Some TV executives are crowing about the pending boom in advertising, which we believe could not only help broadcasters and media companies like CBS Corp. (CBS), Viacom, Inc. (VIA) and The Walt Disney Company (DIS) as well as satellite pay-TV providers like DirecTV (DTV) and Dish Network (DISH). Our price estimate for DirecTV stands at $48.63 which is roughly a premium of 7% to the market price.

Continue reading Improving Ad Market Lifts All Boats, Including DirecTV's

Improving Ad Market Lifts All Boats, Including DirecTV's originally appeared on BloggingStocks on Thu, 17 Mar 2011 16:30:00 EST. Please see our terms for use of feeds.

CBS (CBS) competes with other media conglomerates like Disney (DIS), News Corp. (NWSA), Time Warner (TWX) and Viacom (VIA) in the media and entertainment business.

The company recently released its fourth quarter 2010 earnings. Based on observed improvements in margins across all categories, an improving advertising environment and continued growth in the local broadcasting segment, we have updated our price estimate for CBS stock to $26.34. Our price estimate for CBS stands at 18% premium to the market price.

Continue reading Raising Estimates on CBS on Better Ad Environment

Raising Estimates on CBS on Better Ad Environment originally appeared on BloggingStocks on Tue, 01 Mar 2011 10:40:00 EST. Please see our terms for use of feeds.

The earnings season has been going pretty good so far, and Walt Disney (DIS) will get its chance to impress Wall Street this afternoon when it reports its fiscal first quarter results after the market closes.

Going into this afternoon's report, analysts are expecting to see the company report earnings of $0.56 per share, up from $0.47 during the same period last year.

Continue reading Disney Expected to Post Strong Q1 Results

Disney Expected to Post Strong Q1 Results originally appeared on BloggingStocks on Tue, 08 Feb 2011 14:30:00 EST. Please see our terms for use of feeds.

Teams have been preparing their game plans and it's time to see which of the 60 teams will win. No, not the Packers or Steelers -- Go Pack! -- but PepsiCo (PEP), Anheuser-Busch (BUD), General Motors (GM) and all the other companies competing for the best spots in one of TV's most expensive marketing moments, costing an estimated $3 million dollars per 30 second spot.

For those not into football, the ads in the Super Bowl game can be more amusing than the game itself as advertising teams compete for attention, show their best efforts and even get rated by numerous online sites. Last year, Doritos (owned by PepsiCo), and E-Trade (ETFC) did well, and Anheuser-Busch seems to always have a Clydesdale horse in the running.

Continue reading Who Will Win the Super Bowl Ad Game This Year?

Who Will Win the Super Bowl Ad Game This Year? originally appeared on BloggingStocks on Sat, 05 Feb 2011 14:40:00 EST. Please see our terms for use of feeds.

Campbell Soup (CPB) reported its fiscal first quarter results Tuesday morning, and the stock was trading lower after the company's quarterly earnings came in under expectations.

Headed into this earnings report, analysts had been expecting to see the company report $0.83 per share, but the Campbell's came up a little short, reporting actual earnings of $0.82.

Continue reading Campbell Soup Reports Disappointing Earnings

Campbell Soup Reports Disappointing Earnings originally appeared on BloggingStocks on Tue, 23 Nov 2010 12:30:00 EST. Please see our terms for use of feeds.

Fashion firm Gap (GPS) has had its fair share of struggles recently -- what with the economic crisis and all, not many people want to dish out a lot of money for khakis and tight sweaters. In recent months, Gap has seen sales cool and reported that same-store sales dropped 4% during the second quarter.

So, what do you do with the holiday shopping season approaching and sales slumping? Do you drop prices across the board to try and attract more shoppers? Do you advertise these new prices so cash-strapped college kids know they can now get their khakis and button-ups cheaper? No. The brand geniuses over at the Gap decide this is time to replace the companies iconic blue box logo with something a bit more modern.

Continue reading Gap's New Logo Is a Failure, Kind of Like the Stock

Gap's New Logo Is a Failure, Kind of Like the Stock originally appeared on BloggingStocks on Fri, 08 Oct 2010 11:30:00 EST. Please see our terms for use of feeds.

Apple, Inc. (AAPL) only entered the mobile advertising market a few months ago, but the company has already been successful at taking away crucial mobile advertising revenue from giants such as Yahoo! Inc. (YHOO) and Google, Inc. (GOOG).

Apple was definitely a late comer to the mobile advertising party, but it has nonetheless made a quick impact. According to a report from Bloomberg Businessweek today, Apple could end the year with a nice 21% share of the market.

Continue reading Apple's Mobile Advertising Continues to Grow

Apple's Mobile Advertising Continues to Grow originally appeared on BloggingStocks on Mon, 27 Sep 2010 16:20:00 EST. Please see our terms for use of feeds.

Continue reading Google Sells Off After Missing Earnings Estimate

Google Sells Off After Missing Earnings Estimate originally appeared on BloggingStocks on Fri, 16 Jul 2010 09:30:00 EST. Please see our terms for use of feeds.

