This is the second in a four part series which I hope gives buyers, sellers, shareholders and dare I say, management, a platform for discussion.

Now that I have unloaded Skype from eBay (NASDAQ: EBAY) in Tuesday's post (Serious Money: eBay should auction off Skype), it's time to move on to an asset that is not losing money, eBay Motors, but may be of more value to one of its competitors like Carmax (NYSE: KMX) or AutoNation (NYSE: AN).

It might also find a home with Amazon.com (NASDAQ: AMZN), its closest competitor in non-automotive categories. There is also the possibility that any number of auto-parts companies like AutoZone Inc (NYSE: AZO) or even the online car referral site Autobytel Inc. (NASDAQ: ABTL) would find eBay Motors a very compelling addition.

The Big Three American automakers might want to compete for this great asset. Since General Motors (NYSE: GM), Ford Motors (NYSE: F) and Chrysler are having difficulty selling new cars, expanding used car sales would be enticing. The problem is they are basically broke and holding on to a thread for dear life. That is not the case for Honda (NYSE: HMC) and Toyota Motor Corp. (NYSE: TM). Perhaps eBay Motors might find a place in their long term plans.

Autobytel Inc. (NASDAQ: ABTL), an internet auto marketing services company, continues to lose money while constructing what it hopes will be the go-to website for automobile information, accessories, and purchasing options. CEO Jim Riesenbach asserts that Autobytel will be profitable before the end of 2008. The company hopes to launch its consumer information site MyRide.com in June 2007, but as of June 7, the site was not yet available. When finally launched, will MyRide.com be another advertising channel or will the editorial content be more along the lines of bias-free Consumer Reports? Just how neutral will the information about cars and aftermarket products be?

Autobytel did show a profit of $3.1 million for 1Q 2007 but only because the company won a $9.9 million patent infringement lawsuit. Otherwise the $6 million loss for 1Q 2007 would go alongside the $9.1 million loss for 1Q 2006 and the $8 million loss for 4Q 2006. At least the multi-million dollar losses are getting smaller. Meanwhile, revenues remain as flat as a spiked tire, $28.4 million in 1Q 2007 vs. $28.3 million for 1Q 2006. EPS are currently negative $.41. It is difficult to see how Autobytel will compete with auto manufacturers' and dealers' own websites, even after MyRide.com is available. In order to be large enough to be the go-to website, MyRide.com will not be able to offer specialization products for consumers who will probably be able to find them more efficiently through smaller niche parts and products websites. Autobytel is a business model that has yet to make sense.