Ad-driven social networking website Facebook is looking for new sources and revenue. The site is allowing outside vendors to open storefronts, which opens Facebook to transaction fees (though it is not be charging them yet) ... and companies on Facebook to the wallets of its users. 1-800-Flowers (NASD: FLWS) is the first to try this approach, having opened for business last week.
Over the next two months, another 20+ stores are expected according to Wade Gerten, CEO of Alvenda, the company that built the storefront application. They will include "very large general merchandise retailers, and very large electronics retailers," according to a report in the Financial Times.
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