We've put three quarters behind us in 2009, and the most recent one was merely another miserable step downward for the beleaguered newspaper industry. Total ad revenue plummeted in the third quarter to $6.4 billion for the print jockeys, a decline of 28%. This info from the Newspaper Association of America drives home the notion that conditions will only worsen for the newspaper industry. So, if you're hoping those shares of New York Times Company (NYT), Gannett (GCI) and Washington Post Company (WPO), holding your breath will leave you little more than dizzy.

Of the total advertising revenue generated in the third quarter of 2009, $5.8 million came from print, the lowest quarterly amount this year. The $623 million in online advertising sold by America's newspapers was also 2009's worst. Both are down substantially from the same quarter in 2008, when the newspapers posted print ad revenue of $8.2 million and online ad revenue of $750 million, according to NAA data. At this time last year, we lamented year-over-year declines approaching 20%. Now, we have the same feelings as ad revenue drops approach 30%.

Continue reading Newspaper ad revenue of 28%, 8 quarters of double-digit drops

Newspaper ad revenue of 28%, 8 quarters of double-digit drops originally appeared on BloggingStocks on Fri, 20 Nov 2009 16:40:00 EST. Please see our terms for use of feeds.

Continue reading Washington Post Q4 earnings preview

Washington Post Q4 earnings preview originally appeared on BloggingStocks on Tue, 24 Feb 2009 16:50:00 EST. Please see our terms for use of feeds.