Ahhh, Hulu. That wonderful destination where I can re-acquaint myself with my favorite Justin-Timberlake-on-SNL moments, catch up on episodes of Greek, and search for those old Silver Spoons clips I remember so fondly. The two-year-old website is a joint venture between Walt Disney's (DIS) ABC Network, General Electric's (GE) NBC Universal division, and News Corp.'s (NWS) FOX Entertainment Group, and is partially funded by Providence Equity Partners.

But just as online news readers may soon be charged to access The New York Times online, we may have to open our wallets for certain corners of the Hulu universe (they will likely still let me watch Silver Spoons for free).

My secret shame . . . last Friday, I blew my ever-present diet and tried my first McFlurry at McDonald's Corporation (NYSE: MCD). I was driven to the Golden Arches not by a craving or a bad day, but by Jack Donaghy, the arrogant General Electric Corporation (NYSE: GE) executive played so masterfully by Alec Baldwin on 30 Rock, broadcast by GE's own NBC Network.

In the Valentine's themed episode, Jack and lady love Elisa (Salma Hayek in a multi-arc guest-starring role) partake in the frozen concoction, praising it as "the world's greatest dessert." Soft ice cream, M&Ms, whipped together and served with the world's most practical-looking spoon? What could go wrong?

This post is part of our feature on Money Winners of 2008. See all 20.

2008 was Tina Fey's year as the award-winning TV star, writer, and creator of 30 Rock, then completing her first hit movie Baby Mama, followed by a return as SNL's Sarah Palin. Fey is now one of the most sought after people in Hollywood.

Evidence of this can be found in the recent Barbara Walters interview listing her as one of the ten most interesting people of the year as well as the current issue of Vanity Fair.

Sarah Palin was a gold mine for political pundits, tabloids, and comedians alike during her run as the vice presidential sidekick of John McCain, but to none more than Tina Fey, the seven-time Emmy award-winning star and writer. Fey's satiric renditions of Palin brought more publicity to both women then either of them could have hoped for.

This post is part of AOL Money & Finance's Best & Worst in Money 2008 feature.

The great media circus that so richly illuminates American life is constantly producing new stars to dazzle us, and this year has been no exception. In addition to the usual offerings from television (Tina Fey), sports (Michael Phelps) and books and film (Stephanie Meyer), 2008 saw new stars emerge from the presidential election (Sarah Palin) and the spectacular and ongoing financial crisis (Neel Kashkari). Of course no one knows what 2009 will bring, but we can be sure of one thing: that each of these new stars will likely try to cash in on their new-found celebrity in the new year.

Tina Fey has been fairly well known for several years, first as the head writer and Weekend Update host on Saturday Night Live, then as the creator and star of the critically acclaimed show 30 Rock. However, she ascended to a higher level of celebrity with her dead-on impersonation of Republican vice presidential nominee Sarah Palin. (It's so good that if you search for the phrase "dead-on impersonation" on both AOL and Google, the first results that come up are clips of Fey doing her Palin shtick.) There was a lot of debate about whether Fey hurt or helped Palin, but it's pretty clear that all of the attention helped Fey enormously, making her one of the most famous female comedians in the U.S. Look for more TV and film deals for her in 2009.

General Electric's (NYSE: GE) NBC is really feeling the heat of the recession. NBC Universal CEO Jeff Zucker thinks that reducing the number of primetime hours on the network should be considered a viable option for controlling costs and for adjusting to the current media landscape that seems to favor cable networks over traditional broadcasting entities like Disney's (NYSE: DIS) ABC and CBS (NYSE: CBS). He also speculates that reducing the actual number of days that the network programs may be necessary at some point.

I find all this very amusing. I think what Zucker is essentially saying is that NBC needs to think more like a cable network. I would agree, and have argued for this before. Let's face it, the broadcast networks are dinosaurs in many ways. They just can't compete in a world where cable channels are popular and are constantly repeating cheaply produced shows to keep costs at a sane level. Take Viacom's (NYSE: VIA) MTV as an example. How many times have there been marathons of The Real World? Likewise, if you come in late on an episode of Celebrity Rehab, you know you'll have other opportunities to catch the whole thing at another time. Not only is that time-shifting model convenient, it saves money, too.

This is how NBC should think. Sure, it'd be a culture shock, but what if hits like Heroes and 30 Rock were repeated a few times in a single week? That presents a problem, of course. The talent and production companies behind those shows would demand extra compensation. Well, that's where Zucker should come in. He needs to go to the Hollywood community and tell them that things just aren't working out these days for the network. Zucker has to be staunch and let everyone know what a bind NBC is in and that, for everyone's sake, license fees should better reflect the current reality. The networks have experimented with repeating shows during the week, but not to the extent I'd like to see. I mean, really, does Saturday Night Live only have to be seen on Saturday Night?