North Koreans don't need DVR technology any more. The most important purpose of these devices -- to fast forward through commercials -- no longer applies, now that the reclusive Communist state has banned television commercials from the airwaves.

According to the Yonhap news agency, North Korean leader Kim Jong-il was upset when he saw commercials showing up on Korean Central Television in early July. The report quotes a source close to Kim as saying the ruler's response to the ad was: "What is this? That kind of rubbish appeared when China started reforms and openness." He was obviously pissed and hasn't been open to suggestions that he follow China's lead in embracing a limited form of capitalism.

I promised myself that I wasn't going to give Nike (NKE) the publicity that it wants with its new rivalry uniforms. You see, the company has decided that 10 colleges will wear specially designed uniforms for their big rivalry games this year, assigning the slogan "Prepare for Combat" to the program.

For example, The Ohio State University will wear "retro-inspired" uniforms when it takes the field against that team from up north (Michigan). I was worried when I heard that Nike was designing this uniform; Ohio State doesn't do alternate uniforms -- they never have. Honestly, it isn't all that bad; the jersey leaves a little to be desired, but perhaps that is just me.

The Twitter ecosystem may be changing constantly, but most of that comes on the back of individual developers and outside companies. They beat on Twitter APIs to create new products that may win them glory, recognition or cash. Over the past month, though, Twitter itself has gotten into the game, releasing or announcing a handful of new features.

A new function for "retweeting" (echoing another's tweet to your own followers), changes to how trending topics are managed, and the ability to create lists are new tools intended to engage users ... on the Twitter.com website. Considered within the context of Twitter's changed terms of service this year, the upgrades may be part of a broader ad-based revenue plan.

It's tough to take on Google (NASDAQ: GOOG). The search engine behemoth owns 65% of the U.S. search market and has a commanding brand presence. Yet, the software maker up the coast isn't known to give up easily. Microsoft (NASDAQ: MSFT) has cut a deal with microblogging site Twitter that should give it an edge in the battle to harness data and make it easier to find. A new deal will feed all those tweets into Bing, the Microsoft search engine.

Twitter is giving Microsoft full access to its data, in a deal announced Wednesday. Bing will provide search functionality for Twitter that you won't find in Google, which seems to have been outbid for the rights to the "tweet-stream." Under the deal, Bing will be able to index and display the tweets almost immediately as they are posted.

The number two search engine in the United States turned in a fantastic third quarter, far ahead of expectations. Cost-cutting, layoffs and business divestitures led to a surge in Yahoo's (NASDAQ: YHOO) profits and a 4.8% increase in share price in extended trading on Tuesday evening. Net income more than tripled to $186.1 million (13 cents per share) from the third quarter of 2008's result of $54.3 million (4 cents a share). Sales (exclusive of fees passed to partner sites) reached $1.13 billion, slightly above the $1.12 billion expected by analysts, according to a Bloomberg survey.

With the advertising market in rough shape and competition from Google (NASDAQ: GOOG) continually rising, Yahoo refocused on its core properties: the home page, messaging and mobile services. The company trimmed what it didn't need, which is why it was able to boost its earnings even with a decline in revenue. Increased ad revenue from auto manufacturers, travel companies and consumer product manufacturers also helped.

Yahoo's chief financial officer, Timothy Morse, says that the company's markets are "starting to stabilize." Of course, Yahoo itself must be doing something right: its share price is up 41% this year.

Modest goals don't seem to be on the agenda for Facebook. Sheryl Sandberg, the company's chief operating officer, is shooting for Google (NASDAQ: GOOG). The social networking company seeks its ad market as rivaling (or even surpassing) Google's search ad market in size. Facebook says it's on target to bring in $500 million in revenue this year (Sandberg didn't confirm it, though).

With its 300 million users, Sandberg has been trying to convince the world that her company has a solid business model in place. The perception that eyeballs don't necessarily equal dollars, born of the internet boom a decade ago, isn't necessarily true any more, as demonstrated by Google's ability to monetize search (and hit record profits) has demonstrated. For the third quarter of 2009, the search engine giant raked in net revenue of $4.38 billion.

We've heard a lot about the auto industry and how bad things are. Yet right under our noses, U.S. media advertising lost $10 billion in the first half of this year.

We all know that newspapers are hurting badly. But it's not only newspapers, the losses fall across the advertising spectrum. Let's look at some numbers:

• Nielsen reports a 15.4% decline in U.S. advertising revenues. This is the largest drop since this tally began.

