ABC News reports that consumers are using web video to voice their complaints with products and services. I am wondering whether this could be the killer application that will open consumers' wallets to buy Web cameras and related software.
Michael Whitford, a systems engineer from Chandler, AZ, posted a smash-and-bash video titled "Macbook Destruction" in which he demolishes his malfunctioning laptop. Whitford was upset when his new Apple, Inc. (NASDAQ: AAPL) Macbook conked out only six months after he purchased it. When Apple refused to fix the computer for free under his extended warranty, Whitford took matters into his own hands.
With a camera and a sledgehammer, Whitford explained his gripe to the audience before systematically smashing the Macbook to bits. He posted the video on the Web site consumerist.com and within four days Apple contacted him, apologizing for the problem and offering up a brand new $1,700 computer.
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"The vest is being retired and replaced with the dress-code look that actually has our customers saying that they can see our associates more prominently in the stores," said Celia Swanson, of Wal-Mart.
With the recent news that ABC plans to install some of its most popular shows online - for free - this kind of
move has a potentially disruptive future influence on the local broadcast television market, which counts on ad revenue
to ensure the doors stay open (among other things).

