Time Warner Inc. (NYSE: TWX) is sending its AOL corporate headquarters to New York City, where it can be closer to the Time Warner Inc. parent and closer to the ad markets. While this is a significant shift, this is not an entire relocation of the unit. Upon hearing of the AOL headquarters move the first thought was that this was going to be a move of thousands of workers, although that does not appear to be the case after looking through the news.

The largest transition here is integrating all of its newly acquired advertising properties into a new entity called Platform A, building on its Advertising.com network and the recent acquisitions of TACODA, Third Screen Media, Lightningcast and ADTECH. Platform A already reaches more than 90% of the domestic online audience, according to comScore Media Metrix. This was an area I had noted before as being the brightest spot inside the company if you looked at the total reach.

AOL will relocate its corporate headquarters to 770 Broadway in New York City, where the company has leased office space and where AOL's New York-based advertising and programming operations also will be based. According to the press release, AOL will continue to have significant operations in Dulles, VA, as well as offices in Mountain View, CA, and other locations.

AOL's Randy Falco and Ron Grant also present tonight at Merrill Lynch's Media & Entertainment Conference at 7:00 PM. At the same link you'll see that Dick Parsons, Chairman & CEO, will present at the Goldman Sachs Communacopia Conference tomorrow at 2:05 PM EST.