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As Microsoft (NASDAQ: MSFT) gets ready for another round of talks with Yahoo! (NASDAQ:YHOO) about buying its search business, the news that CEO Steve Ballmer killed two chances to get into search several years ago has emerged.
While there is some chance that the new chief of Yahoo! may elect to keep the portal company's search business, there is little reason not to at least hear Microsoft's latest offer.
Ballmer had the opportunity for MSFT to build online search empire almost ten years ago. According to The Wall Steed Journal, "In 2000, before Google married Web search with advertising, Microsoft had a rudimentary system that did the same, called Keywords, running on the Web. Advertisers began signing up. " For reasons that are hard to fathom, the world largest software company thought that an ad business built on search could hurt revenue from its other businesses. Microsoft also had the chance to buy a relatively small search company and passed.
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