Microsoft Corp. (NASDAQ:MSFT) together with Advanced Micro Devices (NYSE:AMD) has been sending bloggers who write about technology and about Microsoft free laptops. The laptops have Microsoft's new operating system Windows Vista installed on them for the bloggers to try and perhaps (favorably) review on their blogs. No strings attached, according to the bloggers.
As Microsoft is preparing for the launch of Windows Vista next month, it seems that its PR firm has taken the initiative to harness the ever increasing power of the blogging community, especially those power houses whose blogs are read by millions seeking advice on software, computers, gadgets and brands.
The (really cool) supercompact Ferrari Acer laptops sent to bloggers were installed with Windows Vista Ultimate, the business edition of Vista.
I'm not sure what, if anything, this indicates about Microsoft -- desperation or a simple PR stunt? Or maybe, more than anything, it shows something about the power of bloggers.
As Microsoft is preparing for the launch of Windows Vista next month, it seems that its PR firm has taken the initiative to harness the ever increasing power of the blogging community, especially those power houses whose blogs are read by millions seeking advice on software, computers, gadgets and brands.
The (really cool) supercompact Ferrari Acer laptops sent to bloggers were installed with Windows Vista Ultimate, the business edition of Vista.
I'm not sure what, if anything, this indicates about Microsoft -- desperation or a simple PR stunt? Or maybe, more than anything, it shows something about the power of bloggers.
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