Ford Motor Co. (NYSE:F) investors know that next week's fourth quarter results will be dreadful. The only question left is how bad.
Analysts are expecting the maker of the Escape and Mustang to post a loss of 97 cents on revenue of $34.67 billion on January 25, according to Thomson Financial. The bleeding is expected to continue this year, resulting in a loss of $1.52 per share.
How much patience is Wall Street going to give Chief Executive Alan Mullaly to turn the company around? Mullaly won high marks when he ran Boeing Co.'s (NYSE:BA) commercial aviation division. That's why Ford hired him in September.
James Brock, a professor of economics at Miami University in Ohio, told Bloomberg News in October, that "what people will be looking for is a sense that somebody is in charge, that there's a sense of credibility in that person.''
That's quite a tall order.
Ford, which expects to burn through $17 billion over the next three years, expects to return to profitability in 2009, according to the Wall Street Journal (subscription required). The company is slashing costs, cutting its work force and consolidating its dealer network.
During the recent analysts meeting, Mullaly said the company was ahead of schedule on its restructuring plan. Nonetheless, he sounded a cautious note, saying "Our No. 1 priority is to restructure ourselves in the near term," the Journal said.
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