In December, Wal-Mart Stores Inc. (NYSE:WMT) fired its advertising chief, Julie Roehm, for having an inappropriate affair, accepting gifts from suppliers, and extending business trips to spend more time with Sean Womack, a married Wal-Mart VP, at the company's expense. Now, this is exciting stuff.

Ms. Roehm sued the company for wrongful termination and the company counter-sued [subscription required] her for "using company-paid travel to conduct a torrid affair with a junior executive, of accepting meals and liquor from companies competing for its business, and pursuing a job with one bidder, Interpublic Group of Cos.' DraftFCB."

According to one email (released by Mr. Womack's wife!), Womack wrote, "I feel the need to be inside of your head if I cannot be near you." Ms. Roehm replied, "I think about us together all the time." Eek. She was an advertising executive. You'd think she could have come up with something more creative. Perhaps this explains Wal-Mart's inability to attract the more upscale demographic that Target Corp. (NYSE:TGT) is successfully reaching.