Footwear manufacturer Pony is suing much larger (and presumably richer) foe Nike (NYSE: NKE). Pony contends that Nike has infringed on its "iconic logo" (look familiar?) in Nike's new "V for Victory" soccer advertising campaign.

Pony contends that the chevron seen on the player's chests is far too close to its chevron-based logo, which the company has used for 35 years.

Pony stated, "The key distinguishing feature of the [Nike] campaign is the use of a chevron mark, which is identical or virtually identical to the registered trademarks owned by Pony."

Does Pony have a point? Yes, but I have some problems I feel I should address here. First, I am no legal or design expert, but isn't Pony's original chevron logo a bit similar to Nike's iconic swoosh?

This post is one of several on business heirs apparent. Let us know in the comments whether you think Jeffrey Jordan live up to the legacy of his father, and be sure to check out the other heir apparent posts.

By Mike Brewster, guest blogger.

Since legendary hoopster Michael Jordan retired for good in 2003, none of the "next Michael Jordans"-- from Tracy McGrady to Jerry Stackhouse to Vince Carter -- have come close to matching Jordan's gaudy stats, six NBA titles with the Chicago Bulls, or impact on the game (not to mention his poker losses, but that's another story). Perhaps we have to look closer to home to find the real heir to Air Jordan?

Son Jeff Jordan is a freshman at the University of Illinois, and the first thing that strikes you about the younger Jordan is that he earned an academic scholarship to Illinois, certainly impressive but not exactly predictive of a Hall of Fame NBA career. Jeff's stats -- he's averaging five minutes and under one point per game this season for one of the worst Illinois squads in memory -- suggest that he might have been better off playing at one of the schools where he was offered a basketball scholarship, such as Loyola University of Chicago or Valparaiso.