BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Hertz finds a new revenue stream ... not a moment too soon!]]>http://www.bloggingstocks.com/2008/07/07/hertz-finds-a-new-revenue-stream-not-a-moment-too-soon/http://www.bloggingstocks.com/2008/07/07/hertz-finds-a-new-revenue-stream-not-a-moment-too-soon/http://www.bloggingstocks.com/2008/07/07/hertz-finds-a-new-revenue-stream-not-a-moment-too-soon/#commentsFiled under:

A couple of weeks ago, Carol Vinzant noted that Hertz (NYSE: HTZ) had stopped its practice of gouging customers for gas fill-ups. Rather than charge exorbitant prices for gas, the renter instead chose the market rate, merely tacking on a $7 surcharge for the cost of paying somebody to fill up. While Hertz claimed that this was a voluntary decision, it coincided suspiciously with the Maryland Attorney General's threat to sue large rental firms for their exorbitant gas charges.

Whether Hertz is trying to find ways to offset their gas losses or is just trying to generate a little extra income in what are becoming hard times for the rental industry, their latest revenue stream is pretty smart: they're renting out ad space in their rental fleet. In addition to printing ads on ticket jackets and hang tags, the company is planning to utilize printed trunk liners and will also be offering free samples to customers. This, of course, follows the lead set by some airlines, which have begun plastering ads atop everything that doesn't move.

Hertz is hoping that its advertising strategy will help offset losses that it has incurred as high gas prices have caused customers to cancel trips, severely undercutting the rental industry. These days, anything that helps keep prices down and service up seems like a burst of genius!

Hertz finds a new revenue stream ... not a moment too soon! originally appeared on BloggingStocks on Mon, 07 Jul 2008 15:34:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>ad spaceAdSpaceHertzHTZinthenewsMon, 07 Jul 2008 15:34:00 EST<![CDATA[Google expands "pay per action" ad test]]>http://www.bloggingstocks.com/2007/03/21/google-expands-pay-for-results-ad-test/http://www.bloggingstocks.com/2007/03/21/google-expands-pay-for-results-ad-test/http://www.bloggingstocks.com/2007/03/21/google-expands-pay-for-results-ad-test/#commentsFiled under: , , ,

Google announced on Tuesday that it's expanding its testing of a new advertising program that will make it possible for advertisers to pay for advertising only if it generates results. Under the current system, advertisers are charged whenever someone clicks on an ad. Under the new system (which is being tested by 75 advertisers and 75 publishers), advertisers will only pay if the ad generates an action by the consumer such as buying a product, subscribing to a newsletter, etc.

Obviously, a pay-for-action system holds tremendous appeal for advertisers, but is much less appealing to the websites selling advertising space. However, in the long run, I think it will be good for them. If advertisers only pay for results, they will be more inclined to advertise on the Internet. Expanded demand for ad space on the web will eventually lead to higher fees for the publishers. And, ultimately, companies aren't going to want to pay if their ads aren't generating results anyway. So while I would expect some initial resistance from publishers, I think they should embrace it.

Google expands "pay per action" ad test originally appeared on BloggingStocks on Wed, 21 Mar 2007 12:35:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>AdspaceBloggingInternetWed, 21 Mar 2007 12:35:00 EST