
Today is
America Recycles Day! Why not do some recycling? Sure, I didn't cut down any trees to create these posts, but I think they're in the spirit of the day. Here are my two favorite posts from the past year.
Selling you a farm-fresh lifestyle in a box, bag or can
... By far my favorite image in any book is the overleaf of
Blueberries for Sal, a bucolic and all-blue illustration of Sal and her mother. They are canning blueberries in a 40s-era kitchen, complete with hand-cranked egg beater, polka-dot curtains, and a cast-iron wood cooking stove. Every time I gaze at that picture I believe for a second that
I will go downstairs and preserve something in one of the old-fashioned Ball jars I found at a garage sale.
Alas, it never quite happens that way, but just reading the book makes me feel connected to the farm-wife ideal. Much like a wander through today's grocery store aisles. As
Kim Severson mentions in today's New York Times, she feels smug when she puts a bag of Cascadian Farm organic French fries in her grocery cart (she calls is "greenwashing" and the marketers call it "an authentic narrative"): "a gentle image of a field or a farm ... suggest[s] an ample harvest gathered by an honest, hard-working family." And in creating these images for us, in selling us the hard-working farm family, marketers know that just for a minute we've left our wired, fossil-fuel-guzzling lives for a hand-hewn pine kitchen table in that log house in Maine.
In short, we're being sold our ideal lifestyle in a box, bag or can. My ideal lifestyle shines like autumn sunset on the matt label of Pepsico, Inc. (NYSE:PEP)'s
Lay's new Natural line of baked chips and Cheetos (natural Cheetos?!?), it smiles on me like the friendly cows on the label of
Brown Cow's Cream Top yogurts. ...
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Cage-free eggs: What are you paying for, and are they better?