Microsoft Corp. (NASDAQ: MSFT) is known as a stifler of individual culture in many ways, and why would it not be? Most companies that are decades old, global, and are billion-dollar enterprises emerged from a shifty, risk-taking entrepreneurship to bureaucratic, slow-moving, corporate monstrosities with so many layers of management that they would make the world's largest sheet cake jealous. Unfortunately for Microsoft, that apparent corporate culture is not sitting well with Bungie Studios, the game studio that created the Halo game series and have made more gaming and entertainment money for Microsoft that all other efforts combined. Halo 3, the latest in the series, has made $300 million for the company -- and it's not even two weeks out of release yet.

Is Bungie really trying to split away from its large corporate parent? Bungie pulled away from its parent to develop Halo 3 and even blocked entrance into its studio by Microsoft employees as development ramped up. Is this a sign of a small company not wanting to be ruled by its corporate overlord. Yes, it is -- but the best product sometimes comes from non-interference from the top brass. It's when you let Harvard MBAs and other folks out of touch with the real world start mandating things that innate innovativeness becomes trampled upon.

This is precisely what Bungie developers probably recognized. But to go as far as stating they want out of the marriage with Microsoft? That's intriguing, to put it mildly. I agree with Dvorak here -- in contrast to Google, Inc. (NASDAQ: GOOG), which encourages innovation and non-meddling from its employee population -- and then lets those ideas become actual products -- Microsoft is acting like some anti-innovation dinosaur in this case from all appearances. The world could stand to let smaller divisions do what they do best without interference from the large, ill-equipped bureaucracy.

Historically, the Electronic Entertainment Expo, or E3, had been a model of industry excess. But after last year's extravaganza it was announced that the expo would be restructured due to the high costs it imposed on the computer and video game companies involved in the technological bacchanalian. The large trade show that boasted a draw of 60,000 attendees has since been eliminated and replaced with a invitation-only business summit format. Now the new Electronic Entertainment Expo, being held in Santa Monica from July 11 through July 13, will have less fanfare. But will it still hold the same prominent position in the industry? That remains to be seen.

The players are all still here -- Microsoft Corporation (NASDAQ: MSFT), Sony Corporation (NYSE: SNE), Nintendo Ltd (OTC: NTDOY), as well as the top-notch game makers. But their announcements are unlikely to top those of recent years past, due to the point at which we are in the product cycle -- not due to the change in the event's format. There will be no new groundbreaking console announcements this year, but there will still be plenty items of note, and E3 will still be the platform of choice to announce them. The most important news to listen for: What will the industry players be selling this holiday season? Will they announce must-own games, or better yet, games that will push consumers to buy new consoles?

Some rumors for the various consoles include Mario Kart and Super Mario Galaxy being shown for the Wii; Grand Theft Auto IV and Metal Gear Solid 4 shown for the PlayStation 3; Halo Wars, Fable 2 and Grand Theft Auto IV being shown for the Xbox 360, with Gears of War 2 and 3 and Dead Rising 2 being announced. How many of these will come true? Who knows, but it will be an interesting week.

Check back again for an E3 recap after the dust settles.