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2006 advertising posts

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You can't Tivo away all Coca-Cola ads

Posted Mar 21st 2007 10:12AM by Tom Barlow (RSS feed)
Filed under: Dell (DELL), Coca-Cola (KO), Marketing and advertising, AT and T (T), NIKE, Inc'B' (NKE)

Think you've TIVOed yourself through all the ads on King of Queens? Think again. According to the Nielsen people, viewers of the show saw 1,954 paid product placements within the series in 2006. That Coke product in a character's hand during the intro? Advertising.

Not to pick on King of Queens, though: they weren't even the industry leaders. According to Nielsen's report on 2006 advertising, the top 10 shows that sold product placements were:
  1. American Idol: 4,086 placements
  2. Amazing Race: 2,790
  3. Extreme Makeover Home Edition: 2,787
  4. The Biggest Loser: 2,478
  5. America's next Top Model: 2,309
  6. King of Queens: 1,954
  7. Hell's Kitchen: 1,909
  8. The Apprentice: 1,831
  9. Rock Star Supernova: 1,609
  10. Big Brother 7: 1,591
Who is paying for these product placements?

Continue reading You can't Tivo away all Coca-Cola ads

Nation's 2006 advertising buys up 4%

Posted Mar 13th 2007 7:07PM by Tom Barlow (RSS feed)
Filed under: Time Warner (TWX), General Motors (GM), AT and T (T), Procter and Gamble (PG), Verizon Communications (VZ)

According to figures released by TNS Media Intelligence, last year the nation's businesses increased their advertising expenditures by 4.1%, to just under $150 billion.

Top advertiser was once again Proctoer & Gamble (NYSE:PG) at $3.3 billion, followed by General Motors (NYSE:GM), AT&T Inc. (NYSE:T), Verizon Communications (NYSE:VZ) and Time Warner (NYSE:TWX). By category, Telecom nudged out autos, local services and amusements, and financial services.

What I found most interesting was the comparison of media types and their share of the advertising pie. While the ad industry has been searching for ways to reach the key demographics that are abandoning their televisions in favor of video games and internet amusement, the 2005 vs. 2006 stats don't reflect this. In 2005, the Internet grabbed 5.8% of the total spending on ads; in 2006, this was up to only 6.5%. However, the study did not include search-engine marketing, which is rapidly becoming the primary revenue producer for internet sites.

Continue reading Nation's 2006 advertising buys up 4%

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Last updated: November 27, 2009: 11:52 AM

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