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Revenue hasn't been as fast to change as end-user sentiment, but all that looks like it's coming to an end next year. Social networking site Facebook, which passed 350 million users last month, is poised to move ahead of rival MySpace in ad revenue in 2010, according to a report from eMarketer. The research firm expects Facebook to rake in $605 million in ad spend next year, compared to $385 million for MySpace, which is a News Corp. (NWS) property. According to Debra Aho Williamson, senior analyst at eMarketer and author of Social Network Ad Spending: 2010 Outlook, "As more marketers incorporate social networks in their business, they will no longer look at them as siloed destinations. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline."
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