Selling tickets online is nothing new. I remember visiting one of the early companies back in 1997 called Tickets.com.

Well, it seems that the space is heating up again, especially in light of eBay's $310 million purchase of StubHub.

Venture capitalists (VCs) are paying attention and are revving up deals. The latest: a $34 million investment in TicketsNow. The lead investor is Adams Street Partners.

The company focuses on selling premium event seating. According to the website: "We go to great lengths to make sure that the products we sell are authentic and the services we offer are beyond reproach. TicketsNow.com enforces the industry's most stringent rules for listing tickets on our site, yet we still are able to offer you the largest selection." Then again, the company works only with licensed brokers.

Moreover, TicketsNow crossed over $200 million in revenues last year and is continuing to grow at a hefty rate.

With the IPO market becoming more receptive to tech deals, it's a good bet the company is thinking of a public offering.

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.