According to Boxofficemojo, News Corp.'s (NYSE: NWS) Dr. Seuss' Horton Hears a Who! is still selling a lot of tickets at the domestic box office, earning about $25 million over the Easter weekend. Its cumulative total now stands at approximately $86 million. That performance was good enough for the film to retain its number-one standing for the second weekend in a row. This isn't terribly surprising, since quality family pictures have a good chance of doing well during holiday periods.

During the weekend, I composed a post about the Tyler Perry franchise and its importance to shareholders of Lions Gate Entertainment (NYSE: LGF). Well, I was wrong about its potential in regard to Drillbit Taylor, which was distributed by Viacom (NYSE: VIA). While Tyler Perry's Meet the Browns is estimated to have grossed about $20 million in theaters, Taylor is credited with about half that amount. Apparently, the comedic star-power of Owen Wilson wasn't enough to trump the popularity of Tyler Perry's cinematic storytelling; Browns came in at second place, and it should be noted that its per-theater average was much higher than Horton's.

Continue reading 'Horton' still wowing 'em at the multiplex

'Horton' still wowing 'em at the multiplex originally appeared on BloggingStocks on Mon, 24 Mar 2008 09:44:00 EST. Please see our terms for use of feeds.