Continue reading JockStocks: The Big Winner in Tonight's NFL Draft? ESPN and the NFL Network

JockStocks: The Big Winner in Tonight's NFL Draft? ESPN and the NFL Network originally appeared on BloggingStocks on Thu, 22 Apr 2010 17:00:00 EST. Please see our terms for use of feeds.

Continue reading Google Trading Lower Despite Better Than Expected Earnings

Google Trading Lower Despite Better Than Expected Earnings originally appeared on BloggingStocks on Thu, 15 Apr 2010 18:30:00 EST. Please see our terms for use of feeds.

Twenty-six percent of businesses using Twitter say they'd pay for the right services, and that might just be good enough.

WebBizIdeas.com polled 850 Twitter business users about what services would lead them to pry open their wallets. Three quarters of them said they either weren't crazy or were unsure about paying for additional features like analytics (31% and 43%, respectively), which sounds like a menacing amount. Yet, the size of this social media environment may make the 26% sufficient.

Continue reading Businesses to Twitter: Give Us More than Analytics

Businesses to Twitter: Give Us More than Analytics originally appeared on BloggingStocks on Tue, 06 Apr 2010 12:20:00 EST. Please see our terms for use of feeds.

Twitter's a pretty lucky company. Few get two bytes at the hype apple in rapid succession, but this social media platform has found a way to make up for its disappointing announcement about its advertising model. According to VentureBeat, Twitter might unveil its long-awaited, heavily-hyped and possibly investor-satisfying corporate accounts. Next month, at its inaugural Chirp developer conference, we could finally see what might just be the foundation of Twitter's business model.

Continue reading Twitter May Chirp Its Commercial Accounts Next Month

Twitter May Chirp Its Commercial Accounts Next Month originally appeared on BloggingStocks on Fri, 19 Mar 2010 13:40:00 EST. Please see our terms for use of feeds.

Rumor has it that Tiger Woods has started to brush up on his game a bit and some of golf's greats believe that he will be playing in the Masters. If, and when, he returns, Tiger will be a little lighter in the sponsorship arena, what with AT&T (T), Accenture (ACN), and PepsiCo's (PEP) Gatorade all having ended their sponsorship deals with Tiger.

Fear not though, Tiger is making enough money that he can actually turn down sponsors. Reportedly, an Irish bookie -- Paddy Power (awesome name) -- has made a $75 million offer to sponsor Tiger over the next five years.

Continue reading JockStocks: Tiger Has a New Sponsorship Offer, Should He Accept?

JockStocks: Tiger Has a New Sponsorship Offer, Should He Accept? originally appeared on BloggingStocks on Fri, 05 Mar 2010 13:00:00 EST. Please see our terms for use of feeds.

Continue reading Facebook Revenue to Top $1 Billion in 2010

Facebook Revenue to Top $1 Billion in 2010 originally appeared on BloggingStocks on Wed, 03 Mar 2010 12:40:00 EST. Please see our terms for use of feeds.

Continue reading Dish Network Reports Fourth-Quarter Earnings

Dish Network Reports Fourth-Quarter Earnings originally appeared on BloggingStocks on Mon, 01 Mar 2010 11:30:00 EST. Please see our terms for use of feeds.

Apparently, all the hype wasn't worth it. After Twitter COO Dick Costolo explained that the company was going to unveil a "non-traditional" advertising model and claimed that "people will love it," what we're seeing is a foray into decidedly charted territory.

According to AllThingsD, Twitter's ad model will resemble the one that has been so successful for search and online ad giant Google (GOOG). Ads, essentially, will be tied to search.

Yawn.

Continue reading Twitter Unveils Google Ad Model, Despite Hype

Twitter Unveils Google Ad Model, Despite Hype originally appeared on BloggingStocks on Mon, 01 Mar 2010 10:10:00 EST. Please see our terms for use of feeds.

Continue reading Yahoo! Trades Higher Following Earnings Report

Yahoo! Trades Higher Following Earnings Report originally appeared on BloggingStocks on Tue, 26 Jan 2010 18:00:00 EST. Please see our terms for use of feeds.

Continue reading Will Fashion Lead Magazines out of the Recession?

Will Fashion Lead Magazines out of the Recession? originally appeared on BloggingStocks on Tue, 26 Jan 2010 17:40:00 EST. Please see our terms for use of feeds.

Despite the media slump that's been running alongside the worldwide recession, CBS (CBS) isn't having any trouble moving ad space for the Super Bowl.

The event is still more than a month from now, but the network reports having only a few commercial slots left for the big game. In fact, 95% of its 62 slots have moved, even with two of the most committed Super Bowl advertisers -- Pepsi (PEP) and General Motors (GRM) -- bowing out of the action. The first half is already sold out completely.

Continue reading Super Bowl Ads: Only Three Left!

Super Bowl Ads: Only Three Left! originally appeared on BloggingStocks on Mon, 04 Jan 2010 13:00:00 EST. Please see our terms for use of feeds.

Continue reading Social Network Ad Spending Jumps in '09 and Will Keep Rising

Social Network Ad Spending Jumps in '09 and Will Keep Rising originally appeared on BloggingStocks on Mon, 28 Dec 2009 15:30:00 EST. Please see our terms for use of feeds.