given unit growth and minimal capital needs, among other reasons.

OTHER INITIATIONS:

• Thomas Weisel initiated On Semiconductor (NASDAQ: ONNN) with an Overweight rating and $15 target.
  
• Broadpoint initiated Ariba (NASDAQ: ARBA) with a Buy rating and $15 target and Ultimate Software (NASDAQ: ULTI) with a Neutral rating.
  
• Merrill started shares of Savient Pharmaceuticals (NASDAQ: SVNT) with a Neutral rating.

MOST NOTEWORTHY: Nokia, 1-800-Flowers.com, Wadell & Reed, Westwood One and Cisco Systems were today's noteworthy upgrades:

• Morgan Stanley upgraded shares of Nokia Corporation (NYSE: NOK) to Overweight from Underweight, as they expect higher-than-expected volumes and increasing market share to drive outperformance in the second half of 2007.
  
• CIBC upgraded shares of 1-800-Flowers.com (NASDAQ: FLWS) to Sector Outperformer from Sector Performer. CIBC upgraded shares when they transferred coverage on the name.
  
• Wadell & Reed Financial (NYSE: WDR) was upgraded to Outperform from Market Perform from Keefe Bruyette based on strong investment returns.
  
• Westwood One Inc (NYSE: WON) was upgraded to Buy from Hold at Deutsche Bank to reflect a likely new deal with CBS Corporation (NYSE: CBS), feasibility of a sale to private equity and signs of a turnaround in the company's network business.
  
• Cisco Systems Inc (NASDAQ: CSCO) was added to Matrix's Focus List, as the firm believes the company is "perfectly positioned" to profit from the coming growth and demand for network infrastructure...

OTHER UPGRADES:

• GOL Linhas Aereas Inteligentes SA (NYSE: GOL) and TAM SA (NYSE: TAM) were upgraded to Neutral from Underweight at JP Morgan.
  
• IAC InterActiveCorp (NASDAQ: IACI) was upgraded to Buy from Neutral at Merrill Lynch.
  
• Merrill also raised shares of Heidrick & Struggles International (NASDAQ: HSII) to Neutral from Sell.
  
• JP Morgan upgraded Sonic Solutions (NASDAQ: SNIC) to Overweight from Neutral.