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HP imparts some marketing wisdom - for free

Hewlett-Packard Co. (NYSE: HPQ) certainly has a major footprint in the small business space with such things as PCs, servers and, of course, printers.

But HP is expanding its offerings. For example, last year the company purchased Logoworks and is now putting out some useful eBooks.

One is called the 9 Steps to Outstanding Market Success.

No doubt, it is colorful with many useful checklists, tips, examples and worksheets. Some of the topics include: social media, branding, search engine marketing, online marketing and so on. Ultimately, it's a good way to spark ideas to enhance your business.

Every month HP will release a new chapter (so far, it's on chapter five). The last chapter will be on October 15.

All in all, its helpful information – and not too overwhelming. And you can check it out at the small biz section of HP.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

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Last updated: February 12, 2012: 03:58 PM

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