Across the country, college classes are starting. In each of these classrooms, students are struggling with calculus, trudging through Candide, and wondering just what the hell they're going to do with their degrees upon graduation. The last of these is characteristic of every college student, especially those of us, with the foresight fortitude recklessness zeal to major in liberal arts fields (in my case, Philosophy).

The anxiety is a bit higher this year, given a high rate of unemployment, the likelihood of a "jobless recovery" and the fact that it could take years for destroyed value to be recovered.

In a move to bring profitability to its popular video sharing site YouTube, Google Inc. (NASDAQ: GOOG) has inked a deal with Time Warner, Inc. (NYSE: TWX) to show clips of the company's television shows and movies.

When Google announced back in 2006 that it would be paying $1.65 billion for the popular video sharing site, a lot of critics questioned whether or not the company would be able to turn a profit from the site, which at the time had around 46% of the online video market share.

This afternoon,the Walt Disney (NYSE: DIS) is going to be reporting its fiscal third quarter earnings.

Analysts are expecting to see the company hit hard by the current recession, with all segments of the company's business have felt the impact.

Who has heard about this controversy with a college player dunking over LeBron James? If you haven't, I'll recap the story:

LeBron was at his LeBron James Skills Academy when a pickup game started. Jordan Crawford, a college player at Xavier University (here in my hometown of Cincinnati), was playing when he blew by his defender and then hurled himself at the basket. He unleashed a monstrous two-handed slam dunk, over the top of the hapless defender -- who just so happened to be LeBron James.

Imagine that, Jordan Crawford -- who usually unleashes his fury on the powers of the Atlantic-10 Conference, stepped up his game and dunked on one of the best current players in the NBA. Yes, this dunk alone is enough to make news on basketball message boards -- but why am I discussing it here in JockStocks? Because of Nike's (NKE) reaction.

When I picked up my copy of Barron's weekly business journal from the front lawn this weekend I immediately felt something was different -- the weight of the journal and the thickness were definitely reduced by my measure. As a big fan of Barron's I thought, oh no, they are in trouble too.

When I examined it I found that the July 4 edition was a scant 32 pages. Last week's June 29 edition was 40 pages -- whoa -- a 20% reduction! That's a big reduction.

I keep my old copies of Barron's, so I was able to go back in time a ways to see if this was trend or an anomaly. First off I realized that the journal does fluctuate in length from week to week seemingly with the average being about 44 pages in the past few months. Then I went back further and noticed the trend was moving down. I thought well maybe it was the time if year, and of course the economy had to affect it too.

Julia Boorstin covered an interesting topic over at CNBC.com the other day. The Supreme Court, by electing not to review a case involving Cablevision (NYSE: CVC), essentially said that cable companies such as Comcast (NASDAQ: CMCSA) and Time Warner Cable (NYSE: TWC) can pursue digital video recorder (DVR) storage on cable-system servers. By doing this, a perceived barrier to entry for subscribing to DVR has been eliminated: you don't have to deal with a clunky box. Cable should theoretically see an increase in customers who adopt DVR technology if remote storage is exploited.

Well, as Boorstin rightly points out, CBS (NYSE: CBS), Disney's (NYSE: DIS) ABC, General Electric's (NYSE: GE) NBC, and News Corp.'s (NASDAQ: NWS) Fox do need to worry. These DVR technologies basically translate to a drop in the economic value of advertising. Let's face it: who watches commercials when they don't have to?

Did you know that the Federal Trade Commission (FTC) has decided to take bloggers to task for a new form of advertising? The FTC is in the process of updating its "Guides Concerning the Use of Endorsements and Testimonials in Advertising" for the first time since 1980. What does this mean?

Well, the FTC is going to crack down on "word-of-mouth marketing." This type of marketing consists of advertisers paying bloggers to review their products. And by "pay" we mean the bloggers get free product samples, gift certificates for shopping sprees, cash, or a year's car loan. Yes, this is what some of the advertisers have paid bloggers for their "reviews."

During a recession, people try and find ways of cutting expenses. Consumers buy less and marketers reduce their ad dollars. These trends are still continuing. TNS Media Intelligence reported that advertising spending fell 14.2% to $30.2 billion in the first quarter and up from the 9.2% in the last quarter of 2008.

As with all data, there are people on both sides of the numbers. Sir Martin Sorrel, WPP chief executive said that advertising market is getting worse. In contrast, Maurice Levy, chief executive of Publicis, the French marketing group called the bottom in the ad market. He said:" the fall in advertising expenditures should be over."