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Investors/readers have perhaps heard analysts and reviewers tossing around the word "demo," which is short for demographics.

Network television sitcom reviewers will often speak of "a show with great demos." In addition, analysts will sometimes refer to a company with a product launch "that fits the demographic profile."

Further, while the term demo can refer to any socio-economic or age category, a great deal of Wall Street's attention, as well as Madison Avenue's and Hollywood's, for that matter, is centered on one demographic segment: adults age 18-34.

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